Tags |
|
|
Links |
|
|
Digg it UP - The Steps from Product Idea to Product Success
The deepest Coal Mine in the world is over 5000 feet below the ground in the UK. Many in the United States are over 1200 feet deep, most of those are closed and now few are remaining. There is a mine in Alabama, which is the deepest vertical shaft coalmine in North America, with operations at 2,140 feet beneath the surface. It is hard for the coalmines in Washington State, Pennsylvania, West Virginia and Alabama to compete with the incredible economies of scale of the Gillette WY above ground mine. Below ground coalmines can be quite dangerous. There are gases underground and coal dust and if a fire breaks out it steals all the oxygen. Learn more about the serious nature of t
* Patent Review (Chapter 13)
You performed a preliminary patent search earlier. Now it’s worth your time and money to perform a detailed patent search and possibly file for a patent.
* Self-Market or License (Chapter 14)
What do you do with your new product? Your choices are to either self-market or license it. In some cases you can do both or sell the rights
The born leaders belonging to personality types INTJ and ENTJ are the most likely people to be selected to become Master Black Belts. This can be by design or can be pure coincidence. But what one can not disregard is the truth that they are in their positions because of their enviable character that separates them from the crowd. Characteristically, INTJs and ENTJs are strong in intuitive and judgmental abilities which make them stand up for all the right things and know when to act because of their impeccable sense of timing.Who Are Master Black Belts?Master Black Belts are experienced trained professionals bestowed with the responsibility of strategic implem
Using my Market-Step process your idea will come to life as we progress in the following steps from idea to launch:
- Self-Evaluation
- Concept Evaluation
- Prototype Evaluation
- Product and Market Planning
- Product Development and Marketing Tactics
- Product Launch, Marketing and Selling
Please use this roadmap as a navigational tool to guide and monitor your progress. (See www.Product-Coach.com > Articles for a graphical flowchart.)
Getting Started
* Protect Your Idea (Chapter 4)
When you have an idea, you need to protect it. The first line of defense is to set the date of conception. Start by documenting your idea in an inventor’s notebook, but don’t file a patent until you evaluate its marketability.
Market Research and Evaluation
* Self-Evaluation (Chapter 9)
Start the Market-Step process by evaluating your product idea’s marketability. Your product idea is marketable if and when it solves a problem, meets a need or want, overcomes competition, and generates a profit.
* Concept Evaluation (Chapter 11)
The second step of the Market-Step process is to determine if people like the concept of your product idea. To test your invention, you’ll need to uncover which people or companies are your future customers. After identifying potential customers, ask them to evaluate how well your product idea solves a problem, or meets a need or want.
* Prototype Evaluation (Chapter 12)
The third is detailed evaluation by giving people a prototype to examine. A prototype is a working model that looks, feels, and functions similarly to the finished product. I’ll lead you through the process of creating a prototype that resembles what your customer wants. Then, I’ll show you how to get detailed feedback by interviewing potential customers.
* Funding Your Idea (Appendix F)
Do you need to raise money to develop and market your product? Initially, you’ll need money for expenses such as market research, equipment, and prototype development. Raising money is a normal part of doing business when you start, grow, and expand.
* Patent Review (Chapter 13)
You performed a preliminary patent search earlier. Now it’s worth your time and money to perform a detailed patent search and possibly file for a patent.
* Self-Market or License (Chapter 14)
What do you do with your new product? Your choices are to either self-market or license it. In some cases you can do both or sell the rights.
I don’t claim to be a good advertising writer. But over the years, I’ve sent hundreds of business letters. Here are a few things I try to include in each of them:l. The headline, first sentence, and P.S. are usually the best-read parts. They need to dramatize an offer, or focus on the reason the letter was sent.2. Most letters should emphasize a single theme. Everything in the letter should relate to that theme.3. Use active, descriptive words.4. Show customers how to solve a problem. In a letter to your customers, this might involve MAKING or SAVING money.5. Readers relate to “success stories.” Can you tell them how you’ve solved a specific
Please use this roadmap as a navigational tool to guide and monitor your progress. (See www.Product-Coach.com > Articles for a graphical flowchart.)
Getting Started
* Protect Your Idea (Chapter 4)
When you have an idea, you need to protect it. The first line of defense is to set the date of conception. Start by documenting your idea in an inventor’s notebook, but don’t file a patent until you evaluate its marketability.
Market Research and Evaluation
* Self-Evaluation (Chapter 9)
Start the Market-Step process by evaluating your product idea’s marketability. Your product idea is marketable if and when it solves a problem, meets a need or want, overcomes competition, and generates a profit.
* Concept Evaluation (Chapter 11)
The second step of the Market-Step process is to determine if people like the concept of your product idea. To test your invention, you’ll need to uncover which people or companies are your future customers. After identifying potential customers, ask them to evaluate how well your product idea solves a problem, or meets a need or want.
* Prototype Evaluation (Chapter 12)
The third is detailed evaluation by giving people a prototype to examine. A prototype is a working model that looks, feels, and functions similarly to the finished product. I’ll lead you through the process of creating a prototype that resembles what your customer wants. Then, I’ll show you how to get detailed feedback by interviewing potential customers.
* Funding Your Idea (Appendix F)
Do you need to raise money to develop and market your product? Initially, you’ll need money for expenses such as market research, equipment, and prototype development. Raising money is a normal part of doing business when you start, grow, and expand.
* Patent Review (Chapter 13)
You performed a preliminary patent search earlier. Now it’s worth your time and money to perform a detailed patent search and possibly file for a patent.
* Self-Market or License (Chapter 14)
What do you do with your new product? Your choices are to either self-market or license it. In some cases you can do both or sell the rights
A contractor knows that creating an estimate is the first step in securing a job. The client will look at all of the estimates and choose the one that best suites his or her needs. Estimating a small home is pretty basic. An experienced estimator can look at the square footage of the home to be built and have a good idea of what it will cost to complete the project. He or she also knows that there is a chance of delays and ever changing prices of materials.The Power Of Estimating - Cuts Costs In The Long RunWhether it is because they are out of stock or there is an outstanding invoice, material suppliers are notorious for delaying the delivery of materials for
Start the Market-Step process by evaluating your product idea’s marketability. Your product idea is marketable if and when it solves a problem, meets a need or want, overcomes competition, and generates a profit.
* Concept Evaluation (Chapter 11)
The second step of the Market-Step process is to determine if people like the concept of your product idea. To test your invention, you’ll need to uncover which people or companies are your future customers. After identifying potential customers, ask them to evaluate how well your product idea solves a problem, or meets a need or want.
* Prototype Evaluation (Chapter 12)
The third is detailed evaluation by giving people a prototype to examine. A prototype is a working model that looks, feels, and functions similarly to the finished product. I’ll lead you through the process of creating a prototype that resembles what your customer wants. Then, I’ll show you how to get detailed feedback by interviewing potential customers.
* Funding Your Idea (Appendix F)
Do you need to raise money to develop and market your product? Initially, you’ll need money for expenses such as market research, equipment, and prototype development. Raising money is a normal part of doing business when you start, grow, and expand.
* Patent Review (Chapter 13)
You performed a preliminary patent search earlier. Now it’s worth your time and money to perform a detailed patent search and possibly file for a patent.
* Self-Market or License (Chapter 14)
What do you do with your new product? Your choices are to either self-market or license it. In some cases you can do both or sell the rights
The office chair is ubiquitous in every part of the office - in cubicles, the CEO's room, conference rooms, the cafeteria, the reception area and more. Whatever the area, the purpose is singular - to sit down in a comfortable and healthy manner.The office chair is no longer just another piece of furniture. A lot of thought and science goes into designing office chairs. This is because a wrong selection of office chair can be harmful for your health.The principles of ergonomics are frequently used to provide a pain free work environment. Here are some key points to look out for in a well-designed office chair -1. Chair Height - The height of the
* Prototype Evaluation (Chapter 12)
The third is detailed evaluation by giving people a prototype to examine. A prototype is a working model that looks, feels, and functions similarly to the finished product. I’ll lead you through the process of creating a prototype that resembles what your customer wants. Then, I’ll show you how to get detailed feedback by interviewing potential customers.
* Funding Your Idea (Appendix F)
Do you need to raise money to develop and market your product? Initially, you’ll need money for expenses such as market research, equipment, and prototype development. Raising money is a normal part of doing business when you start, grow, and expand.
* Patent Review (Chapter 13)
You performed a preliminary patent search earlier. Now it’s worth your time and money to perform a detailed patent search and possibly file for a patent.
* Self-Market or License (Chapter 14)
What do you do with your new product? Your choices are to either self-market or license it. In some cases you can do both or sell the rights
Have you ever had that strange inner feeling you were supposed to be doing something, but just didn't know what it was?That's what happened to me last Sunday. All day I felt like something was nagging me. But... couldn't discover what it was. Have you ever had that kind of feeling?I did some work on my ezine, checked email several times, worked on a software problem and defragged my PC. And... still had the feeling I needed to do something else... Something important!This went on all day until about 7 pm Sunday night. Then I had the strong urge to check my email again. There was an email from Jim Edwards that caught my eye. He's a great writer
* Patent Review (Chapter 13)
You performed a preliminary patent search earlier. Now it’s worth your time and money to perform a detailed patent search and possibly file for a patent.
* Self-Market or License (Chapter 14)
What do you do with your new product? Your choices are to either self-market or license it. In some cases you can do both or sell the rights. Self-marketing means turning your idea into a marketable product that you intend to sell directly to an end-user, and/or through a distributor or retailer. Under a licensing agreement, a business will produce and sell your product in exchange for royalties.
Path A: Self-Market Development
If you’ve decided to self-market, follow the remaining steps on Path A. If you’ve decided to license your idea, see the next section for Path B.
* Product and Market Plan (Chapter 15)
Plan your work and then work your plan. The fourth step of the Market-Step process involves planning product design and marketing programs. Product design results from combining your innovation with needs and wants you’ve discovered through research. Market planning involves positioning, pricing, and communications.
* Product and Market Development (Chapter 16)
In the fifth step you’ll develop your product in stages (i.e., alpha, beta, commercial release). You’ll use the beta product to obtain feedback to confirm functionality and eliminate bugs before final production.
* Product Launch, Market and Sell (Chapter 17)
In the sixth step you’re ready to move into production and launch your product. This is the most exciting part of your project. You’ve given birth to your idea and are bringing it out into the world. And as you would with a child, you’ll need to nurture and grow your product, with marketing and sales strategies and tactics.
Path B: Licensing
You’ve determined that licensing is for you. Follow the steps in Path B to license your product idea.
* Licensing Proposal (Chapter 5)
Before approaching a company or product agent, organize your marketing research into a proposal. Some companies have their own forms to fill out; others ask to submit in your own format.
If you feel comfortable presenting and negotiating, seek companies on your own to license your product. Otherwise, find product agents who will seek companies and negotiate on your behalf.
If the company likes what you have, you’ll then negotiate a licensing agreement, then carry out the obligations, and collect royalties.
Going Forward
Now that you have an overview of the steps, my book Product Idea to Product Succ
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/5017/diggitup-The-Steps-from-Product-Idea-to-Product-Success.html">The Steps from Product Idea to Product Success</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/5017/diggitup-The-Steps-from-Product-Idea-to-Product-Success.html]The Steps from Product Idea to Product Success[/url]
Related Articles:
Saving Time and Money by Estimating The Cost Of Construction
Business Grants Can Make You A More Effective Entrepreneur
Nine Ways to Build Your Business Without Making Cold Calls
Bookmark it:
|