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Digg it UP - Google AdWords Clobbers Affiliate Sellers
If you are a sales person and problem solver you need to be schooled in the art of telling stories instead of telling people to buy what you are selling. People get rather tired of the same old lines and human like analogies and stories, it appears to be how our minds think these days.When story telling in order to help a client or potential customer see a point or understand a way of thinking related to what you are selling you need to know a few things first. One thing is make sure your story is not boring, as no one likes a
So What's The Solution?
There are three things that can be done to regain that exposure.
1. - Optimize the existing ad according to AdWords standards and hope you'll land the top ranking. That will be tough if you're competing against ten or twenty other affiliates who are all doing the same thing.
2. - Cre
Like all new innovations, technology in the work environment can either work for you or against you. What is good for the employer or is not always the same for the employee.Is Technology Working FOR You or AGAINST YouWhen cellphones became available it seemed that they would fill a need for instant communication - any time, any place - that would help people be more efficient and thus save time.Then email became a mainstream method of business communication. Marvelous - now telephones wouldn't ring off the hook,
However, a new AdWords regulation will put a crimp on those marketers who run ads using an affiliate URL as a landing page.
Google's reasoning is this.
For any keyword search, a good sized portion of AdWord results has, at least until now, consisted of affiliate ads promoting identical seller sites.
Here is an example.
Before the Holidays, this writer searched Google for the term "chocolate." Of the ten AdWords listings returned on the first page, three were affiliate ads promoting Dans.com, a chocolate maker in Vermont USA. Another ad on the same page belonged to Dan himself.
From Google's viewpoint, and mine as well, that was not a quality search result.
Fortunately, or unfortunately, depending on how you look at it, that won't be happening again. The new AdWords policy states that, for any keyword search, when two or more ads are found that feed to the same affiliate URL, only the ad with the highest popularity and ranking will be displayed.
At the same time, the new AdWord policy cuts a bit of slack, in that affiliate advertisers are no longer required to identify their affiliate status in their ad text. But overall, it has dealt a severe blow to thousands of affiliates, their market exposure, and their potential for income.
So What's The Solution?
There are three things that can be done to regain that exposure.
1. - Optimize the existing ad according to AdWords standards and hope you'll land the top ranking. That will be tough if you're competing against ten or twenty other affiliates who are all doing the same thing.
2. - Crea
What makes one tradeshow exhibit memorable and another so-so? What can exhibitors do to get attendees talking after the show? What can motivate visitors who may have had no previous intention of visiting your booth decide that they definitely have to stop by?Entertainment! According to tradeshow research, live presentations are the third most important reason why people remember the exhibit. Numbers one and two? Booth size and product interest. If you've got a limited exhibiting budget, hiring entertainment may be a cost-effect
Google's reasoning is this.
For any keyword search, a good sized portion of AdWord results has, at least until now, consisted of affiliate ads promoting identical seller sites.
Here is an example.
Before the Holidays, this writer searched Google for the term "chocolate." Of the ten AdWords listings returned on the first page, three were affiliate ads promoting Dans.com, a chocolate maker in Vermont USA. Another ad on the same page belonged to Dan himself.
From Google's viewpoint, and mine as well, that was not a quality search result.
Fortunately, or unfortunately, depending on how you look at it, that won't be happening again. The new AdWords policy states that, for any keyword search, when two or more ads are found that feed to the same affiliate URL, only the ad with the highest popularity and ranking will be displayed.
At the same time, the new AdWord policy cuts a bit of slack, in that affiliate advertisers are no longer required to identify their affiliate status in their ad text. But overall, it has dealt a severe blow to thousands of affiliates, their market exposure, and their potential for income.
So What's The Solution?
There are three things that can be done to regain that exposure.
1. - Optimize the existing ad according to AdWords standards and hope you'll land the top ranking. That will be tough if you're competing against ten or twenty other affiliates who are all doing the same thing.
2. - Cre
Sales pipelines are an important concept in business marketing. At any one point you will have different people in different phases of the buying process: your sales pipeline. How you market to these people varies. When you know who, and how many, you have in your sales pipelines you can plan your strategies effectively.Essentially there are two different categories of sales pipeline:Guaranteed Sales PipelineYour guaranteed sales pipeline tracks the guaranteed work you have lined up for the month. In this sal
From Google's viewpoint, and mine as well, that was not a quality search result.
Fortunately, or unfortunately, depending on how you look at it, that won't be happening again. The new AdWords policy states that, for any keyword search, when two or more ads are found that feed to the same affiliate URL, only the ad with the highest popularity and ranking will be displayed.
At the same time, the new AdWord policy cuts a bit of slack, in that affiliate advertisers are no longer required to identify their affiliate status in their ad text. But overall, it has dealt a severe blow to thousands of affiliates, their market exposure, and their potential for income.
So What's The Solution?
There are three things that can be done to regain that exposure.
1. - Optimize the existing ad according to AdWords standards and hope you'll land the top ranking. That will be tough if you're competing against ten or twenty other affiliates who are all doing the same thing.
2. - Cre
High-volume businesses can offset these costs in revenue, but for small or client-based businesses, a print advertisement can mean the difference between profit and loss--and not to your business's advantage.Radio or TV advertising is also a popular option for many businesses: for a few hundred dollars, you can buy advertising space in popular programs or between music playlists. Radio and TV advertising has the potential to reach an even wider audience than print advertising, and the increased technological possibilities--mus
At the same time, the new AdWord policy cuts a bit of slack, in that affiliate advertisers are no longer required to identify their affiliate status in their ad text. But overall, it has dealt a severe blow to thousands of affiliates, their market exposure, and their potential for income.
So What's The Solution?
There are three things that can be done to regain that exposure.
1. - Optimize the existing ad according to AdWords standards and hope you'll land the top ranking. That will be tough if you're competing against ten or twenty other affiliates who are all doing the same thing.
2. - Cre
The essence of quality marketing is the maximum possible communication your product's value to a potential customer. How to do that is the essence of this marketing book. To increase market share, you need to lower your prices or add value (or, advertise the heck out of your product, hoping for robot-like response).What needs to be defined here is the difference between the two forms of approach. If you haven't seen the movie "Crazy People," starring Dudley Moore, rent it today. It is mandatory viewing for any business person.
So What's The Solution?
There are three things that can be done to regain that exposure.
1. - Optimize the existing ad according to AdWords standards and hope you'll land the top ranking. That will be tough if you're competing against ten or twenty other affiliates who are all doing the same thing.
2. - Create a redirect page on your website that will feed to the seller's page, and use that unique URL as a landing page for the ad. The unique URL alone will successfully circumvent the new AdWords affiliate policy. Still, this may be regarded as somewhat sneaky or unethical.
3. - The best answer can be spelled out in just two words - Content Pages.
To clarify, a content page is just a simple webpage, hosted on your own website, that presents a short (500 words or less) report relating to the product itself or to the related niche.
And of course, your affiliate link will be embedded into that content, rather than being used as a direct link in your AdWords ad. Once again, the unique URL for your content page will effectively and legally get around the new affiliate policy.
Now, I'm a firm believer in content pages. They not only make your site more important to your visitors and to the search engines, they can (when well written and keyword relevant) help to pre-sell the product. An informative content page can often make the difference between a sale and a loss when there happens to be a weak salesletter on the seller's website.
Another advantage ... you can embed multiple [related] affiliate links into a single content page, giving your potential customers several buying options to shop from.
Where Can You Get Content Pages?
It isn't as tough as it might sound. Here are two ways to go about it.
1 - Write the content yourself. Stick to the topic and use relevant keywords/keyphrases to t
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