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Digg it UP - How to Create the Best Title for Your eBay Auction
Are you just starting your new eBay business? Do you have questions about how eBay works and how to make money selling on eBay? Do you think other successful sellers are going to tell you all of the secrets that made them an eBay success? You are in for a big surprise if you think those experts and competitors are going to share their secrets of success.It is important to realize that just as in all other business ventures you will need to pay your dues as a part of starting your eBay business. You will need to learn how eBay works. You will need to find you market niche and the products that you will sell in that niche. You will need to learn the best practices associated with listing, pull, packing and shipping products. You will need to establish your record as a trustworthy seller. You will need to learn how to make money selling on eBay.There are many experienced sellers who are willing to help, experts who have training books and classes, and eBay even has its own resources available to help
I added NEW, as it is still one of the most persuasive marketing words you can use.
Named item
If you have a name to latch onto, this can bring plenty of keyword hits. For example, anyone interested in Hank Marvin and his musical instruments would find this auction through eBay's search.
Rare Hank Marvin autographed guitar STUNNING
Note the use of a couple of power words to encourage the viewer to click through to the auction page.
Additional tips on auction titles
1. Capital letters
Many people on eBay now create their full auction title in ca
It seems like whenever when we turn on the radio or television, we see or hear another story about the sad state of affairs for domestic auto manufacturers. Sales continue to slide and quality continues to lag behind Asian imports.Ford Motor Company has certainly seen its share of this kind of “bad news.” In fact, a recent American Customer Satisfaction Index study ranked Ford last in customer satisfaction amid a continued decrease in sales numbers despite having a majority of new or recently refreshed models. Ford has told the press and its dealers that the reason why perceived quality remains low and dealer and corporate margins continue to shrink is that there are simply too many dealerships.The rationale, if you can call it that, is that the dealers are not making enough money because there is too much competition between Ford dealers. Dealer profits are down 10% in 2006 alone. The shrinking pool of Ford buyers is being spread too thinly. If dealers are not making money then they cannot t
In these 55 characters you have include strong keywords to make sure you are returned in as many relevant searches as possible. Plus you want to persuade prospective bidders to click through to read your auction page.
In effect the title is the heading of your advertisement.
Fifty five characters isn't much when you consider what the title has to achieve.
1. Bidders will use eBay search to find auctions matching their requirements. As you may know, by default eBay's search facility only checks auction titles for the presence of the keywords input by the searcher.
So, the title has to contain keywords which bidders might use to locate auction items such as yours.
(Just in case you weren't aware, eBay's auction search takes no account of capitalization. So a search for madonna would return titles which included madonna and Madonna - and indeed mAdonna, if someone's finger had slipped when typing the title in.)
2. And, assuming as a result of the search your auction has been returned in the list along with many others, the title now has to persuade the searcher to click through onto YOUR auction description page - your sales pitch.
So, in your 55 character title what you're looking for is a mixture of:-
a) Keywords
b) Powerful influencing words
c) An outline of your item.
Well, that sounds easy, doesn't it?
One of the determining factors in assessing the weight to give to each of those three elements is the item itself.
Branded item with model ID In this instance the title is all about the specific item. Bidders who will be interested in this item will know the make and model they're after.
For example:
Aiwa HV-FX5850 6 Head Nicam Hi-Fi Stereo VCR
There is no need to expand on this title, unless to add the word NEW as appropriate.
Unbranded item with no obvious model ID The vast majority of auctions will be like this. There is no standard brand, model or reference number, so you need to describe the item yourself.
As an example, I was recently selling a tool set for use on mobile phones. This is the title I went with:
Torx Hex Mobile Cell Phone Tool Set - NEW
Mobile cell phones is a "hot topic". To work on a Nokia (the most popular make) mobile phone requires a torx screwdriver.
I added NEW, as it is still one of the most persuasive marketing words you can use.
Named item
If you have a name to latch onto, this can bring plenty of keyword hits. For example, anyone interested in Hank Marvin and his musical instruments would find this auction through eBay's search.
Rare Hank Marvin autographed guitar STUNNING
Note the use of a couple of power words to encourage the viewer to click through to the auction page.
Additional tips on auction titles
1. Capital letters
Many people on eBay now create their full auction title in cap
Those who make money on eBay know that product listing is important to success. That success is measured in the percentage of listed items that actually sell, as well as the final price that is received for items. In fact, quality product listing is really one of the most important keys to eBay success.If you decide that the time is right to add a product lister, whether full-time or part-time, then a word of caution to start. Be sure to check all of the local, state and federal laws and regulations regarding conducting a business from your home. Remember that there are specific rules and regulations regarding employees. Be sure to understand and adhere to all of them. Adding personnel can help you make money on eBay when it done correctly.Great candidates for product listing will have some very specific qualities. Those with Data Entry experience seem to do well. However, creating listings require other traits as well. Be sure to interview for the following:• Good memory – This helps in rec
So, the title has to contain keywords which bidders might use to locate auction items such as yours.
(Just in case you weren't aware, eBay's auction search takes no account of capitalization. So a search for madonna would return titles which included madonna and Madonna - and indeed mAdonna, if someone's finger had slipped when typing the title in.)
2. And, assuming as a result of the search your auction has been returned in the list along with many others, the title now has to persuade the searcher to click through onto YOUR auction description page - your sales pitch.
So, in your 55 character title what you're looking for is a mixture of:-
a) Keywords
b) Powerful influencing words
c) An outline of your item.
Well, that sounds easy, doesn't it?
One of the determining factors in assessing the weight to give to each of those three elements is the item itself.
Branded item with model ID In this instance the title is all about the specific item. Bidders who will be interested in this item will know the make and model they're after.
For example:
Aiwa HV-FX5850 6 Head Nicam Hi-Fi Stereo VCR
There is no need to expand on this title, unless to add the word NEW as appropriate.
Unbranded item with no obvious model ID The vast majority of auctions will be like this. There is no standard brand, model or reference number, so you need to describe the item yourself.
As an example, I was recently selling a tool set for use on mobile phones. This is the title I went with:
Torx Hex Mobile Cell Phone Tool Set - NEW
Mobile cell phones is a "hot topic". To work on a Nokia (the most popular make) mobile phone requires a torx screwdriver.
I added NEW, as it is still one of the most persuasive marketing words you can use.
Named item
If you have a name to latch onto, this can bring plenty of keyword hits. For example, anyone interested in Hank Marvin and his musical instruments would find this auction through eBay's search.
Rare Hank Marvin autographed guitar STUNNING
Note the use of a couple of power words to encourage the viewer to click through to the auction page.
Additional tips on auction titles
1. Capital letters
Many people on eBay now create their full auction title in ca
What do you do when public relations is too good? What happens when public relation goes beyond its mission and causes disruption in our society and civilization? What happens when public relations for something that would seem important goes wildly out of control and is spurred on by mass media hysteria and scares the ever living bejesus out of every citizen? We seem to have a problem with global warming and the way in which it is promoted to our masses.Global warming is being used is to scare people and it is causing problems. It is making people distrust industry and is calling for an abrupt change and disruption in the way our civilization works and how we do things. This is not to say that energy conservation and conserving fuel we use is not a good idea, obviously that is a good idea. This is not to say that we shouldn’t pollute less, obviously we should pollute less because it cleaned up the air that we breathe.But when global warming is used to scare citizens to vote for one particular
So, in your 55 character title what you're looking for is a mixture of:-
a) Keywords
b) Powerful influencing words
c) An outline of your item.
Well, that sounds easy, doesn't it?
One of the determining factors in assessing the weight to give to each of those three elements is the item itself.
Branded item with model ID In this instance the title is all about the specific item. Bidders who will be interested in this item will know the make and model they're after.
For example:
Aiwa HV-FX5850 6 Head Nicam Hi-Fi Stereo VCR
There is no need to expand on this title, unless to add the word NEW as appropriate.
Unbranded item with no obvious model ID The vast majority of auctions will be like this. There is no standard brand, model or reference number, so you need to describe the item yourself.
As an example, I was recently selling a tool set for use on mobile phones. This is the title I went with:
Torx Hex Mobile Cell Phone Tool Set - NEW
Mobile cell phones is a "hot topic". To work on a Nokia (the most popular make) mobile phone requires a torx screwdriver.
I added NEW, as it is still one of the most persuasive marketing words you can use.
Named item
If you have a name to latch onto, this can bring plenty of keyword hits. For example, anyone interested in Hank Marvin and his musical instruments would find this auction through eBay's search.
Rare Hank Marvin autographed guitar STUNNING
Note the use of a couple of power words to encourage the viewer to click through to the auction page.
Additional tips on auction titles
1. Capital letters
Many people on eBay now create their full auction title in ca
You are a marketing professional. If you were to answer few questions, will you be able to? Let me ask you. What is the birthday of your top ten buyers? What is the date of their wedding anniversary? How many children do they have and what are their birthdays. What do they like and what do they hate? Are they deeply religious? Which is their favorite restaurant? I can as k you few more questions like these, but I feel that you are getting what I am trying to say.In this race of getting orders, who will win? One who knows more about his/her buyer than others? One who knows how to relate to the buyer at a personal level and one whom the buyer will slowly begin treating like a family friend. For achieving that, you must know about your buyer and make use of that information to increase your good will. Let me tell you how you can do it with ecards very easily.Occasions when you can send ecards to buyers - Birthdays of your buyer, his/her spouse and the children is one day you should never miss. The wed
There is no need to expand on this title, unless to add the word NEW as appropriate.
Unbranded item with no obvious model ID The vast majority of auctions will be like this. There is no standard brand, model or reference number, so you need to describe the item yourself.
As an example, I was recently selling a tool set for use on mobile phones. This is the title I went with:
Torx Hex Mobile Cell Phone Tool Set - NEW
Mobile cell phones is a "hot topic". To work on a Nokia (the most popular make) mobile phone requires a torx screwdriver.
I added NEW, as it is still one of the most persuasive marketing words you can use.
Named item
If you have a name to latch onto, this can bring plenty of keyword hits. For example, anyone interested in Hank Marvin and his musical instruments would find this auction through eBay's search.
Rare Hank Marvin autographed guitar STUNNING
Note the use of a couple of power words to encourage the viewer to click through to the auction page.
Additional tips on auction titles
1. Capital letters
Many people on eBay now create their full auction title in ca
If you are in a sales situation, how do you deal with sales objections where your price is too high? Do you offer to lower the price or to give a discount on the regular price? All too often, it seems that the easiest way to clinch a deal is to drop our price.There is no doubt that discounting your price could provide you with a quick win and, even as a policy, terms like 10% off for cash payments can occasionally improve overall sales. However, without careful planning, discounting can severely impact on your business’ profitability.Apart from discounting, there are many ways to handle price objections. But for brevity of this article, we will look at discounting through the bean counter’s eyes – the finances.Your accountant will be quick to point out the obvious effect of discounting: a discount is a cost that comes directly off of bottom line profits. But there is another effect of discounting that is often overlooked. Have you considered, in your particular business, what extra eff
I added NEW, as it is still one of the most persuasive marketing words you can use.
Named item
If you have a name to latch onto, this can bring plenty of keyword hits. For example, anyone interested in Hank Marvin and his musical instruments would find this auction through eBay's search.
Rare Hank Marvin autographed guitar STUNNING
Note the use of a couple of power words to encourage the viewer to click through to the auction page.
Additional tips on auction titles
1. Capital letters
Many people on eBay now create their full auction title in capital letters. This advice is given in several of the established "how to sell on eBay" books. Capital letters do have one significant advantage over lower case - they're larger and therefore take up more line space. So, with all capitals, your auction title is more likely to run to two lines on search returns, giving your entry a bigger physical presence on the screen.
My own opinion is that a mix of capital letters and lower case is a slightly better option. Your auction title will take up more space than all lower case, but it allows you to give emphasis to selected words.
2. Use of underscore
If you use underscore between words, rather than spaces, this will make your title physically longer - and therefore look bigger than other peoples'. This is because eBay uses a PostScript font where the underscore character is longer than a space.
3. Power words to optionally use sparingly in titles
Be aware that searchers will not normally key in words such as those in the list below. But where a title is returned in a keyword search results list, and it contains one of these influencing words, you could get more click-throughs to your auction description page. Here are some of the words that can help in this respect:
Stunning
Limited edition
Unique
Rare
New
One-off
Exclusive
Distinctive
Dramatic
Striking
Vivid
Unusual
Handsome
Beautiful
Vibrant
Brilliant
Mint
Exquisite
Perfect
Quality
Use power words selectively and appropriately in your title, bearing in mind your item.
4. Unusual characters
Don't be tempted to use characters in words such as L@@K or save $$$$ or **** see here ****. First of all, it's usually a waste of your precious 55 characters limit and conveys nothing. Second, who searches on 4 $ signs or 4 asterisks? Also, in my mind it portrays the seller as someone slightly suspicious, perhaps unprofessional, who isn't confident enough to let their words do the talking. Finally, think now as a bidder, do you react positively to this kind of device or not? I know I don't.
5. Be creative
There are opportunities to think creatively about your item. For example, if you're selling a device which is a nasal hair trimmer, there's not much more you can put in the title is there? Well, whilst the item is primarily advertise
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