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Digg it UP - The Secret Power of an eBay Auction Title
How To Woo Your Clients and Keep Them for Life To persuade buyers to click through to your auction description pageHow do you acquire new clients?o Face-to-face networkingo Referral onlyo Cold callingWhatever method you use to gain a new client the #1 thing you can never forget is to show them, all of them, how much you care.Let me share my dating analogy with you...When you're on a first date, you're on your best behavior (and being authentic the entire time).On your first date (aka: first meeting) you ask lots of que 3) To convey what the item is To decide on the keywords to use, you have to think like a buyer. What words would be used by a person interested in searching for an item like yours? At this stage, just list them. Don't put the words into a sentence yet. Spend as long as you like on this exercise. The more effective you are with this, the less likely you are to h 3 Keys to Being a Fearless Executive I get frequent emails from my newsletter readers wondering why their eBay auctions aren't working.In my work with business executives, I have come to the conclusion that most individuals in positions of influence got there accidentally. This may sound harsh to those of you in the business world reading this article, but the truth CAN be harsh, much like the medicine our mothers gave us as young children. There is a bright side, however, to this fact: Those of you who put in the effort can rise far above the average executive. Here are three tips to do that, You might have the most brilliant auction description page with a fantastic set of pictures offering a superb item at an incredible price. But the page counter shows after seven days of your auction that it’s only been seen by 3 people. Has that happened to any of your auctions? If it has, I always start at the same point. The auction title. In 99% of cases, the reason for low viewing figures is that your auction title isn't smart enough. Here are a few facts. At the end of this small list you’ll understand the secret power of eBay auction titles: a) 79 million times each day buyers use eBay's search box to locate items in which they are interested. b) eBay's standard search system takes the search words keyed in, and compares them with the titles in its database of 10 million auctions. (Note it doesn’t compare them with sub-titles, or auction descriptions) c) If an auction title doesn't contain the words keyed into the search box, the auction won’t get returned in the search results list. And that’s another of the 79 million searches you’ve missed out on! d) If an auction isn't returned in a search list, it can’t be clicked on to have the auction description viewed. So, the whole of eBay's default search system relies on matching keywords with auction titles. And that’s the secret power of auction titles. If your title contains words which buyers are searching upon, your auction will be returned time and again in search return lists. Let’s say you want to create a new auction. Remember, your auction title has three functions: 1) To contain keywords. (Number one on this list for the reason you now know!) 2) To persuade buyers to click through to your auction description page 3) To convey what the item is To decide on the keywords to use, you have to think like a buyer. What words would be used by a person interested in searching for an item like yours? At this stage, just list them. Don't put the words into a sentence yet. Spend as long as you like on this exercise. The more effective you are with this, the less likely you are to ha Secret Shopping Facts le.Following the rapid growth of the Secret Shopping industry, recent years have seen myths about this job circulating on the internet, local papers and other forms of mass media. If you are a Secret Shopper aspirant, it is imperative that you learn to differentiate between the facts and fiction associated with this industry.Many people, inspired by Ads on the Internet and other sources, are of the impression that Secret Shopping can lead to the road to ric In 99% of cases, the reason for low viewing figures is that your auction title isn't smart enough. Here are a few facts. At the end of this small list you’ll understand the secret power of eBay auction titles: a) 79 million times each day buyers use eBay's search box to locate items in which they are interested. b) eBay's standard search system takes the search words keyed in, and compares them with the titles in its database of 10 million auctions. (Note it doesn’t compare them with sub-titles, or auction descriptions) c) If an auction title doesn't contain the words keyed into the search box, the auction won’t get returned in the search results list. And that’s another of the 79 million searches you’ve missed out on! d) If an auction isn't returned in a search list, it can’t be clicked on to have the auction description viewed. So, the whole of eBay's default search system relies on matching keywords with auction titles. And that’s the secret power of auction titles. If your title contains words which buyers are searching upon, your auction will be returned time and again in search return lists. Let’s say you want to create a new auction. Remember, your auction title has three functions: 1) To contain keywords. (Number one on this list for the reason you now know!) 2) To persuade buyers to click through to your auction description page 3) To convey what the item is To decide on the keywords to use, you have to think like a buyer. What words would be used by a person interested in searching for an item like yours? At this stage, just list them. Don't put the words into a sentence yet. Spend as long as you like on this exercise. The more effective you are with this, the less likely you are to h One Of The Easiet Yet Most Often Overlooked Way To Aquire Lawn Care Customers tabase of 10 million auctions. (Note it doesn’t compare them with sub-titles, or auction descriptions)Suggestions on buying lawn care customer accounts.When you are trying to get your lawn care business to grow, there are many ways to gain new customers. A very simple yet often over looked method is to simply buy them from another lawn care operator. These ideas came from our free e-book Be A Lawn Care Business Rebel.Instead of trying all these different tactics to gain new customers, what if you simply bought them from another company? Eric of Le c) If an auction title doesn't contain the words keyed into the search box, the auction won’t get returned in the search results list. And that’s another of the 79 million searches you’ve missed out on! d) If an auction isn't returned in a search list, it can’t be clicked on to have the auction description viewed. So, the whole of eBay's default search system relies on matching keywords with auction titles. And that’s the secret power of auction titles. If your title contains words which buyers are searching upon, your auction will be returned time and again in search return lists. Let’s say you want to create a new auction. Remember, your auction title has three functions: 1) To contain keywords. (Number one on this list for the reason you now know!) 2) To persuade buyers to click through to your auction description page 3) To convey what the item is To decide on the keywords to use, you have to think like a buyer. What words would be used by a person interested in searching for an item like yours? At this stage, just list them. Don't put the words into a sentence yet. Spend as long as you like on this exercise. The more effective you are with this, the less likely you are to h How Funded Sponsoring Can Help Your MLM Business f eBay's default search system relies on matching keywords with auction titles. And that’s the secret power of auction titles. If your title contains words which buyers are searching upon, your auction will be returned time and again in search return lists.You’ve probably never heard of a funded sponsoring franchise. And the reason why isn't because it is a new concept. Funded sponsoring is used with great success by large corporations every day and has been for quite some time.The reason why you probably haven’t heard of a funded sponsoring franchise is because it works so well that it has been kept a closely guarded secret by those that have used it in the past. The best part is you don’t need to have Let’s say you want to create a new auction. Remember, your auction title has three functions: 1) To contain keywords. (Number one on this list for the reason you now know!) 2) To persuade buyers to click through to your auction description page 3) To convey what the item is To decide on the keywords to use, you have to think like a buyer. What words would be used by a person interested in searching for an item like yours? At this stage, just list them. Don't put the words into a sentence yet. Spend as long as you like on this exercise. The more effective you are with this, the less likely you are to h WIIFM - Making the 'What's in It for Me?' Question Work for You To persuade buyers to click through to your auction description pageIn the constantly changing world of Call Centers, asking agents to adapt to ever increasing demands, responsibilities and performance can be a challenge to even the most involved of managers. Being able to create buy in is always challenging, but if you can answer the WIIFM question you will be ahead of the game.While some people may think that the WIIFM question is selfish and self serving, I want to challenge that notion. Very few of us are willing t 3) To convey what the item is To decide on the keywords to use, you have to think like a buyer. What words would be used by a person interested in searching for an item like yours? At this stage, just list them. Don't put the words into a sentence yet. Spend as long as you like on this exercise. The more effective you are with this, the less likely you are to have one of those sleepy auctions that rarely gets a visitor. Having listed as many keywords as you can think of, you have to decide which are the strongest. Remember, you only have 55 precious characters for your auction title. Taking your best keywords, you now create your auction title. It's not an English exam, so it doesn't matter if it doesn't scan like a sentence. You can add a power word or two if you've space. By this I mean words like stunning, limited edition, unique, rare, new, one-off, exclusive, distinctive, dramatic etc. These are words which can influence buyers to click through to your auction description. They won’t be searched on by buyers, so use them sparingly. For the same reason, I don’t advocate the use of "clever" words like l@@k or w0w! Finally, do the words in your title convey what the item is? If so, that's it. You've created a powerful and compelling auction title. And your title will appear more often in search return lists. And, as you know, that’s the key! If you can get your auction to appear more often in search return lists, more buyers will view your auction description page. The more people that visit your auction description page, the more likely you are to make a sale at an acceptable price. Now you know the secret power, why not create a new title today for one of your auctions? If you do, believe me you’ll get your fair share of the 79 million eBay daily searchers.
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