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Digg it UP - eBay Consignments: The Giant Opportunity Hiding on eBay (Part I)
Q: I'm so sick of you so-called business experts always saying the customer is always right. This is my business, not the customer's, so I'm the one who's always right. Sure, they can have an opinion, but in the end it's up to me to decide who's right and who's not. And if the customer doesn't like it they can take their business elsewhere. What do you say to that, Mr. Business Expert? -- Paul W.A: Ah, Paul, and I had such high hopes that we would be friends. Oh well, so much for that hope. The fact is, Paul, within the context of a normal business transaction, the customer is always right. If you can't accept that fact, you won't have customers for long.Sure, the customer might also be unreasonable, demanding, obnoxious, totally insane, and argumentative, but if you are willing to take their money in exchange for
Things go smoothly, and a week later the lot is sold. Renee is pleased with her earnings and extremely grateful to Anne. She asks Anne what she owes her for her hard work. Anne, good neighbor that she is, only accepts enough to cover her eBay expenses and tells Renee she can take her out to lunch some time.
An Opport
What makes one eBay auction sell better than another eBay auction?Several factors influence the bidding on particular auctions. Most people selling on eBay use features to sell their item. They describe and list what the item is instead of what the item does for the customer.In other words, they are trying to sell based on features instead of benefits. This is one of the first mistakes I made on eBay. I usually copied information from the box onto my description. This did nothing to make the bidder scroll to the bottom and place a bid. I had to learn to sell on eBay with a different approach-the benefit approach.Successful eBay selling occurs when benefits are listed in the auction description. Benefits tell the customer what's in it for them. What's so great about your auction compared to a similar auction? Wh
eBay Consignments are a Growing Opportunity for experienced eBay sellers and a boon to consumers who want to unload their "stuff"
Heres a common scenario:
Renee has a basement full of record albums from the 1940's that she inherited from her Uncle's estate. She has no interest in them, and would love to see what she could get for them on eBay. The trouble is, Renee is not only unfamiliar with how eBay works, but she's also a "technophobe". She breaks out in a rash every time she sees a computer or a digital camera. But Renee has heard something about eBay consignments.
So, Renee asks her neighbor Anne, the eBay whiz, to help her out. Anne does a quick check of recently closed eBay auctions to see what similar items have been selling for. She adjusts Renee's expectations with this information, and the next day Renee drops off her cartons full of records.
Ann takes a couple of digital photos, writes a general description for the lot, and launches the eBay auction. She invites prospective bidders to email her with any questions.
Things go smoothly, and a week later the lot is sold. Renee is pleased with her earnings and extremely grateful to Anne. She asks Anne what she owes her for her hard work. Anne, good neighbor that she is, only accepts enough to cover her eBay expenses and tells Renee she can take her out to lunch some time.
An Opport
I recently read an article published in the June, 2005 issue of Fast Co. magazine. Linda Tischler wrote an essay entitled “Death to the Cubicle!” In it, she says ‘Collaboration is great, but sometimes I’d kill for a door.’With the advent of open offices and shared arenas for team communication, the issue of privacy and focus in an employee’s workspace has become more than just privacy and focus. It’s now about job performance and productivity.The article goes on to quote Dr. Tom Davenport, professor of Management and Information at Babson College, who conducted a year long survey of a cross-section of professionals and found there were three factors that determined white collar performance:Management and organization Information technology Workplace designI would argue that all of these items are connec
Heres a common scenario:
Renee has a basement full of record albums from the 1940's that she inherited from her Uncle's estate. She has no interest in them, and would love to see what she could get for them on eBay. The trouble is, Renee is not only unfamiliar with how eBay works, but she's also a "technophobe". She breaks out in a rash every time she sees a computer or a digital camera. But Renee has heard something about eBay consignments.
So, Renee asks her neighbor Anne, the eBay whiz, to help her out. Anne does a quick check of recently closed eBay auctions to see what similar items have been selling for. She adjusts Renee's expectations with this information, and the next day Renee drops off her cartons full of records.
Ann takes a couple of digital photos, writes a general description for the lot, and launches the eBay auction. She invites prospective bidders to email her with any questions.
Things go smoothly, and a week later the lot is sold. Renee is pleased with her earnings and extremely grateful to Anne. She asks Anne what she owes her for her hard work. Anne, good neighbor that she is, only accepts enough to cover her eBay expenses and tells Renee she can take her out to lunch some time.
An Opport
I have TWO critically significant questions for you! The same TWO questions that were asked of Six Thousand, Six Hundred people (6,600).1. "Do you receive as much praise, approval, and appreciation on your job as you feel you deserve?"2. "Would you likely perform your job better if you received more praise, approval and appreciation?"The answers may amaze you as much as they have others. The answers appear at the end of this article."Your ego is your self. It is the most personal, most self-oriented part of your mind. Your ego is your underlying spiritual substance or soul and regulates your mental state and self-esteem. Your ego shapes and modifies your attitude toward yourself and toward other people. Your ego directs your response to every action of other people directed toward you. It is by far the most sensi
So, Renee asks her neighbor Anne, the eBay whiz, to help her out. Anne does a quick check of recently closed eBay auctions to see what similar items have been selling for. She adjusts Renee's expectations with this information, and the next day Renee drops off her cartons full of records.
Ann takes a couple of digital photos, writes a general description for the lot, and launches the eBay auction. She invites prospective bidders to email her with any questions.
Things go smoothly, and a week later the lot is sold. Renee is pleased with her earnings and extremely grateful to Anne. She asks Anne what she owes her for her hard work. Anne, good neighbor that she is, only accepts enough to cover her eBay expenses and tells Renee she can take her out to lunch some time.
An Opport
The challenge and cost of employee turnover is one of the most discussed, most frustrating and most misunderstood problems businesses face. CEO’s have identified employee retention as one of their key challenges in 2005. Yet organizations continue to struggle with this costly issue. The science of psychological assessments has recently advanced, allowing the development of much more predictive assessment tools.If you do not know what your employee turnover cost is, many experts agree that you can come surprisingly close to the cost of a single turnover incident by simply multiplying the annual salary for the position times 2.5 – that will cover productivity loss, recruiting and hiring cost, training cost, liability, unemployment and the other 101 hidden costs that we usually try not to think of when we lose an employee.Employe
Ann takes a couple of digital photos, writes a general description for the lot, and launches the eBay auction. She invites prospective bidders to email her with any questions.
Things go smoothly, and a week later the lot is sold. Renee is pleased with her earnings and extremely grateful to Anne. She asks Anne what she owes her for her hard work. Anne, good neighbor that she is, only accepts enough to cover her eBay expenses and tells Renee she can take her out to lunch some time.
An Opport
I was flipping through one of those junk mail advertising circulars that landed in my mailbox a couple days ago, and I noticed a colorful, full-page glossy advertisement on page two. This ad must have cost big bucks. Knowing what I know about advertising costs in my area, this must have been close to a $1,000 outlay (or more).Avoid Poor Positioning with IT MarketingBut, it was one of the worst ads for positioning that I've ever seen. To prevent you from making the same IT marketing mistakes, I'm going to point out a couple of the biggest problems I saw. The headline read: “Computer Repair, I Come to You.” “I Come to You” isn't a unique benefit anymore. If you're doing strictly retail, of course it's a nice benefit that you make house calls. But most computer services firms aren't just going after retail customers anymore. Wi
Things go smoothly, and a week later the lot is sold. Renee is pleased with her earnings and extremely grateful to Anne. She asks Anne what she owes her for her hard work. Anne, good neighbor that she is, only accepts enough to cover her eBay expenses and tells Renee she can take her out to lunch some time.
An Opportunity Seized
This kind of informal arrangement has been going on between members and nonmembers of the eBay community for several years. Many auctions will state that "I'm selling this item for a friend", or "a woman in my neighborhood found these in her attic and asked me to sell them on eBay".
eBay, who has a knack for keeping an ear to the ground and spotting to trends, saw a golden opportunity in this kind of arrangement. In 2002, they launched the "eBay Trading Assistant" program.
The program is run on the same basic principal as eBay consignments, only more formalized. Sellers can now advertise themselves as Trading Assistants on eBay, and people with items to sell can use eBay's Directory of Trading Assistants to find someone in their area.
Because of eBay's minimum requirements for becoming a "TA", only those sellers with experience and a good reputation (or high positive feedback ratings, in "ebay language") have the privilege of selling items for others.
Benefits for Everyone
The system benefits the Trading Assistant by expanding their reach far beyond the next door neighbor. When a seller joins the Trading Assistants Directory, he or she is telling the world that they are willing to sell for others.
For those seeking out eBay consignments as a means to cash in their "stuff", the system offers an "o
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