those are enough reasons. More than enough. Many other possible additions would simply be sub-sets of those main headings.

Here’s an example of a typical pop-up experience:

Having just arrived at a website you start to read the copy – BANG – it’s pop-up time! You are now

Pop-ups – you hate them right? Not only that, but everybody you know hates them too – right? So they don’t work very well and you certainly shouldn’t use them on your website – right? Wrong (ish).

Pop-ups work wonderfully well if they’re used in the correct manner to advertise the correct product or service. Before you dismiss them out of hand, it’s worth taking a few moments to consider why they are so universally despised. Maybe then you might find an effective way to use them to promote your services.

So why, exactly, do you and the rest of the planet dislike pop-ups so much? Probably you haven’t thought about it much until now – but have a look at the list below and see if any of these reasons ring true.

• They are intrusive.
• They stop you doing what you’re doing and interrupt your train of thought.
• They appear at inappropriate times.
• You feel like you’re being manipulated.
• They offer you nothing new.
• You don’t want to see them – you have a pop-up blocker set up but they still get through!

I could add to this list, but really, those are enough reasons. More than enough. Many other possible additions would simply be sub-sets of those main headings.

Here’s an example of a typical pop-up experience:

Having just arrived at a website you start to read the copy – BANG – it’s pop-up time! You are now

he correct product or service. Before you dismiss them out of hand, it’s worth taking a few moments to consider why they are so universally despised. Maybe then you might find an effective way to use them to promote your services.

So why, exactly, do you and the rest of the planet dislike pop-ups so much? Probably you haven’t thought about it much until now – but have a look at the list below and see if any of these reasons ring true.

• They are intrusive.
• They stop you doing what you’re doing and interrupt your train of thought.
• They appear at inappropriate times.
• You feel like you’re being manipulated.
• They offer you nothing new.
• You don’t want to see them – you have a pop-up blocker set up but they still get through!

I could add to this list, but really, those are enough reasons. More than enough. Many other possible additions would simply be sub-sets of those main headings.

Here’s an example of a typical pop-up experience:

Having just arrived at a website you start to read the copy – BANG – it’s pop-up time! You are now

et dislike pop-ups so much? Probably you haven’t thought about it much until now – but have a look at the list below and see if any of these reasons ring true.

• They are intrusive.
• They stop you doing what you’re doing and interrupt your train of thought.
• They appear at inappropriate times.
• You feel like you’re being manipulated.
• They offer you nothing new.
• You don’t want to see them – you have a pop-up blocker set up but they still get through!

I could add to this list, but really, those are enough reasons. More than enough. Many other possible additions would simply be sub-sets of those main headings.

Here’s an example of a typical pop-up experience:

Having just arrived at a website you start to read the copy – BANG – it’s pop-up time! You are now

They appear at inappropriate times.

You feel like you’re being manipulated.

They offer you nothing new.

You don’t want to see them – you have a pop-up blocker set up but they still get through!

I could add to this list, but really, those are enough reasons. More than enough. Many other possible additions would simply be sub-sets of those main headings.

Here’s an example of a typical pop-up experience:

Having just arrived at a website you start to read the copy – BANG – it’s pop-up time! You are now

those are enough reasons. More than enough. Many other possible additions would simply be sub-sets of those main headings.

Here’s an example of a typical pop-up experience:

Having just arrived at a website you start to read the copy – BANG – it’s pop-up time! You are now looking at a pop-up which is covering somewhere between a third and a half of the page (some of them are even bigger). You can’t see very much of the original text – however well written it is.

The pop-up contains information which is (and you’re working from memory here) pretty much the same as the main page but points out that the price of whatever it is will rise at midnight tonight. There are millions of people surfing the web, so it makes sense that somewhere or other there is someone stupid enough to believe this.

However, since you have seen this same ploy – and possibly this same ploy associated with the very same product – so many times before, you realise you’re being manipulated.

Before you can go back to reading the main site - and let’s not forget you made a conscious decision to visit it and view the copy on it - you have to close down the pop-up.

You have been interrupted, you have learned nothing new and your intelligence has been insulted. I bet you’re in just the right mood to buy something now.

Does that sum up your impression of pop-ups? It’s probably a fairly accurate rep