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Digg it UP - The Top 10 Ways to Follow-Up with Coaching Clients - Part 2
Environmental conservation has recently become the latest buzzword among major countries in the world. As governments of developed countries realize the importance and inevitability of working towards environmental conservation, major business houses are trying to comply with eco friendly operations. All leading companies around the globe have realized an importance for sustainable trade for their long-term survival.Most business has realized that suitable conservation of non-renewable energy resources was the ultimate way to attain lasting existe
For one follow-up, offer a free or discounted eBook or report at your Web site. When they visit, they will see all you have to offer. For another, offer your ezine. For another, offer a discount on your introductory coaching session. Always include a time limit for your offers.
10. Make your follow-up offer enticing.
The biggest mistake coaches and other small business people make is to just list the offer in the subject line. One creative pro sends me a notice of his upcoming talks and seminars. His subject line entitled, "Upcoming Seminars by Joe." Does that move you to open the email? Since less than 50% of your lists will open the email, put a big benefit in the
I recently returned from the idea incubator seminar hosted by Stu McLaren. This event is for anyone trying to improve their online business and delivers a multitude of on and offline business ideas from a panel of top-notch speakers.I had the pleasure of talking one-on-one with Stu at the event over lunch one day. I always get a lot of “ah-has” after speaking with Stu, but this particular meeting really opened up the flood gates.Stu was saying that the biggest question many of the students have is “How do I get started?” He felt this was a
The biggest mistake we make is not following up with our clients regularly. We not only lose the chance to offer other services and products, we lose the chance for satisfied clients' referrals.
Building your practice needs consistent bi-monthly follow-ups.
If you think this takes too much time, follow my lead and delegate some of it where you will spend only 6-8 hours a week. Remember, only marketing and promotion builds income and business, the rest are expenses.
Part one of this article is available at www.bookcoaching.com/freearticles/article-138.shtml.
Here's the ten ways to follow-up with coaching clients:
6. Follow-up in two steps.
In the first follow-up, give a free report using your sparkling signature file as a soft sales piece. In a week, follow this up with your offer. Refer to the report, and then make your one irresistible offer. If I sent a report on what web sites need before contacting a web master, I follow it up with the three-session "telecoaching" program on writing a web site with marketing pizzazz.
One personal coach offered an excerpt from her new book the first time, and followed up with a discount offer for the book.
7. Motivate yourself and your staff with a poster of each month's follow-up promotions.
It's great to see your progress in writing. Your promotions can be small or large. You know you're going to attract new clients because you put out messages that keep you in your audience's minds.
With the help of your assistant, in just one day, you can send out PR to local papers on a seminar, update email addresses, send an article to the top ten, finish an interview and send to no spam ezines, email your new content to your Web master, and send out new proposals for talks to different organizations.
When you notice these 10-20 actions you take each month, you'll also notice new clients coming.
8. Offer teleclasses to attract new and present clients.
A good first teleclass can be a question and answer call. Once you survey your groups and discover the top 8 questions they want answered, include this information in your teleclass sales letter. Two schools of thought on this--a free 1-hour or a small charge for the first. Without some risk such as $15-$20, you may only attract lookie loos.
Be sure to give clear information on the where, when and how to register. Offer 800 and Web site registration. Include a paragraph with benefits on your topic, your audience, and then add testimonials from satisfied attendees, as well as the list of sample questions you can answer. While topics are interesting, it's the benefits you write that attract people to the call.
9. Make only one offer per follow-up contact.
Each time you send out a free tip or report, place a "special offer" at the bottom of the email before your signature file. The common mistake is to offer too many choices. Make it easy for your contact to "buy."
For one follow-up, offer a free or discounted eBook or report at your Web site. When they visit, they will see all you have to offer. For another, offer your ezine. For another, offer a discount on your introductory coaching session. Always include a time limit for your offers.
10. Make your follow-up offer enticing.
The biggest mistake coaches and other small business people make is to just list the offer in the subject line. One creative pro sends me a notice of his upcoming talks and seminars. His subject line entitled, "Upcoming Seminars by Joe." Does that move you to open the email? Since less than 50% of your lists will open the email, put a big benefit in the
Choosing the proper sealer for the job at hand is essential. Choose the wrong one and your packaging operations will grind to a halt.What you're sealing and how many need to be done per day or per hour will be the determining factors in the sealer you eventually purchase.The basic types of sealers are single impulse, double impulse and constant heat.Single impulse units utilize a single piece of Ni-Chrome wire mounted either in the upper or lower jaw of the sealer to produce the desired seal. Single impulse units use either a round w
6. Follow-up in two steps.
In the first follow-up, give a free report using your sparkling signature file as a soft sales piece. In a week, follow this up with your offer. Refer to the report, and then make your one irresistible offer. If I sent a report on what web sites need before contacting a web master, I follow it up with the three-session "telecoaching" program on writing a web site with marketing pizzazz.
One personal coach offered an excerpt from her new book the first time, and followed up with a discount offer for the book.
7. Motivate yourself and your staff with a poster of each month's follow-up promotions.
It's great to see your progress in writing. Your promotions can be small or large. You know you're going to attract new clients because you put out messages that keep you in your audience's minds.
With the help of your assistant, in just one day, you can send out PR to local papers on a seminar, update email addresses, send an article to the top ten, finish an interview and send to no spam ezines, email your new content to your Web master, and send out new proposals for talks to different organizations.
When you notice these 10-20 actions you take each month, you'll also notice new clients coming.
8. Offer teleclasses to attract new and present clients.
A good first teleclass can be a question and answer call. Once you survey your groups and discover the top 8 questions they want answered, include this information in your teleclass sales letter. Two schools of thought on this--a free 1-hour or a small charge for the first. Without some risk such as $15-$20, you may only attract lookie loos.
Be sure to give clear information on the where, when and how to register. Offer 800 and Web site registration. Include a paragraph with benefits on your topic, your audience, and then add testimonials from satisfied attendees, as well as the list of sample questions you can answer. While topics are interesting, it's the benefits you write that attract people to the call.
9. Make only one offer per follow-up contact.
Each time you send out a free tip or report, place a "special offer" at the bottom of the email before your signature file. The common mistake is to offer too many choices. Make it easy for your contact to "buy."
For one follow-up, offer a free or discounted eBook or report at your Web site. When they visit, they will see all you have to offer. For another, offer your ezine. For another, offer a discount on your introductory coaching session. Always include a time limit for your offers.
10. Make your follow-up offer enticing.
The biggest mistake coaches and other small business people make is to just list the offer in the subject line. One creative pro sends me a notice of his upcoming talks and seminars. His subject line entitled, "Upcoming Seminars by Joe." Does that move you to open the email? Since less than 50% of your lists will open the email, put a big benefit in the
An important factor in making your time, efforts and expenses worthwhile at a trade show is proper selection and training of your booth staff. Here are some tips for being well prepared to work your next trade show.Choose a LeaderDuring the preparation and execution of a trade show engagement, there is usually a leader that emerges as heading up the overall show management. However, this is not always clear-cut in all organizations. Before you assign any staffing, determine who is leading the overall effort, and have that person posi
With the help of your assistant, in just one day, you can send out PR to local papers on a seminar, update email addresses, send an article to the top ten, finish an interview and send to no spam ezines, email your new content to your Web master, and send out new proposals for talks to different organizations.
When you notice these 10-20 actions you take each month, you'll also notice new clients coming.
8. Offer teleclasses to attract new and present clients.
A good first teleclass can be a question and answer call. Once you survey your groups and discover the top 8 questions they want answered, include this information in your teleclass sales letter. Two schools of thought on this--a free 1-hour or a small charge for the first. Without some risk such as $15-$20, you may only attract lookie loos.
Be sure to give clear information on the where, when and how to register. Offer 800 and Web site registration. Include a paragraph with benefits on your topic, your audience, and then add testimonials from satisfied attendees, as well as the list of sample questions you can answer. While topics are interesting, it's the benefits you write that attract people to the call.
9. Make only one offer per follow-up contact.
Each time you send out a free tip or report, place a "special offer" at the bottom of the email before your signature file. The common mistake is to offer too many choices. Make it easy for your contact to "buy."
For one follow-up, offer a free or discounted eBook or report at your Web site. When they visit, they will see all you have to offer. For another, offer your ezine. For another, offer a discount on your introductory coaching session. Always include a time limit for your offers.
10. Make your follow-up offer enticing.
The biggest mistake coaches and other small business people make is to just list the offer in the subject line. One creative pro sends me a notice of his upcoming talks and seminars. His subject line entitled, "Upcoming Seminars by Joe." Does that move you to open the email? Since less than 50% of your lists will open the email, put a big benefit in the
Carbide cutting tools are tools that have the end of the tool, or the tip, coated with carbide, and is used to make cuts through some of the toughest materials known. So, how did we arrive at the place where carbide was invented and the use became so widespread? Well, carbide was a derivative of hard metal. Until the turn of the century, and the onset of the industrial revolution, hard metal was the best the industry had to offer.Unfortunately, the best the industry had to offer wasn’t all that good. Scientists and metal workers had already devo
Be sure to give clear information on the where, when and how to register. Offer 800 and Web site registration. Include a paragraph with benefits on your topic, your audience, and then add testimonials from satisfied attendees, as well as the list of sample questions you can answer. While topics are interesting, it's the benefits you write that attract people to the call.
9. Make only one offer per follow-up contact.
Each time you send out a free tip or report, place a "special offer" at the bottom of the email before your signature file. The common mistake is to offer too many choices. Make it easy for your contact to "buy."
For one follow-up, offer a free or discounted eBook or report at your Web site. When they visit, they will see all you have to offer. For another, offer your ezine. For another, offer a discount on your introductory coaching session. Always include a time limit for your offers.
10. Make your follow-up offer enticing.
The biggest mistake coaches and other small business people make is to just list the offer in the subject line. One creative pro sends me a notice of his upcoming talks and seminars. His subject line entitled, "Upcoming Seminars by Joe." Does that move you to open the email? Since less than 50% of your lists will open the email, put a big benefit in the
If you are looking for titanium laser cutting machines, the Internet provides a directory of companies that offer this type of equipment.Laser cutting remains one of the fastest growing methods in the manufacturing equipment industry. It is being used by fabricators of metals instead of older equipment, such as turret punches.Laser cutting machines offer important advantages in precision, productivity, flexibility, material utilization, and part?s quality. It consists of major components like machine frame, beam delivery, drive system, and
For one follow-up, offer a free or discounted eBook or report at your Web site. When they visit, they will see all you have to offer. For another, offer your ezine. For another, offer a discount on your introductory coaching session. Always include a time limit for your offers.
10. Make your follow-up offer enticing.
The biggest mistake coaches and other small business people make is to just list the offer in the subject line. One creative pro sends me a notice of his upcoming talks and seminars. His subject line entitled, "Upcoming Seminars by Joe." Does that move you to open the email? Since less than 50% of your lists will open the email, put a big benefit in the subject line with your name near it. "Double your Clients in 5 Months" That perks up my interest, does it yours?
Follow-up means giving to your potential clients. When you give, many will give back. They will pass your freebie on to their associates and friends and even keep the information in a file.
Don't think you are bothering your contacts. If they don't want your news, they can opt-out. Thank you's and free gifts keep your name in front of your buyers. It tells them you appreciate them and let's them know what new things you can offer them. Follow-up is good business.
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