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Digg it UP - Creating the Perfect Advertising Headline
Companies continue throwing money at IT projects and accept a pathetic 30% success rate. The IT field is filled with complexity and the fast pace seems overwhelming at times, yet we as professionals should adapt to the changing environment and use available best practices to increase the success rate of IT projects. IT professionals need to understand best practice guidelines, processes, templates and how to deploy them in different situations.Following these best practices is not a silv
A mind-set is a way we organize our thinking, whether consciously or unconsciously. Most of the time, we act based on unconscious mind-sets that simply repeat what we've done most recently. In a new situation where our conscious mind is engaged, we may also repeat past behavior because when faced with a new choice, we often search through our alternatives in a predictable pattern that includes some perspectives while ignoring many others.Organizations develop their mind-sets through rule
From the title, you have already gathered it starts with the headline. Whether it’s a newspaper, magazine, or Yellow Page ad, the headline is like the ignition of the car. Without one or at least a good working one, nothing happens. The car may stutter or whine, but the end result is wasted time, for both you and the reader. I was always amazed at wha
Selecting furniture that is to be used in the office should be a task that requires caution and a lot of thinking. There are many factors to consider when choosing that chair for that impotant executive or that table for the conference room. Other factors to also consider is how much of the furniture to be selected would be able to withstand the rigorous demands of one’s particular job descriptions. Also, since most of one’s day is spent at work, it is important to ensure that these furnitur
From the title, you have already gathered it starts with the headline. Whether it’s a newspaper, magazine, or Yellow Page ad, the headline is like the ignition of the car. Without one or at least a good working one, nothing happens. The car may stutter or whine, but the end result is wasted time, for both you and the reader. I was always amazed at wh
After hearing Daniel Pink speak about his new book A Whole New Mind: Moving from the Information Age to the Conceptual Age for the fourth time, I finally read it cover to cover (less than a day). I finally got what he's talking about when he says jobs that are high touch are here to stay. That is, jobs that builds relationships between business and client whether it's B2B or B2C. To that end, he advocates that we incorporate more storytelling into our relationships, that we make a point with a
From the title, you have already gathered it starts with the headline. Whether it’s a newspaper, magazine, or Yellow Page ad, the headline is like the ignition of the car. Without one or at least a good working one, nothing happens. The car may stutter or whine, but the end result is wasted time, for both you and the reader. I was always amazed at wh
Before you can decide how much to spend on your advertising and marketing campaign, you must decide on how often you plan to advertise. Many experts say the best time to advertise is all the time. When business is really good, advertise for even more business, but even more important, so that business doesn’t get bad. After all, every business has it’s down times, so help to eliminate or shorten them by advertising during the good times. When business is really bad, or a startup business, s
There are solutions to schools gone wild that do not drug our kids, mask the truth about where feelings come from, call anything I do good or teach character as a series of definitions and posters.More...I was encouraged to see a recent article (along with several in the last few years) "The Great ADHD Myth" by Jenny Hope in the London edition of Daily Mail.One true story: My friend J was told that both of her adolescent boys needed to be put on Ritlan if they were to continue
Most felt that it should just contain their name. In most cases, they figured that was enough. Now if their name happened to be, “Jones Plumbing, where we fix all pipes and drains for a low price with 20 years experience and have a full, money-back guarantee,” I would disagree. Many only wanted their name, like “Harvey’s Appliance Repair” across the entire top. Now what does that really tell us? To begin with, the ad was already under “Appliance Repair,” in the phone book. And why would I want to give someone my business simply because his name was Harvey? Even if i
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