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  • Digg it UP - Perceived Value Versus Actual Value

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    . When I was a child, an entire marketing campaign from the cereal company was focused on the toy inside the cereal box. Th
    Influential Authority
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    I was emailed an offer yesterday that really got me thinking about perceived value versus actual value.

    Often, we can be led to believe that something is an incredible “buy it now” value, when in reality the offer is only worth pennies.

    We’ve all heard the saying “she could sell ice to an Eskimo”. Let’s face it, ice to an Eskimo does not have real actual value, but a good salesperson may be able to sell the perceived value.

    Another example is the toys found in cereal boxes. When I was a child, an entire marketing campaign from the cereal company was focused on the toy inside the cereal box. Tho

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    be led to believe that something is an incredible “buy it now” value, when in reality the offer is only worth pennies.

    We’ve all heard the saying “she could sell ice to an Eskimo”. Let’s face it, ice to an Eskimo does not have real actual value, but a good salesperson may be able to sell the perceived value.

    Another example is the toys found in cereal boxes. When I was a child, an entire marketing campaign from the cereal company was focused on the toy inside the cereal box. Th

    What Integrating Your Contact Center Can Do for Business
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    p>We’ve all heard the saying “she could sell ice to an Eskimo”. Let’s face it, ice to an Eskimo does not have real actual value, but a good salesperson may be able to sell the perceived value.

    Another example is the toys found in cereal boxes. When I was a child, an entire marketing campaign from the cereal company was focused on the toy inside the cereal box. Th

    The Career Athlete: What It Takes to Manage Your Career
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    lue, but a good salesperson may be able to sell the perceived value.

    Another example is the toys found in cereal boxes. When I was a child, an entire marketing campaign from the cereal company was focused on the toy inside the cereal box. Th

    Questions to Ask Cleaning Business Prospects
    When meeting face-to-face with a prospect for your cleaning business, you need to prepare yourself ahead of time. Make a list of probing questions that will get your prospect talking about their concerns so you can show them your expert problem-solving skills.You want to do more listening than talking during this meeting
    . When I was a child, an entire marketing campaign from the cereal company was focused on the toy inside the cereal box. Thousands of boxes of cereal were sold for the tiny toy found inside. This is perceived value. As we know, the actual value of the item inside the box was pennies. The toy was lost or broken within minutes. It was all perceived value.

    I am seeing this same strategy being used online. Sellers are creating incredible perceived value for items that do not hold much actual value in dollars and cents. An example; an ebook is being sold on how to make money on the internet. I’ve seen these boo

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