What is Web Site Conversion Optimization?

Web site Conversion optimization is the science and art of turning web visitors into paying customers. The goal is to convert as may visitors as possible into customers. One way to summarize the value of conversion optimization is:

There are two ways to double your revenue from a web site: 1) double the number of visitors, or 2) with the same number of visitors, convince twice as visitors to buy, or take other action that makes you money.

By making some modifications to your site, you can probably improve the conversion drastically, earning you more money with the same level of visitors.

Conversion Ratio (or Conversion Rate)

The conversion ratio (also known as the conversion rate) is the percentage of visitors who take action towards a conversion goal. A conversion goal can be defined by you, some action that you want visitors to take. It is often the purchase of a product or service, but it may to fill out a form, a mailing list subscription, or clicking on an ad. So if you get 100 web visitors and 2 of them buy your product, that is a conversion ratio of 2%. Typical conversion ratios vary by industry and type of conversion, but in many cases, conversion rates over 1% are considered very good. Conversion optimization seeks to maximize the conversion ratio.

How to implement Conversion Optimization

You can optimize the conversion of your web site by testing. By making small adjustments to your web site, it can have a significant impact on the conversion ratio. Most people are stunned by the impact of minor changes - I know that I was shocked at first. Often, changes that you think will make no difference, end up making a huge difference. Here are some example of things that you can test:

• Page Layout
• Headline Text
• Color Scheme
• Font Size
• Page Length
• Position of Off
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  customers. One way to summarize the value of conversion optimization is:

  There are two ways to double your revenue from a web site: 1) double the number of visitors, or 2) with the same number of visitors, convince twice as visitors to buy, or take other action that makes you money.

  By making some modifications to your site, you can probably improve the conversion drastically, earning you more money with the same level of visitors.

  Conversion Ratio (or Conversion Rate)

  The conversion ratio (also known as the conversion rate) is the percentage of visitors who take action towards a conversion goal. A conversion goal can be defined by you, some action that you want visitors to take. It is often the purchase of a product or service, but it may to fill out a form, a mailing list subscription, or clicking on an ad. So if you get 100 web visitors and 2 of them buy your product, that is a conversion ratio of 2%. Typical conversion ratios vary by industry and type of conversion, but in many cases, conversion rates over 1% are considered very good. Conversion optimization seeks to maximize the conversion ratio.

  How to implement Conversion Optimization

  You can optimize the conversion of your web site by testing. By making small adjustments to your web site, it can have a significant impact on the conversion ratio. Most people are stunned by the impact of minor changes - I know that I was shocked at first. Often, changes that you think will make no difference, end up making a huge difference. Here are some example of things that you can test:

  • Page Layout
  • Headline Text
  • Color Scheme
  • Font Size
  • Page Length
  • Position of Of
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    A strategic position statement is kind of like a statement for your company. You want to explain this statement how you view your company and how you view it within the rest of your marketplace.Circuit City is a good example. It's an electronic department store that is making excellent profit margins while their competition is going out of busi
    visitors.

    Conversion Ratio (or Conversion Rate)

    The conversion ratio (also known as the conversion rate) is the percentage of visitors who take action towards a conversion goal. A conversion goal can be defined by you, some action that you want visitors to take. It is often the purchase of a product or service, but it may to fill out a form, a mailing list subscription, or clicking on an ad. So if you get 100 web visitors and 2 of them buy your product, that is a conversion ratio of 2%. Typical conversion ratios vary by industry and type of conversion, but in many cases, conversion rates over 1% are considered very good. Conversion optimization seeks to maximize the conversion ratio.

    How to implement Conversion Optimization

    You can optimize the conversion of your web site by testing. By making small adjustments to your web site, it can have a significant impact on the conversion ratio. Most people are stunned by the impact of minor changes - I know that I was shocked at first. Often, changes that you think will make no difference, end up making a huge difference. Here are some example of things that you can test:

    • Page Layout
    • Headline Text
    • Color Scheme
    • Font Size
    • Page Length
    • Position of Of
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      Postage stamps are extensively used in the US. They are used on mails, envelopes and packages and help post offices ascertain where they are to be delivered. Stamps are made in the U.S. every day but the manufacturers of some stamps have been prevented from doing so. This is the reason that the stamps manufactured by such companies have become rare.
      visitors and 2 of them buy your product, that is a conversion ratio of 2%. Typical conversion ratios vary by industry and type of conversion, but in many cases, conversion rates over 1% are considered very good. Conversion optimization seeks to maximize the conversion ratio.

      How to implement Conversion Optimization

      You can optimize the conversion of your web site by testing. By making small adjustments to your web site, it can have a significant impact on the conversion ratio. Most people are stunned by the impact of minor changes - I know that I was shocked at first. Often, changes that you think will make no difference, end up making a huge difference. Here are some example of things that you can test:

      • Page Layout
      • Headline Text
      • Color Scheme
      • Font Size
      • Page Length
      • Position of Of
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        Setting consulting fees and hourly rates for a new consultant can be a challenging process. If you set the hourly rate too high, you won't get business, set the hourly rate to low and you'll not make money.There are several factors that determine the correct hourly rate for flat consulting fee. The most important is quite simply, how much do you nee
        your web site, it can have a significant impact on the conversion ratio. Most people are stunned by the impact of minor changes - I know that I was shocked at first. Often, changes that you think will make no difference, end up making a huge difference. Here are some example of things that you can test:
        • Page Layout
        • Headline Text
        • Color Scheme
        • Font Size
        • Page Length
        • Position of Offer
        • Navigation Path
        • Menus

        Conversion Tracking

        When doing conversion optimization tests, it important to implement conversion tracking to measure the success of those tests. When doing a test, you should modify only a single factor of your site, and then compare the conversion ratio between the two. If your site converts better with the change, keep the change, othewise try another test. If the site does convert better, you should continue testing other factors, tracking the conversion rates each time. Conversion optimization is a continual process of refinement.