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Global Development - So Much More Needed
The tragic events resulting from the recent Tsunami on Boxing Day 2004 serve to again highlight the fragile nature of many of the world’s communities. In each of these locations the key tasks of treating the sick and injured, ensuring clean water was available, or made available, providing food, accommodation and so on was critically important as a first step on

etplace. Everyone had already hyped the usual. Lowest prices. Faster delivery. Better service. In a crowded field where everyone claims the same thing, why pay attention to them? We opted for a different approach.

We proposed a stock photo of a teenage co

The ABCs of the S-Corporation
As small business owners, we all have at least two things in common when it comes to our companies: Keeping other people’s hands off our personal assets and paying the lowest possible taxes (this usually means having profits taxed on our individual tax returns.) That’s what the S-corporation is all about. While the limited liability company (LLC) is quickly taking its p

Advertising does not cure cancer. It rarely affects world peace. For all the attempts to classify it as a "science," advertising has essentially evolved from two snake oil salesmen on opposite corners yelling louder and making bolder claims. Today, there are more corners to yell from – radio, TV, the Internet – but the principle remains. Yet you'd never now it, judging from the self-important seriousness pervading our industry.

Lighten up!

When did we lose our sense of humor and start taking ourselves so seriously? Is it the fault of the agencies that try to justify their fees? Or is it the clients that promise too many benefits because they overestimate the value of their products?

Maybe it's our collective fear of a media that concocts controversy over the simplest matters. This fear leads to self-censorship, hypersensitivity and the erosion of creativity. One of our clients recently ran scared during the creation of an ad for a trade publication. This client sold products considered a commodity in today's marketplace. Everyone had already hyped the usual. Lowest prices. Faster delivery. Better service. In a crowded field where everyone claims the same thing, why pay attention to them? We opted for a different approach.

We proposed a stock photo of a teenage cou

The Importance Of Temperature Control For Your Business Stock
Does your company rely on controlling temperature to maintain its stock? Of course, most businesses are affected by the performance of heating, ventilation or air conditioning (HVAC) systems – one just has to think about working in a hot office during the summer weeks, and the effects on staff production. But, when stock is directly affected by temperature, such systems

re corners to yell from – radio, TV, the Internet – but the principle remains. Yet you'd never now it, judging from the self-important seriousness pervading our industry.

Lighten up!

We proposed a stock photo of a teenage co

Emerging Trends: Handicrafts Industry
Electronic commerce (e-commerce) is increasingly discussed and written about in today’s knowledge-based economies. Although there are currently no internationally agreed-upon definitions of e-commerce, the OECD (Organization for Economic Co-operation and Development) defines e-commerce transactions as: the sale or purchase of goods or services, whether between businesses

seriously? Is it the fault of the agencies that try to justify their fees? Or is it the clients that promise too many benefits because they overestimate the value of their products?

We proposed a stock photo of a teenage co

What to Use an Offshore Company For and Where to Set One Up
If you decide you’d like to reduce your tax burden, protect your assets, simplify your company operations or enter into cross border business transactions for example, and you’re interested in whether an offshore company structure could help with any or all of the above, chances are it could.There are many ways you can use an offshore company, many benefits you ca

he simplest matters. This fear leads to self-censorship, hypersensitivity and the erosion of creativity. One of our clients recently ran scared during the creation of an ad for a trade publication. This client sold products considered a commodity in today's marketplace. Everyone had already hyped the usual. Lowest prices. Faster delivery. Better service. In a crowded field where everyone claims the same thing, why pay attention to them? We opted for a different approach.

We proposed a stock photo of a teenage co

Medical Billing - DME Software Lookup Tables
In this installment of medical billing and DME software, we're going to cover a brief overview of lookup tables, which is probably the heart and soul of the whole DME system. Without lookup tables, the whole operation of the system, including the medical billing itself, would be extremely difficult.A medical biller has a hard enough job as it is. When billing a

We proposed a stock photo of a teenage couple from the 1970s on their way to the prom. The young man, dressed in a loud blue tuxedo, had his arm draped around a young woman in a cocktail dress. "Easier than your high school prom date," stated the headline. Admittedly, it was not the most politically correct ad. But it was fun. It was memorable. It grabbed attention for a commodity that was indistinguishable from its competitors. It also never ran.

After an initially positive response, the marketing department sent this ad to the higher-ups in corporate and the self-censorship began. "What will women think? What will children think? Will angry protesters camp out at our headquarters? A much tamer ad ran instead. It communicated the same message, but wasn't as controversial or as much fun.

Has the fear of being politically incorrect made it a sin to state the obvious? Yes, a line has to be drawn, but when did it get so low?

Budweiser deserves a lot of credit for its "Whassup?" campaign. Funny. Memorable. Effective. But one person considered it racist, and t

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The modern corporate world is fast becoming integrated with the social aspects of a person's professional life, and this trend can no longer be ignored. At a time when networking abilities are touted as critical to rising in a career, it is important to reflect social niceties such as sending get-well gifts to ones colleague, boss or junior, when they are unwell.

According to their annual report available on their website, in the last fiscal year-ending, SBC spent over two-and-a-half billion dollars on advertising. Verizon's annual report shows just over two billion. Sprint, nearly a billion. AT&T (who had stripped back their advertising budget) just under half a billion.

It is said that variety is the spice of life. In most businesses, including healthcare, standardization of common processes produces the best results. Mr. Bryant discusses why you should standardize, gives you some expamples, and tells how to measure it.

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