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  • Digg it UP - Pay Per Click Search Engine Marketing (Part 4) - Relevancy in the Ad Copy

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    ertising costs for one product was less than 35$ a month and I saw sales upwards of $600 a month.

    You want to experiment with different ad copy with variations on your ad, but each variation still maintaining relevancy. See which one works and which one does not. The

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    Relevancy in your ad copy when you are using pay per click search engine advertising is extremely important because it can ultimately make or break your affiliate advertising campaign. If your ad copy does not have relevancy, you will see a low click-through rate and in turn, you may be hit with higher minimum bids for the keywords you have chosen.

    Relevancy in Ad Copy for Search Engine Marketing

    The easiest way to incorporate relevancy into your ad copy is to have the keyword in your ad a couple of times. Your best bet is to set up multiple campaigns each with one or two keywords at most. I like to set up my campaigns with only one keyword in each. This way the ad can be highly targeted for each keyword. With this technique, for some of my campaigns, I had a click-thru rate of over 30% on some days, with an average of 20%. I also noticed sales increase dramatically with this technique and my cost per click dropped significantly as well to the point that I was paying only 2 cents per click on some days for one of my affiliate products. With this technique, my advertising costs for one product was less than 35$ a month and I saw sales upwards of $600 a month.

    You want to experiment with different ad copy with variations on your ad, but each variation still maintaining relevancy. See which one works and which one does not. The o

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    n, you may be hit with higher minimum bids for the keywords you have chosen.

    Relevancy in Ad Copy for Search Engine Marketing

    The easiest way to incorporate relevancy into your ad copy is to have the keyword in your ad a couple of times. Your best bet is to set up multiple campaigns each with one or two keywords at most. I like to set up my campaigns with only one keyword in each. This way the ad can be highly targeted for each keyword. With this technique, for some of my campaigns, I had a click-thru rate of over 30% on some days, with an average of 20%. I also noticed sales increase dramatically with this technique and my cost per click dropped significantly as well to the point that I was paying only 2 cents per click on some days for one of my affiliate products. With this technique, my advertising costs for one product was less than 35$ a month and I saw sales upwards of $600 a month.

    You want to experiment with different ad copy with variations on your ad, but each variation still maintaining relevancy. See which one works and which one does not. The

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    o set up multiple campaigns each with one or two keywords at most. I like to set up my campaigns with only one keyword in each. This way the ad can be highly targeted for each keyword. With this technique, for some of my campaigns, I had a click-thru rate of over 30% on some days, with an average of 20%. I also noticed sales increase dramatically with this technique and my cost per click dropped significantly as well to the point that I was paying only 2 cents per click on some days for one of my affiliate products. With this technique, my advertising costs for one product was less than 35$ a month and I saw sales upwards of $600 a month.

    You want to experiment with different ad copy with variations on your ad, but each variation still maintaining relevancy. See which one works and which one does not. The

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    e days, with an average of 20%. I also noticed sales increase dramatically with this technique and my cost per click dropped significantly as well to the point that I was paying only 2 cents per click on some days for one of my affiliate products. With this technique, my advertising costs for one product was less than 35$ a month and I saw sales upwards of $600 a month.

    You want to experiment with different ad copy with variations on your ad, but each variation still maintaining relevancy. See which one works and which one does not. The

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    ertising costs for one product was less than 35$ a month and I saw sales upwards of $600 a month.

    You want to experiment with different ad copy with variations on your ad, but each variation still maintaining relevancy. See which one works and which one does not. The one with the highest click-thru rate should be the one you ultimately choose for your campaign. Additionally, you want to remember that the landing page also needs to be relevant to the keywords you have chosen

    Landing page relevancy will be discussed in part 5 of this pay per click search engine marketing series.

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