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Digg it UP - Businesses not on the Internet Fall Behind!
The 5 Biggest Mistakes in Direct Response Radio Advertising
How do we know what the 5 Biggest Mistakes are? After over a decade in direct response, we have peered “under the hood” of hundreds of direct marketing campaigns across every type of category imaginable. Sometimes a new client will come to us after a failed attempt with another agency, or simply to
sses have a How do we know what the 5 Biggest Mistakes are? After over a decade in direct response, we have peered “under the hood” of hundreds of direct marketing campaigns across every type of category imaginable. Sometimes a new client will come to us after a failed attempt with another agency, or simply to
Customer Service - A Smile Makes All the Difference
Last night we went out to dinner. My husband and I went to a a local fish house, a restaurant that is famous for its reasonably-priced food and its view of the lake. Kids were splashing in the water, boaters were out, and water-skiers were practicing for next week's show. A couple was seated at an adjoining tabl
Even though an increasing number of small businesses have a Last night we went out to dinner. My husband and I went to a a local fish house, a restaurant that is famous for its reasonably-priced food and its view of the lake. Kids were splashing in the water, boaters were out, and water-skiers were practicing for next week's show. A couple was seated at an adjoining tabl
How To Turn Freebies Into Sales
You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they're getting more for less.It's important that you have a high enough profit margin so you can afford to give them a
an increasing number of small businesses have a You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they're getting more for less.It's important that you have a high enough profit margin so you can afford to give them a
The Selling Process is a Sales Map to Success
If you have a GPS, Global Positioning System in your car, you already appreciate the value of knowing where you are at all times. We don't have one of these GPS systems and I'm thinking about investing in one for our next vehicle. Although, I have a wonderful sense of direction, really, I prefer to rent a vehicle w
g number of small businesses have a If you have a GPS, Global Positioning System in your car, you already appreciate the value of knowing where you are at all times. We don't have one of these GPS systems and I'm thinking about investing in one for our next vehicle. Although, I have a wonderful sense of direction, really, I prefer to rent a vehicle w
Jan Verhoeff: Brand Your Market
Marketing potential of any product is based on recognition and quality. Name based recognition happens with a variety of products. We have Paul Newman salad dressings, Robert Redford productions, George W. Bush policies, and Oprah Magazines; the list goes on. Each of these has a unique emblem of success, their na
small businesses have a Marketing potential of any product is based on recognition and quality. Name based recognition happens with a variety of products. We have Paul Newman salad dressings, Robert Redford productions, George W. Bush policies, and Oprah Magazines; the list goes on. Each of these has a unique emblem of success, their na
What's The Main Difference Between People Who Achieve And People Who Are Average?
"We are all failures-at least, all the best of us are."Ever wonder what makes achievers excel? Why some people skyrocket while others plummet? You know what I'm talking about. You can call it luck, blessing, or the Midas touch-call it whatever you want. But the truth is that some people just seem to achie
sses have a presence online only a small percentage of these
"We are all failures-at least, all the best of us are."Ever wonder what makes achievers excel? Why some people skyrocket while others plummet? You know what I'm talking about. You can call it luck, blessing, or the Midas touch-call it whatever you want. But the truth is that some people just seem to achie
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