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Free Enterprise in Franchising, Show Me?
Free enterprise is where buyers and sellers of their own free will come together in trade through a common monetary instrument. Regulatory bodies such as the Federal Trade Commission are completely oblivious to free markets and free enterprise whenb it comes to franchising. If a franchisor is forced to offer or send out information of an offer to a “prospective buyer” that he is unsure that he even wants to do business with, then in fact it is no

rmel is merely protecting one of its most treasured brand names. They are afraid that the d

The Qualities of An Entrepreneur
Are you an entrepreneur? Not everyone is, and that's fine. The world needs entrepreneurs, managers and worker bees, but determining the category that you actually fall in can help make your life more successful.Remember that an entrepreneur is a risk taker and a builder who rejects the commonly accepted idea of security in a paycheck signed by someone else. The entrepreneur is the one who signs the paychecks for others, and has the self-co

In the past few years Hormel Foods Corporation has been doing the legal rounds in preventing software companies from using the word "spam" in the branding of their junk email fighting products. An Associated Press (AP) article recently said Hormel was afraid this practice of software companies may dilute its brand name.

It is totally understandable that Hormel is merely protecting one of its most treasured brand names. They are afraid that the d

Radio Advertising: A Long History Of Excellence
For years people have tuned into radio talk shows, radio morning shows as well as all those broadcasters and their funky styles. If you are like many, you flip on the radio as well. From a marketing standpoint, though, do you realize the value of radio advertising? While many say that your marketing dollars should be split into various categories, you will find that this is an excellence place to start. What does radio advertising have to off

g software companies from using the word "spam" in the branding of their junk email fighting products. An Associated Press (AP) article recently said Hormel was afraid this practice of software companies may dilute its brand name.

It is totally understandable that Hormel is merely protecting one of its most treasured brand names. They are afraid that the d

A Stupid Question
This is a stupid question but it has to be asked.Does your sales letter create as many sales as you would like?What proportion of them respond to your advert?What is just as important, how many of those that responded actually purchased your product?How can you improve the response rate?How many new email addresses did you capture?Do you have an 'opt in' strategy so that you can mail them later with more

g products. An Associated Press (AP) article recently said Hormel was afraid this practice of software companies may dilute its brand name.

It is totally understandable that Hormel is merely protecting one of its most treasured brand names. They are afraid that the d

Business Continuation Planning
As a business owner, much of your wealth is probably tied to your business. While that may help the business grow, it may also create severe liquidity problems for your beneficiaries when you die. The value of your business will be included in your estate. How will your beneficiaries get the liquidity necessary to pay taxes due?Will they be forced to liquidate the business, or a portion of it, at a loss? Forced liquidation could have the f

of software companies may dilute its brand name.

It is totally understandable that Hormel is merely protecting one of its most treasured brand names. They are afraid that the d

Saving Time and Effort: The Lazy Way to Leadership
As a leader, if you've looked around you and wondered why some leaders seem to have all the time in the world, while you're feeling stressed and under the hammer, perhaps you need to lead the lazy way instead.The Oxford University Press defines Lazy as:1. Unwilling to work or use energy. 2. Showing or characterized by a lack of effort or care.Both of these are very good definitions of what the lazy leader should be; unwi

rmel is merely protecting one of its most treasured brand names. They are afraid that the day may come when people will start wondering why they named their product after junk email. Maybe Hormel is just not giving people more credit. Or maybe they know something that experts in the information technology (IT) arena have known for a long time.

The topic of junk email prevention has fallen under the broader category of computer security these day

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There are a number of things to consider when you plan the size of your press advertisement. Here we will look at a few of them and, hopefully, guide you away from the timeless mistake of getting the size wrong.

As products get more complex and customer support gets more expensive, it simply makes sense to send customers to the Web for help. This article provides simple ways you can get your customers to help themselves on the Web at low cost and high ROI.

Here are just a few ways to increase and diversify your income from your consulting business.

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