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Digg it UP - 4 Essential Points For Building Successful Online Communities
Maybe everything you need to know you can learn from the movies. A friend of mine is a screenwriter in Los Angeles. Over a glass of wine, we were discussing his business and the nature of the beast in Hollywood. He’s a boy from Canada who gave up his much-loved Honda, his life savings, and his broadcasting career to move to Los Angeles to attend the American Film Institute. Not an easy feat in your mid-30s. After 8 years of hard work he
Motivate your users
Motivation to contribute is another problem for some sites. There needs to be selfish reasons for a user to invest their time and effort into adding to the collective dat
Dolly Parton is an extremely well known and very recognizable business women. She has built an international multi dollar business from her great singing voice. What can we learn from the way she does business?Well let's have a look at the Dolly Parton Dinner Show experience and my visit there one Christmas.First of all thought that it was a little expensive, but had been before so I knew what great value it was. When I
Don't rely on community contributions.
One of the major problems encountered are sites which do not function without contributions from their users. A catch 22 situation arises when the site will not be used unless there is content and the content is not present unless anybody uses the site. It's important then to consider how the site can be a useful resource with AND without the community's contributions. Look at pulling in syndicated data from external sources or partnerships with other data providers to make up any shortfall and ensure that you site doesn't die from neglect.
Motivate your users
Motivation to contribute is another problem for some sites. There needs to be selfish reasons for a user to invest their time and effort into adding to the collective data
So, you’ve acquired a customer, they’re paying you a monthly rental fee, referred a friend, purchased packing supplies and a lock from you and just insured their grandmother’s heirlooms and son’s baseball card collection they have stored with you…What else could we possibly ask for?A lot. What if it cost less to acquire this fine customer? What if we were able to lower your cost of acquisition by just 10%? 20%? 50%?<
Don't rely on community contributions.
One of the major problems encountered are sites which do not function without contributions from their users. A catch 22 situation arises when the site will not be used unless there is content and the content is not present unless anybody uses the site. It's important then to consider how the site can be a useful resource with AND without the community's contributions. Look at pulling in syndicated data from external sources or partnerships with other data providers to make up any shortfall and ensure that you site doesn't die from neglect.
Motivate your users
Motivation to contribute is another problem for some sites. There needs to be selfish reasons for a user to invest their time and effort into adding to the collective dat
Medical transcriptions provide their services in clinics, hospitals, physician offices, insurance companies, transcription services, home healthcare agencies and other places where medical documentation requires transcription.Today, it is quite common to see people working as medical transcriptionists from home. The home-based medical transcriptionist must have a sound knowledge of the medical and English language. Apart from th
Motivate your users
Motivation to contribute is another problem for some sites. There needs to be selfish reasons for a user to invest their time and effort into adding to the collective dat
Gone are the age old days when women wasted their lives getting all dressed up and men by languishing in battlefields. Today men are equally fond of dressing well and looking good and this trend is reflective in the upshot that the men’s wear market in UK has shown.As soon as you enter men’s clothing shops in UK, you realize that its men’s suits that form the backbone of any man’s wardrobe that is worth a mention. If there
Motivate your users
Motivation to contribute is another problem for some sites. There needs to be selfish reasons for a user to invest their time and effort into adding to the collective dat
It must be one my personal business nightmares, if you can imagine having just flown to New York to meet a new client and the airline has lost all your clothes! So what can one learn from such events about delivering great customer service experiences?The best laid plans of mice and men often go awryTo give you the background, I’d just been to California and had arranged to meet the COO of a potential great new clie
Motivate your users
Motivation to contribute is another problem for some sites. There needs to be selfish reasons for a user to invest their time and effort into adding to the collective data pool. Even Wikipedia has this in a less than obvious way. A user could write an entry for something that they want to promote, hence adding to the communal data pool for entirely selfish reasons. This selfish motivation is apparent in most of the successful online communities, whether it is building networks (myspace, linkedin) or showing off (youtube, flickr), the user gets somethng for themselves in response to adding to the whole community.
Bring them back with usability
A site which is difficult to use or understand will turn people off pretty quickly, a frustrating user experience is not something anybody wants to repeat. Simple and easy to use websites will make people feel good, if they achieve what they wanted to do first time without getting stuck or feeling confused, then they will consider it time well spent and probably return to get that feel-good glow again (and again and agai
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