Digg it UP - Internet and Businesses Online

List Building for Quantified Customer Development
Are you tired of watching other Online Entrepreneurs make the money, while you sit on the sidelines buying their “stuff”?Create a Squeeze Page, Develop some Products, and Market to your own list!Ah, you don’t have a list?There’s the big issue!Let’s begin building your list with a profoundly simple project.Seven Simple Steps To Developing Your Own List (Almost FREE) 1. Sign up with an ezine publisher - I use ezezine.com because it can be free for a while until your list becomes profitable. Be sure you use one with s

2001. I also issued resale rights on the first version of the eBook (again in 2001) but quickly stopped selling the rights as I was spending too much time policing those that chose to sell it in breach of the resale rights conditions.

Anyway, my Google search revealed over 2,000 search results for the above term! Now, whilst some of these results related to my own websites and those of my affiliates, a massive number were in respect of sites that were selling the 'resale rights' version of the eBook or that were acting as an affiliate for someone else that had the resale rights.

Considering that I had only issued resale rights in limited nu

Managers: Get Real, Please!
Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it!Especially unfortunate when your PR budget could be doing something really positive about the behaviors of those outside audiences that most affect your business, non-profit or association.And also when it could be delivering external stakeholder behavior change – the kind that leads directly to achieving your managerial objectives.And, finally, when you could be persuading those important

If you have spent any time at all studying Internet marketing, then you are bound to have come across the term 'viral marketing'. In fact, it is one of the first things that most people learn about when starting their Internet journey and very often it is a subject that is quickly forgotten or discarded as being an unrealistic way of generating traffic. However, I did something this week which made me look at viral marketing in a new light and proved to me that it is incredibly effective.

For those that don't know, viral marketing is used to generate traffic and it works by getting other people to spread the word about your website. Because of the fact that you are using other people, your 'message' can spread across the Internet very quickly - just like a virus, hence the name.

One of the most common ways of using viral marketing is by writing an eBook that contains links back to your website and allowing other people to give the eBook away or resell it to their own customers. If you manage this process correctly, you can end up with hundreds or even thousands of people distributing your eBook. Because of the fact that every eBook has a note of your website link in it, a fair proportion of the ultimate readers can be expected to click through to your site (and hopefully a few of these will buy something from you).

Of course, viral marketing doesn't have to be based around an eBook - another way of using this technique is to create a site that is very unique or amusing. The sort of site that you look at and 'just have to tell your friends about'. These sites can generate huge levels of traffic in a very short space of time as each person emails their friends to pass on the website URL.

Now, the reason that I say that people often give up on viral marketing as being unrealistic is because it can seem like an incredible task to write or design something that is going to have mass appeal AND then get the word out to enough people and persuade them to start passing your eBook/link/whatever on to even more people. Also, viral marketing doesn't always happen quickly - it can take several months or even longer for the traffic to start flowing at a reasonable level. To be honest, I am pretty much an 'I want it now' kinda guy and for this reason, I haven't really relied on viral marketing that much for my own businesses (or so I thought!)

So what happened this week?

Well, nothing super-exciting really - I simply did a search on Google for the following term: 'UK-Trader's UK Wholesale Guide'. As many of you will know, this was the first eBook I ever published back in 2001. I also issued resale rights on the first version of the eBook (again in 2001) but quickly stopped selling the rights as I was spending too much time policing those that chose to sell it in breach of the resale rights conditions.

Considering that I had only issued resale rights in limited num

Consumer Goods Firms Benefit From Business Performance Management
Many consumer good (CG) firms are currently playing on a very rocky rugby field. With multiple business lines, diverse product families, a dizzying number of brands and highly decentralized operations, the planning and financial reporting process can easily become fragmented. It’s not surprising then that each business unit, whether it be marketing, manufacturing, finance or purchasing, simply tries to keep a handle on its respective area. But, short-term vision and developing a comprehensive game strategy are very different goals.Unifying Applications for Greater

he fact that you are using other people, your 'message' can spread across the Internet very quickly - just like a virus, hence the name.

So what happened this week?

Considering that I had only issued resale rights in limited nu

Defusing Customer Disputes: 7 Strategies to Centered Communication
Defusing difficult or angry customers calmly and assertively benefits the company, the customer, and the service representative. Managing any difficult situation requires clear communication and intention. You improve with practice. And the rewards – both in terms of personal and bottom line profit are great. The key lies in your ability to manage yourself so that you can manage and support the customer. Take charge of you. Remember to breathe, smile, and connect with your higher motives. You cannot change the customer's reactions, but you can manage

ill buy something from you).

So what happened this week?

Considering that I had only issued resale rights in limited nu

Managing Your Internet Business for Success
There are people who insist that they work because they love what they do, and that may be true. But, stop paying them and how long will they continue loving it? Call me cynical, but I just do not buy it.I know I started my internet businesses with the aim of making a decent income (okay I wanted to make a killing, okay? Fine!) The only problem is, sometimes to make a killing you end up killing others financially and, depending on how far in debt they are, it could even turn out to be a literal killing. A kind of "passive murder" if you will.I will tell you st

ple and persuade them to start passing your eBook/link/whatever on to even more people. Also, viral marketing doesn't always happen quickly - it can take several months or even longer for the traffic to start flowing at a reasonable level. To be honest, I am pretty much an 'I want it now' kinda guy and for this reason, I haven't really relied on viral marketing that much for my own businesses (or so I thought!)

So what happened this week?

Considering that I had only issued resale rights in limited nu

Grief - Hidden Source of Stress in Every Workplace
One day I was writing up some finding from a research project that my partner and I were doing on the effects of ungrieved grief. The material had to do with grief about losses we as people feel deeply but are ashamed to admit. Some people, for example, grieve when a pet bird or goldfish dies. They are afraid to let anyone know because surely, to grieve for a bird is silly, isn't it?As I was working I noticed the paper was wet. Surprised, I thought where could the moisture be coming from? That's when I noticed it was from the tears running down my cheeks! I was think

Considering that I had only issued resale rights in limited numbers, during a period of just a few months and over three years ago, I found the number of search results quite incredible. Just imagine what sort of numbers I could have generated if I hadn't stopped selling the resale rights and had allowed my viral marketing to continue.

Even if each of the above references/links generates only one visitor to my websites each month, that is still over 2000 free visitors every single month. In addition, not only do these visitors not cost me anything but I don't have to do anything to get them :-)

I was so surprised at the above results that I am planning on releasing resale rights to the latest version of my wholesale guide in the near future and if you have a product to which you can apply a viral marketing technique, I strongly recommend that you give it a try. What have you got to lose? More importantly, what have you got to gain?

One other thing to bear in mind is that once the word is out 'virally', it is quite literally impossible to stop the traffic that your marketing virus will create. So to sum it up, if you get it right and create the perfect viral marketing campaign, you will end up with FREE traffic every month that you don't need to DO ANYTHING to receive and that would be IMPOSSIBLE to stop, even if you wanted to! Sounds great to me :-)

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You see him from across the room. You know him, but you can’t remember how you know him. Now you have a problem: you want to break the ice but your uncertainty is holding you back. Uh oh, he’s heading in your direction. What do you do?!

I went shopping for clothes today. How hard would it be for me to spend maybe $1,000? As it turned out, it was very hard. Let me recount what happened.

In an earlier article I asked whether selling is more of a skill or a discipline. My take on it: It comes down to about 80% discipline, and 20% skill. Some people took umbrage with my view, probably because they want to glorify this fine occupation of ours, making it seem difficult, and therefore somehow more professional. But the real difficulty is summoning the discipline to do what has already been proven, in millions upon millions of transactions, over many decades, to get buyers to buy.

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