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    Marketing Real World VS Real Marketing Degree; Who Will Win the Market?
    So many folks go to business school and just fall in love with marketing and I cannot blame them, as I have had a blast marketing for my companies although most of what I learned I learned the hard way, a different sort of school; yes you guessed: The School of Hard Knocks. Ah, so you too have had some of those ruthless classes and hardcore hits and lessons? Well, we share a common bond it appears? It would have been nice to learn it the ea
    Unless you are sure, describe it as ‘unusual’ or ‘uncommon’, not rare.

    * It is antique? So many things described as antique are simply old, less than one hundred years to which the word antique really applies. So say ‘old’ or ‘vintage’, not ‘antique’, unless you’re sure of that 100 year rule.

    * Was the item designed for heavy use, such as pots and pans, coins and banknotes, and unlikely to survive the decades intact? Was the item

    The Hidden Job Market: Real or Imagined?
    The hidden job market has been touted as the place to go if you want to find the best jobs. It’s been said that this sector of the job market accounts for seventy-five percent of all the job openings out there. If that is true, then what we see in the classifieds and on the Internet job sites account for only twenty-five percent of all job openings. So the question becomes, is the hidden job market a myth or does it truly exist?Th
    When is a book not a book? When it’s autographed, for example, or in pristine condition despite being centuries old, and other factors that make it stand out from the crowd.

    These are a few of many reasons an item – not just books by the way - may be worth nothing and another virtually priceless:

    * Is it dated? Dated items are usually provenance proved, not subject to guesswork. But, consider: is it original or a reproduction or reprint? Be careful, if it’s dated, give the date, but don’t testify to age. For example, a book dated 1900 may indeed have been printed that year, and be 105 years old, or it could be a modern reprint. If you’re unsure you could say: ‘Dated 1900, in good condition’, but not ‘Dated 1900. A wonderful example at 105 years old’. Play it safe and on all your listings add: ‘All items described to the best of our knowledge and ability’. A satisfaction or money back guarantee also protects you against problems of innocently mis-describing items.

    * Is there a signature? Did this otherwise ordinary item have a famous owner to increase its value? Is the signature genuine? Or a forgery? Is the signature original or printed into the book? If the signature is original, is it the hand of the famous person or an agent charged with signing on their behalf?

    * Is it in good condition? Do you understand what ‘good condition’ means for this particular item? Many collectibles, such as books, postcards, stamps, have industry recognised grading standards to which you should also conform. For example, unused collectors’ stamps with hinge marks, are not mint, but can be described as unused or mounted, and other recognised descriptions.

    * Is it rare? Or is it something quite common but new to you? What does rare really mean? Unless you are sure, describe it as ‘unusual’ or ‘uncommon’, not rare.

    * It is antique? So many things described as antique are simply old, less than one hundred years to which the word antique really applies. So say ‘old’ or ‘vintage’, not ‘antique’, unless you’re sure of that 100 year rule.

    * Was the item designed for heavy use, such as pots and pans, coins and banknotes, and unlikely to survive the decades intact? Was the item

    Cost-Effective Communication For Small Businesses
    Communicating through blogging is very effective, especially for small organizations who cannot afford to spend much on updating their clients on every small event in the company. For the purpose of internal communication, a blog can function as a ‘change long’ for a website. It automatically updates the information list of a company and simplifies identification of the desired information by categorizing it under dates and time.Adva
    print? Be careful, if it’s dated, give the date, but don’t testify to age. For example, a book dated 1900 may indeed have been printed that year, and be 105 years old, or it could be a modern reprint. If you’re unsure you could say: ‘Dated 1900, in good condition’, but not ‘Dated 1900. A wonderful example at 105 years old’. Play it safe and on all your listings add: ‘All items described to the best of our knowledge and ability’. A satisfaction or money back guarantee also protects you against problems of innocently mis-describing items.

    * Is there a signature? Did this otherwise ordinary item have a famous owner to increase its value? Is the signature genuine? Or a forgery? Is the signature original or printed into the book? If the signature is original, is it the hand of the famous person or an agent charged with signing on their behalf?

    * Is it in good condition? Do you understand what ‘good condition’ means for this particular item? Many collectibles, such as books, postcards, stamps, have industry recognised grading standards to which you should also conform. For example, unused collectors’ stamps with hinge marks, are not mint, but can be described as unused or mounted, and other recognised descriptions.

    * Is it rare? Or is it something quite common but new to you? What does rare really mean? Unless you are sure, describe it as ‘unusual’ or ‘uncommon’, not rare.

    * It is antique? So many things described as antique are simply old, less than one hundred years to which the word antique really applies. So say ‘old’ or ‘vintage’, not ‘antique’, unless you’re sure of that 100 year rule.

    * Was the item designed for heavy use, such as pots and pans, coins and banknotes, and unlikely to survive the decades intact? Was the item

    Ready or Not -- Strategies for Dealing with the Challenges of Change!
    Unless you've had your head in the sand you realize that we are living in a changing world, a changing universe, a changing marketplace. Change is everywhere.You can't avoid change. You can't ignore change. You can't prevent change. You just have to live with it!And if you fight change you'll ultimately end up the loser.So how do you deal with change? And if you're a leader, perhaps the more important question is, "How
    n or money back guarantee also protects you against problems of innocently mis-describing items.

    * Is there a signature? Did this otherwise ordinary item have a famous owner to increase its value? Is the signature genuine? Or a forgery? Is the signature original or printed into the book? If the signature is original, is it the hand of the famous person or an agent charged with signing on their behalf?

    * Is it in good condition? Do you understand what ‘good condition’ means for this particular item? Many collectibles, such as books, postcards, stamps, have industry recognised grading standards to which you should also conform. For example, unused collectors’ stamps with hinge marks, are not mint, but can be described as unused or mounted, and other recognised descriptions.

    * Is it rare? Or is it something quite common but new to you? What does rare really mean? Unless you are sure, describe it as ‘unusual’ or ‘uncommon’, not rare.

    * It is antique? So many things described as antique are simply old, less than one hundred years to which the word antique really applies. So say ‘old’ or ‘vintage’, not ‘antique’, unless you’re sure of that 100 year rule.

    * Was the item designed for heavy use, such as pots and pans, coins and banknotes, and unlikely to survive the decades intact? Was the item

    Leading Change - Be Careful What You Push For
    "When two trains are approaching each other at a crossing, they shall both come to a full stop, and neither shall start up again until the other has gone." That is a quote from actual railway law some years ago. We all know with what authority these bureaucracies are built. You will not succeed doing it this way.If you're trying to lead change in an organization overflowing with bureaucracy you'd better get ready for some fights. In
    o you understand what ‘good condition’ means for this particular item? Many collectibles, such as books, postcards, stamps, have industry recognised grading standards to which you should also conform. For example, unused collectors’ stamps with hinge marks, are not mint, but can be described as unused or mounted, and other recognised descriptions.

    * Is it rare? Or is it something quite common but new to you? What does rare really mean? Unless you are sure, describe it as ‘unusual’ or ‘uncommon’, not rare.

    * It is antique? So many things described as antique are simply old, less than one hundred years to which the word antique really applies. So say ‘old’ or ‘vintage’, not ‘antique’, unless you’re sure of that 100 year rule.

    * Was the item designed for heavy use, such as pots and pans, coins and banknotes, and unlikely to survive the decades intact? Was the item

    What Is Lean Healthcare?
    Have you heard of Lean Healthcare? I am sure many of you have and that quite a few haven’t. The concept of lean healthcare has been adopted from manufacturers. The idea of lean manufacturing and lean service are most visibly displayed by Toyota Motor Corporation. Toyota has so refined and developed the techniques that organizations around the world are using their ideas to improve their own organization and are benchmarking aga
    Unless you are sure, describe it as ‘unusual’ or ‘uncommon’, not rare.

    * It is antique? So many things described as antique are simply old, less than one hundred years to which the word antique really applies. So say ‘old’ or ‘vintage’, not ‘antique’, unless you’re sure of that 100 year rule.

    * Was the item designed for heavy use, such as pots and pans, coins and banknotes, and unlikely to survive the decades intact? Was the item ephemeral, of limited shelf life, such as theatre tickets, newspapers, and typically used or given away in hours or days? If the item has survived decades, intact, it could be valuable, maybe very valuable.

    * Does the item have ‘double appeal’? Might it attract bids from two or more different eBay categories and consequently multiple bids, such as a book on a popular theme, but a collectible author, with a famous previous owner. A plate I bought at the auction of Dame Catherine Cookson’s effects presented four collecting themes: as a plate in its own right (very popular collecting area), famous owner (well-known novelist), Ringtons design (advertising), area of manufacture (Newcastle-on-Tyne). Oh yes, it was also blue and white, another major collecting interest.

    * Is the price too low for comfort? Is it a fake or reproduction? Broken? Even worse, stolen? Check items thoroughly, ask for proof of previous ownership, buy from reputable sellers only, avoid itinerant sellers at flea markets and boot sales unless they provide receipts and contact details. Most boot sale and flea market sellers are very genuine and a majority of organisers now provide written details of traders at the event. Stolen items belong to their original owner, not the innocent buyer.

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