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Digg it UP - Getting Online: A Basic Guide to the Internet
Why Advertise? hts, which are known as "flame wars." Don't attack or anger someone unless you're prepared to take some heat, and if you do argue, it is very important to have your facts in order and data to back up your argument.
A lot of businesses advertise, but I often wonder if some of them know why they are doing it. Take the time to look around this week, as you do your grocery shopping, run the kids to hockey practice, and whatever else you do. Who is advertising in your area, and how? If you really pay attention, you’ll see some advertising done so badly it may as well not even be there at all. If you had to look to find it, or force yourself to read it, it’s probably ineffective.Here are the top 3 reasons to advertise • Awareness • Differentiation • ImageAwareness is probably the most important reason to advertise. If people don’t know who you are, what you do, or what your services are, then you aren’t going to have very many customers. You have to let people know that you are out there.Differentiation. What makes you different from the guy down the street providing similar services or selling the same The internet has made it possible for users all over the world to befriend each other, share interests and information, and expand their social horizons from the comfort of their computer desks. There is plenty of information available to help you get your online life started, such as Connecting to the Internet: A Buyer's Guide, by Susan Estrada and The Internet for Dummies, by John R. Levi Business Experience Verses Business Education If you're reading this, chances are you're pretty much up to speed on how to use that mysterious contraption known as the internet. However, you may know someone who would benefit from a crash course in internet basics - maybe you have a mother-in-law who is intimidated by technology. Maybe your child is getting old enough to be introduced to cyber space (though, in most cases, your child could probably teach you a thing or two about computers). Maybe you yourself need to bone up on the basics. Whatever the case, a guide to the internet can be a handy tool indeed.Many years ago I had a friend who was extremely intelligent, had a photographic memory, and finished university with top marks in business administration. He had all the credentials to get a great job.Sounds good for the most part, wouldn’t you say!! Maybe even a nice boy who you would want to marry your daughter!! Shortly after finishing school he landed a job working for the owner of this large company, whose business did millions a year in revenue.The person he worked for was old world, very little formal business education, and built a wonderful business from scratch. He was shrewd person with tons of business experience under his belt. After working there awhile my friend decides that he can really make a difference in this man’s business.Here is what he actually did:He goes into the employer’s office and asks if he could speak with him, the man says sure. He starts explaining that the way he is Though it is an entity that is used by millions of people, no one actually owns the internet. It is comprised of a connection of networks that are monitored, updated, and generally maintained in many ways, by many individuals and organizations, but there is no one public organization tasked with regulating the content or the rules of the entire internet. Most countries have their own policies on the sort of material that is legal to upload, view, or download. The first thing you need to know about the internet is that you won't be able to get to it unless your computer is hooked up to a modem or broadband connection that allows you to get online. With a modem, digital signals from your computer are translated to analog and transmitted through phone lines, on the other end of which is another modem that will translate the signals back to digital format. Modem speeds are measured in bits per second, and the faster the modem, the better the internet experience. However, modems are nowhere near as fast as a broadband connection, and are not often used by serious web surfers. Broadband connections are available in several forms:
Cable and satellite are both available through your television subscription plan, and satellite is a good (but expensive) option for people who live in areas where other types of broadband aren't available. DSL, which stands for Digital Subscriber Line, uses the telephone line and a digital modem. Wireless internet, or WiFi, uses radio waves to access the internet via a wireless router and PC card in the computer. Though WiFi is becoming more popular in homes, it is mainly used to connect to the internet in public places using a laptop computer. Areas in a city that allow Wifi access are known as "hotspots." The World Wide Web is the official name of the system of internet servers that allows users to access all the features of the internet, such as email and forums, on one interface by bringing the various features into a single system, so the user doesn't have to learn commands for each different protocol. The Web is the most-used component of the internet, and is often referred to just as "the internet." The internet is actually a separate entity, but is not utilized beyond basic Web use by most computer users. The hypertext-based protocol used for the World Wide Web is HyperText Transfer Protocol (HTTP). HyperText is a document that has links to other documents. Links are usually seen on the Web as either a full web address or a linked word that is bold, underlined, or in some way highlighted. When the user clicks on the link, the browser takes them to that web page. Web hypertext is created with HyperText Markup Language, known as HTML. HTML "tags" are placed in the text to format the document for appearance (such as fonts, boldfacing, and italics) and to create links. Programming languages such as Java, JavaScript, Visual Basic, Cold Fusion and XML further extend the capabilities of the Web, which is ever-changing and constantly being developed. So many people connect their computers to the internet every day that there is no way to gauge exactly how many computers are connected. The computers communicate with each other via Transmission Control Protocol/Internet Protocol (TCP/IP). A user's computer, known as a local client, is given files and internet services via a remote server. Services provided include:
One important aspect of online interaction is the etiquette, or, as it's known, "netiquette." There are certain behavioral guidelines that should be followed when interacting with people on the Web, and most of them are pretty simple:
The internet has made it possible for users all over the world to befriend each other, share interests and information, and expand their social horizons from the comfort of their computer desks. There is plenty of information available to help you get your online life started, such as Connecting to the Internet: A Buyer's Guide, by Susan Estrada and The Internet for Dummies, by John R. Levin Why Reputation Is Such An Important Business Asset red in bits per second, and the faster the modem, the better the internet experience. However, modems are nowhere near as fast as a broadband connection, and are not often used by serious web surfers.Over the years I have learned that reputation is a massively important business asset. The reason is easy to understand. People like to feel secure when they make a purchase. Your clients like to know that they are making a good decision whey they purchase from you.But, what is reputation? A good way to define reputation is: “the visible accumulated effect of your past activities.” Please let me know if you have a better description.Why is Reputation so important to a business? Because it is a benchmark against which a prospective client can make a judgement about the quality of service they are likely to get from your organization.How do you build a reputation? The short answer is to always do good work. But you can add to the good effect by finding ways to measure the results you get so that they can be quantified.Testimonials from happy clients are another way to build your reputation and add to th Broadband connections are available in several forms:
Cable and satellite are both available through your television subscription plan, and satellite is a good (but expensive) option for people who live in areas where other types of broadband aren't available. DSL, which stands for Digital Subscriber Line, uses the telephone line and a digital modem. Wireless internet, or WiFi, uses radio waves to access the internet via a wireless router and PC card in the computer. Though WiFi is becoming more popular in homes, it is mainly used to connect to the internet in public places using a laptop computer. Areas in a city that allow Wifi access are known as "hotspots." The World Wide Web is the official name of the system of internet servers that allows users to access all the features of the internet, such as email and forums, on one interface by bringing the various features into a single system, so the user doesn't have to learn commands for each different protocol. The Web is the most-used component of the internet, and is often referred to just as "the internet." The internet is actually a separate entity, but is not utilized beyond basic Web use by most computer users. The hypertext-based protocol used for the World Wide Web is HyperText Transfer Protocol (HTTP). HyperText is a document that has links to other documents. Links are usually seen on the Web as either a full web address or a linked word that is bold, underlined, or in some way highlighted. When the user clicks on the link, the browser takes them to that web page. Web hypertext is created with HyperText Markup Language, known as HTML. HTML "tags" are placed in the text to format the document for appearance (such as fonts, boldfacing, and italics) and to create links. Programming languages such as Java, JavaScript, Visual Basic, Cold Fusion and XML further extend the capabilities of the Web, which is ever-changing and constantly being developed. So many people connect their computers to the internet every day that there is no way to gauge exactly how many computers are connected. The computers communicate with each other via Transmission Control Protocol/Internet Protocol (TCP/IP). A user's computer, known as a local client, is given files and internet services via a remote server. Services provided include:
One important aspect of online interaction is the etiquette, or, as it's known, "netiquette." There are certain behavioral guidelines that should be followed when interacting with people on the Web, and most of them are pretty simple:
The internet has made it possible for users all over the world to befriend each other, share interests and information, and expand their social horizons from the comfort of their computer desks. There is plenty of information available to help you get your online life started, such as Connecting to the Internet: A Buyer's Guide, by Susan Estrada and The Internet for Dummies, by John R. Levi Light Up Your Audience with OSRAM - Components of an Effective Business Presentation computer users.Effective PresentationsAll over the world thousands of business presentations are being given every minute of the day. Up and down the country, in offices, conference rooms and hotels, companies spend vast sums of money hiring rooms and projection equipment, employing staff, paying their expenses. The delegates spend their time and money attending these events. But how many of these presentations are effective? How many deliver the desired result? How many change the way people think?While it is an absolute truth that you can’t influence all of the people all of the time, the sad fact is, that for many presentations, the result is a complete waste of time or even worse they have a negative affect on the delegates.So how do you give an Effective Presentation? What makes the difference between an average presentation and an Effective Presentation?The Main ComponentsThere are five ma The hypertext-based protocol used for the World Wide Web is HyperText Transfer Protocol (HTTP). HyperText is a document that has links to other documents. Links are usually seen on the Web as either a full web address or a linked word that is bold, underlined, or in some way highlighted. When the user clicks on the link, the browser takes them to that web page. Web hypertext is created with HyperText Markup Language, known as HTML. HTML "tags" are placed in the text to format the document for appearance (such as fonts, boldfacing, and italics) and to create links. Programming languages such as Java, JavaScript, Visual Basic, Cold Fusion and XML further extend the capabilities of the Web, which is ever-changing and constantly being developed. So many people connect their computers to the internet every day that there is no way to gauge exactly how many computers are connected. The computers communicate with each other via Transmission Control Protocol/Internet Protocol (TCP/IP). A user's computer, known as a local client, is given files and internet services via a remote server. Services provided include:
One important aspect of online interaction is the etiquette, or, as it's known, "netiquette." There are certain behavioral guidelines that should be followed when interacting with people on the Web, and most of them are pretty simple:
The internet has made it possible for users all over the world to befriend each other, share interests and information, and expand their social horizons from the comfort of their computer desks. There is plenty of information available to help you get your online life started, such as Connecting to the Internet: A Buyer's Guide, by Susan Estrada and The Internet for Dummies, by John R. Levi Get a Life! You Work Better and Live Longer t aspect of online interaction is the etiquette, or, as it's known, "netiquette." There are certain behavioral guidelines that should be followed when interacting with people on the Web, and most of them are pretty simple:Workaholism is rife in the business world. To many it is a badge of honour, worn with pride. A workaholic sees work as their life - the means and the end in their search for successful living. If this picture fits you it is worth noting that, of the people on the 9/11 hijacked planes who were able to make a last-ditch call from their mobile phone, none of them called the office.For generations now, we have been conditioned to believing that work is the core of successful living. The world's economy and our individual material benefits depend on it. Emerging generations today however are working to live, not living to work.Why do you work? Is money the purpose of, or the means to, your definition of successful living? What are the qualities that go towards creating a successful life for you?. They are likely to include achieving a sense of:• belonging• commitment• connection with others, being p
The internet has made it possible for users all over the world to befriend each other, share interests and information, and expand their social horizons from the comfort of their computer desks. There is plenty of information available to help you get your online life started, such as Connecting to the Internet: A Buyer's Guide, by Susan Estrada and The Internet for Dummies, by John R. Levi The Psychology of Closing hts, which are known as "flame wars." Don't attack or anger someone unless you're prepared to take some heat, and if you do argue, it is very important to have your facts in order and data to back up your argument.
What is one of the most obvious ways to get inside your prospects’ minds? It is actually a twofold process: a) Don’t talk too much; and b) Ask lots of questions so they are the ones doing all the talking.When we ask lots of questions, particularly if they are open-ended (the most effective type), we experience several positive byproducts. First, our prospects have the opportunity to tell us exactly what their needs are. That is, they can inform us of what they are looking for and why. In sales, using questions to acquire this kind of information is often called “uncovering the hot button.” How can you solve your prospects’ problems if you don’t know what their “hot buttons” are? This is key information if you are to turn your prospects into long-term raving fans.Second, keeping your own mouth closed avoids the fatal but common error of jabbering away about all of a product’s perks and pluses. The truth is, most peo The internet has made it possible for users all over the world to befriend each other, share interests and information, and expand their social horizons from the comfort of their computer desks. There is plenty of information available to help you get your online life started, such as Connecting to the Internet: A Buyer's Guide, by Susan Estrada and The Internet for Dummies, by John R. Levine, Carol Baroudi, and Margaret Levine Young. Don't let the stubborn computer or a fear of the unknown prevent you from becoming part of the World Wide Web - get online and get started.
HTTP = HTML link (for blogs, profiles,phorums):
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