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Digg it UP - Using Keyword Phrases in Linking Text
Today, I was on the phone, pitching a new book to hard-to-reach editors.An assistant came to the line at one place, and very pleasantly asked me if she could take a message.Almost without exception, assistants such as this person, in the publishing world, are first-rate communicators, so you can rely on them to accurately capture your message and convey it.But I don’t leave my messages with them, as a general rule—especially if I’m promoting a new title.Here are five, rock-solid reasons for asking the assistant to put your call into the buyer’s voice mail:(1) What you say is
Introducing variety into linking text is also a good tactic. Good writing in English uses a variety of different ways to say the same thing and keep the reader interested.
Likewise in linking text, use variety. This keeps readers interested and also provides additional information for search engines.
External linking text
This is the linking text that sits on external sites and links to your website. You may think that you're at the mercy of other webmasters in how they link to your site, but there are many situations where you can control the exte
Promotional gifts are all time favorites. Shoppers across the world have always been enthusiastic about these promotional gifts offered by online shops, restaurants, hotels, tour and travel companies, groceries, etc, to feel that childishly crazy sense of satisfaction of getting something free of cost. Shops, restaurants, hotels, on the other hand, have very effectively met this unique need by keenly devising enticing marketing strategies so that the shoppers are never denied of this happiness.In the past, promotional gifts and advertising items used to be distributed in the shops. The problem with this
On the home page of Linking Matters, I refer people to the latest edition of this newsletter. I could use the linking text, Latest Newsletter: the text is meaningful, clear and wouldn't need to change every time I published a new issue.
However, I'd be missing out on some important opportunities. Using the actual title of the newsletter - Keyword Phrases in Linking Text is a much better option.
There are two reasons:
* Keyword rich text is more attractive to humans. A casual reader may see 'Latest Newsletter' and say so what? By using the title 'Keyword Phrases in Linking Text' I've told the visitor what the article is about and offered two hooks that they might be interested in - 'keyword phrases' and 'linking text'. As a result the click through rate will be higher.
* The text that links to a particular page gives Google and other search engines clues as to what the page is about. 'Latest Newsletter' provides little information while the actual title of the newsletter contains at least two important keyword phrases.
In highly competitive situations the extra 'points' that Google gives can mean the difference from appearing on the first page of results and appearing nowhere.
Therefore to embark on an effective link building campaign you must be aware of your important keyword phrases and incorporate them into your titles and linking text. You also need to influence the words external webmasters use to link to you.
Title text
Including keywords in title text is attractive to human visitors as well as being a fundamental search engine marketing tactic. Your title also has the opportunity to influence the words that an external webmaster may use when linking to your site.
If your title is meaningful and useful, another webmaster is likely copy it, or at least edit it rather than go to the trouble of creating their own linking text.
Linking text
There are two types of linking text to consider - internal and external. As far as Google is concerned, internal and external linking text are both important.
The internal linking text that you use is completely within your control so you have opportunities to use keyword rich linking text. Yet many people overlook this and use lazy phrases such as 'home', 'click here' and 'read more'. Avoid these phrases and use keyword rich linking text instead.
Introducing variety into linking text is also a good tactic. Good writing in English uses a variety of different ways to say the same thing and keep the reader interested.
Likewise in linking text, use variety. This keeps readers interested and also provides additional information for search engines.
External linking text
This is the linking text that sits on external sites and links to your website. You may think that you're at the mercy of other webmasters in how they link to your site, but there are many situations where you can control the exter
If you're spending money on a direct mail / postcard marketing campaign, but you're not spending time developing headlines -- you're wasting time and money.Why is the headline so important to a direct mail marketing postcard? We'll get to that in a moment. First, let's demystify the headline by breaking it down to its purest form.A headline is a line of text at the head of a document, hence the name. I don't tell you this to insult your intelligence. I tell you this to open your mind to what all a headline might accomplish.When you use the word "headline," most people think of newspapers (
There are two reasons:
* Keyword rich text is more attractive to humans. A casual reader may see 'Latest Newsletter' and say so what? By using the title 'Keyword Phrases in Linking Text' I've told the visitor what the article is about and offered two hooks that they might be interested in - 'keyword phrases' and 'linking text'. As a result the click through rate will be higher.
* The text that links to a particular page gives Google and other search engines clues as to what the page is about. 'Latest Newsletter' provides little information while the actual title of the newsletter contains at least two important keyword phrases.
In highly competitive situations the extra 'points' that Google gives can mean the difference from appearing on the first page of results and appearing nowhere.
Therefore to embark on an effective link building campaign you must be aware of your important keyword phrases and incorporate them into your titles and linking text. You also need to influence the words external webmasters use to link to you.
Title text
Including keywords in title text is attractive to human visitors as well as being a fundamental search engine marketing tactic. Your title also has the opportunity to influence the words that an external webmaster may use when linking to your site.
If your title is meaningful and useful, another webmaster is likely copy it, or at least edit it rather than go to the trouble of creating their own linking text.
Linking text
There are two types of linking text to consider - internal and external. As far as Google is concerned, internal and external linking text are both important.
The internal linking text that you use is completely within your control so you have opportunities to use keyword rich linking text. Yet many people overlook this and use lazy phrases such as 'home', 'click here' and 'read more'. Avoid these phrases and use keyword rich linking text instead.
Introducing variety into linking text is also a good tactic. Good writing in English uses a variety of different ways to say the same thing and keep the reader interested.
Likewise in linking text, use variety. This keeps readers interested and also provides additional information for search engines.
External linking text
This is the linking text that sits on external sites and links to your website. You may think that you're at the mercy of other webmasters in how they link to your site, but there are many situations where you can control the exte
The Internet has made available large amounts of information on various topics and the public is seeing more every day the value of this information. Criminal records are part of this information that individuals and business alike are searching for.Employees are a part of every business and are important to its success. Companies are needing more background and facts then ever before on new hires. The day of taking the written word on an employment application as fact is over. Employers must add criminal record searches to the list of items that must be checked.Companies in Ohio are making Ohio
In highly competitive situations the extra 'points' that Google gives can mean the difference from appearing on the first page of results and appearing nowhere.
Therefore to embark on an effective link building campaign you must be aware of your important keyword phrases and incorporate them into your titles and linking text. You also need to influence the words external webmasters use to link to you.
Title text
Including keywords in title text is attractive to human visitors as well as being a fundamental search engine marketing tactic. Your title also has the opportunity to influence the words that an external webmaster may use when linking to your site.
If your title is meaningful and useful, another webmaster is likely copy it, or at least edit it rather than go to the trouble of creating their own linking text.
Linking text
There are two types of linking text to consider - internal and external. As far as Google is concerned, internal and external linking text are both important.
The internal linking text that you use is completely within your control so you have opportunities to use keyword rich linking text. Yet many people overlook this and use lazy phrases such as 'home', 'click here' and 'read more'. Avoid these phrases and use keyword rich linking text instead.
Introducing variety into linking text is also a good tactic. Good writing in English uses a variety of different ways to say the same thing and keep the reader interested.
Likewise in linking text, use variety. This keeps readers interested and also provides additional information for search engines.
External linking text
This is the linking text that sits on external sites and links to your website. You may think that you're at the mercy of other webmasters in how they link to your site, but there are many situations where you can control the exte
The Webster dictionary describes a manager as ‘someone who handles or directs with a degree of skill’. But this definition is not rigid as are the responsibilities. Alternatively, you can think of a manager as someone who controls resources and expenditures. A manager has 4 basic roles to play in such areas as planning, organizing, directing or leading and supervising. Is this all that it takes to become a manager? Unfortunately not; you have to be answerable for failures while credit may not be given to you for successes (unless you are the owner). To understand how to prepare for management responsibilities,
If your title is meaningful and useful, another webmaster is likely copy it, or at least edit it rather than go to the trouble of creating their own linking text.
Linking text
There are two types of linking text to consider - internal and external. As far as Google is concerned, internal and external linking text are both important.
The internal linking text that you use is completely within your control so you have opportunities to use keyword rich linking text. Yet many people overlook this and use lazy phrases such as 'home', 'click here' and 'read more'. Avoid these phrases and use keyword rich linking text instead.
Introducing variety into linking text is also a good tactic. Good writing in English uses a variety of different ways to say the same thing and keep the reader interested.
Likewise in linking text, use variety. This keeps readers interested and also provides additional information for search engines.
External linking text
This is the linking text that sits on external sites and links to your website. You may think that you're at the mercy of other webmasters in how they link to your site, but there are many situations where you can control the exte
What is Messaging On Hold? Message On Hold is a customized recording that callers will hear when they are placed on hold. Now one might think that that is just another fancy way to keep your callers entertained. But truth is, Messaging On Hold is far more than just helping callers kill time while they are on hold. Messaging On Hold is actually a highly effective marketing tool. It is basically an infomercial about your business. Yes, it will keep your callers entertained avoiding that they hang up. But most importantly, it will help to sell the products and/or services that your business has to offer. Studies
Introducing variety into linking text is also a good tactic. Good writing in English uses a variety of different ways to say the same thing and keep the reader interested.
Likewise in linking text, use variety. This keeps readers interested and also provides additional information for search engines.
External linking text
This is the linking text that sits on external sites and links to your website. You may think that you're at the mercy of other webmasters in how they link to your site, but there are many situations where you can control the external text that links to you.
These include:
* Reciprocal links where you can ask for specific linking text to be used.
* Directory listings where you have editorial control and can specify the exact linking text that points to your site.
* Listing on subsidiary and partner sites.
* In bylines to articles that you publish. Many sites will allow you to specify not only the linking text but the text that surrounds the link.
* Links that you buy will always allow you to specify linking text and will nearly always allow you extra descriptive text.
After that you do depend on how individual webmasters decide to link to your site. The best way to influence this is to write good titles and linking text in the first place. Then all the webmaster has to do is to cut and paste.
Even if the webmaster decides to write his own text, what you have written will influence how he does that and at least some of your keyword phrases are likely to be included.
Finding Keyword Phrases
To help determine your most effective keyword phrases, use the excellent Wordtracker service at http://www.wordtracker.com or use an expert such as Dan Thies at http://www.seoresearchlabs.com to do the job for you - his keyword reports are terrific value at $99 and highly recommended.
Initially, this may seem like a lot of work but the benefits can be tremendous. If you plan methodically and practice, using keyword phrases in your linking text will become second nature - and a highly effective way of engaging your website visitors and boosting your search engine results.
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