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Digg it UP - The A-Z of Web 2.0 Jargon
Let’s start out by defining exactly what ‘casual marketing’ is. In a nutshell, it’s trying a marketing tactic once, maybe twice, and when you don’t see immediate or expected results, you drop that marketing tactic and either try something else or worse yet don’t do any marketing for a while – hoping clients will just magically appear. This is the old “build it and they will come” disorder. I don’t know if you’re one of the charmed ones or not, but sitting and waiting for clients to show up has never worked for me or anyone I know of.Now when analyzing reports provided by the U.S. Small Business Association, I noticed a shocking trend. Basically, for every small business that opens its doors each year, another one closes theirs. That’s a pretty scary statistic! And it’s my belief that ‘casual marketing’ is one of the main causes of that statistic being as bad as it is.So how do you ensure that you don’t wind up on the bad side of that statistic? Well from a marketing standpoint, here are 3 steps to avoid the ‘casual marketing’ curse:1. Vary Your Marketing Approach to Ensure the Most Comprehensive ReachApproach your target audience from differe
G is for Groups
Most social media sites allow you to build networks with other users profiles. You can also find new people through your contacts by surfing their networks or by surfing tags.
H is for Hacks
A hack is a piece of code that helps you customize or improve the functionality of a software product such as a blog program
New Office or Home Office Calculator Correction Fluid Desk Calendar Dictionary/Thesaurus/Software Manuals In/Out Bins Copy Paper Paper Clips, Binder Clips, Paper Clip Holder Pens Pencils, Pencil Cup/Tray, Pencil Sharpener Scissors Stapler, staple remover Tape DispenserNew Office Only If you don’t find all of the above at your desk, when time permits, find out how to obtain them or who can supply you with them. Also inquire about location of supply closet, heavy duty staplers, paper cutters, company letterhead and envelopes, postage machine(s), copy machine(s), fax machine(s), scanner(s), company telephone extension and email list (if one exists), who to contact for phone/computer problems and supply ordering and which network drives files are saved in.Write down company fax number, your direct line/extension (and any other important extensions), switchboard numbers, company website address as well as your new email address. Post all nearby and keep a copy with you.If company has an Organization Chart, get a copy and fill in extensions
A is for AJAX
Ajax is a town in Ontario, Canada, a brand of household cleanser and an acronym for Asynchronous JavaScript + XML or Advanced JavaScript + XML (see JavaScript and XML definitions below). In a nutshell, it stands for the technologies used in building applications like social bookmarking and social networking sites. Unless you’re a programmer, that’s pretty much all you need to know.
B is for Blogroll
A blogroll is a list of blogs on a blog that a blogger reads and or thinks are useful sources of information related to a given topic.
C is for Chicklet
A chicklet is another name for an RSS button. An RSS button is an icon that makes it easy for visitors to your website to subscribe to your content as it’s added. Examples are "Add to My Yahoo" or "Bloglines."
D is for Del.icio.us
Del.icio.us is one of a plethora of social bookmarking sites where you can create lists of bookmarks like you would with your web browser (Ctrl+D), but like a bookmark list on steroids that you can access from any computer, share with the world, and categorize with tags (see T).
E is for Embed a YouTube Video
You can add a video from YouTube (see Y) to your blog, site or MySpace page with a simple code that will display the video you want.
F is for Folksonomy
Folksonomy is like a taxonomy (way of classifying something) used by regular "folks" on a social media site. For example, if someone bookmarks a news story with "technology," "cellphones," "telecommunication" and "Nokia," this tells the community what the news story is about without having to read it.
G is for Groups
Most social media sites allow you to build networks with other users profiles. You can also find new people through your contacts by surfing their networks or by surfing tags.
H is for Hacks
A hack is a piece of code that helps you customize or improve the functionality of a software product such as a blog program
Hard times create amazing successes.Despite all the talk today of an oversupply of goods and services, industry consolidation, menacing imports, stalled prices, and shrinking margins, a few remarkable businesses have discovered how to make their brands irresistible to more and more customers. And they have done it in remarkably speedy fashion, seemingly coming out of nowhere to virtually own their markets. Consider, for example, Google, which went from being a nonsense word to a global verb and supernova of the Internet in only three years, which then led to its becoming a publicly traded company with an $80 billion market cap.Or how about the gizmo named TiVo, which changed television viewing forever for millions of American families by creating buzz outside the typical sales and marketing channels.Dozens of similarly surprising brands -- names like American Girl, Best Buy, Chico's, Hardiplank, and Washington Mutual -- are thriving in all sorts of sectors, from manufacturing to wholesale to retail, and they have been built far more quickly and inexpensively than brands that rely solely on traditional approaches, most notably advertising. How do these lumi
B is for Blogroll
A blogroll is a list of blogs on a blog that a blogger reads and or thinks are useful sources of information related to a given topic.
C is for Chicklet
A chicklet is another name for an RSS button. An RSS button is an icon that makes it easy for visitors to your website to subscribe to your content as it’s added. Examples are "Add to My Yahoo" or "Bloglines."
D is for Del.icio.us
Del.icio.us is one of a plethora of social bookmarking sites where you can create lists of bookmarks like you would with your web browser (Ctrl+D), but like a bookmark list on steroids that you can access from any computer, share with the world, and categorize with tags (see T).
E is for Embed a YouTube Video
You can add a video from YouTube (see Y) to your blog, site or MySpace page with a simple code that will display the video you want.
F is for Folksonomy
Folksonomy is like a taxonomy (way of classifying something) used by regular "folks" on a social media site. For example, if someone bookmarks a news story with "technology," "cellphones," "telecommunication" and "Nokia," this tells the community what the news story is about without having to read it.
G is for Groups
Most social media sites allow you to build networks with other users profiles. You can also find new people through your contacts by surfing their networks or by surfing tags.
H is for Hacks
A hack is a piece of code that helps you customize or improve the functionality of a software product such as a blog program
If you are a young entrepreneur then you likely know of the troubles and difficulties that go into starting a business. Although you are young and you have creativity on your side which is a big help. The following are six main millionaire secrets that you need to know in order to help start your business and help it to flourish along the way.Marketing is KeyOne of the first things you will likely learn when you start your own business is that marketing is everything. This is why the first of the millionaire secrets has to do with marketing. The marketing of your product or service will make or break your company's success. For your first millionaire secret you should learn that marketing should always continue, even long after your business becomes successful. So where do entrepreneurs find the ideas that lead to success?Finding the IdeaThe second in millionaire secrets that you need to know is the fact that millionaire secrets can come from anywhere and anyone. For this reason you should always keep an open mind when running your business. Some of the best ideas for your company can come from your basic employees w
D is for Del.icio.us
Del.icio.us is one of a plethora of social bookmarking sites where you can create lists of bookmarks like you would with your web browser (Ctrl+D), but like a bookmark list on steroids that you can access from any computer, share with the world, and categorize with tags (see T).
E is for Embed a YouTube Video
You can add a video from YouTube (see Y) to your blog, site or MySpace page with a simple code that will display the video you want.
F is for Folksonomy
Folksonomy is like a taxonomy (way of classifying something) used by regular "folks" on a social media site. For example, if someone bookmarks a news story with "technology," "cellphones," "telecommunication" and "Nokia," this tells the community what the news story is about without having to read it.
G is for Groups
Most social media sites allow you to build networks with other users profiles. You can also find new people through your contacts by surfing their networks or by surfing tags.
H is for Hacks
A hack is a piece of code that helps you customize or improve the functionality of a software product such as a blog program
There are many choices when it comes to office chairs. Standard office chairs are available in a wide variety of colors and materials for a low cost. An ergonomic office chair that offers adjustable settings and proper lumbar support has become a standard fixture in both work and home offices. However, the ultimate luxury in office chairs is almost always a leather office chair.Leather office chairs are available for purchase through a large number of dealers. They can be purchased “standard” for under a hundred dollars, or can even be custom designed for as much as a few thousand dollars. Leather office chairs are frequently found in the offices of upper management and executives. They are also common items in executive conference and meeting rooms.Leather office chairs are chosen for their luxurious material and the comfort that they afford. They are available in a variety of colors and styles. Many leather office chairs offer special features that employ proper office ergonomics. They offer adequate lumbar support, comfortable seating, and the ability to swivel. Many offer pneumatic lift and height adjustment to ensure that they are a proper fit for
E is for Embed a YouTube Video
You can add a video from YouTube (see Y) to your blog, site or MySpace page with a simple code that will display the video you want.
F is for Folksonomy
Folksonomy is like a taxonomy (way of classifying something) used by regular "folks" on a social media site. For example, if someone bookmarks a news story with "technology," "cellphones," "telecommunication" and "Nokia," this tells the community what the news story is about without having to read it.
G is for Groups
Most social media sites allow you to build networks with other users profiles. You can also find new people through your contacts by surfing their networks or by surfing tags.
H is for Hacks
A hack is a piece of code that helps you customize or improve the functionality of a software product such as a blog program
In articles I’ve written over the years, I have used “laissez-faire,” a term more frequently used to characterize governments than businesses, to describe a rather laid-back management style. When I use this term, I am referring to management personnel who put very little pressure on employees to achieve their full potential by pushing them toward peak performance levels.Laissez-faire managers had much rather maintain a stress-free relationship with their personnel than face the antagonistic environment that sometimes arises when employee confrontations become necessary. They rarely “push” their people; they allow each employee to set his or her own performance standards.Now Judith M. Bardwick, a psychologist and management consultant, has used another typically government-associated term to describe an equally costly corporate malady; this time it’s entitlement. I believe that entitlement is deeply rooted in many businesses in our industry.Barwick describes business entitlement programs as “giving people reasonably good jobs without documenting what the company gets in return, resulting in people either not working, or people thinking they are working w
G is for Groups
Most social media sites allow you to build networks with other users profiles. You can also find new people through your contacts by surfing their networks or by surfing tags.
H is for Hacks
A hack is a piece of code that helps you customize or improve the functionality of a software product such as a blog program or a content management system. An example would be adding some code that would allow you to put chicklets at the bottom of blog posts.
I is for Image Attribute
The image attribute is an HTML element used to describe Web photos. This helps search engines understand what the picture relates to, and also helps visually impaired people who use text reading software “see” your pictures. Adding image attributes to your blog's images can help your site rank higher.
J is for JavaScript
JavaScript is a system of programming codes that can be added to the HTML code of a web page to make it do the cool interactive things you find in web 2.0. (The “J” in AJAX).
K is Knowledge Economy
Knowledge economy describes the use of knowledge to produce economic benefits. Social media is a way of sharing knowledge on a grand scale, using computer hardware and software, interactive websites, self-publishing platforms like blogs, forums and wikis (see W). This mass movement of knowledge may be monetized in many ways including affiliate revenues, e-books, software sales and service contracts that began with a search online, all contributing to the worldwide economy.
A number of New Zealand businesses had been identified as being highly innovative and leading their fields as a result of the knowledge and intellectual creativity that went into their products and services. The resulting success is seen as a pathway for others to follow.
Various observers describe today's global economy as one in transition to a "knowledge economy", or an "information society". But the rules and practices that determined success in the industrial economy of the 20th century need rewriting in an interconnected world where resources such as know-how are more critical than other economic resources.
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