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Digg it UP - The Secrets to Corporate Blogging
Whether you are experienced or not, there are several steps you can take to help guarantee the summer internship job you consider is right for you. First, you need to decide what type of work is most suitable for you. For example, are you interested in a fortune 500 company ? Or would you prefer a smaller company to work for? To decide, you may want to visit a few business in your area to get a feel for things. But whatever you decide, the following are a few ideas to help you land the student summer internship of your dreams .Understanding Student Summer JobsStudent summer jobs are not the same as your every day, run of the mill summer jobs. This is because student summer jobs focus around the fact that you are a student. As such, the job should somehow tie in with your future educational goals. Or, it should at least be in an area you think you might be interested. This way, you can explore the career a bit before moving forward with your formal education.Landing student summer jobs, also known as summer internships, can be more difficult than getting a regular job because the demand is very high and competition is stiff. Therefore, there are a few steps you need to take in order to increase your chances of landing one of the best student summer jobs out there.Rubbing Elbows with the Right PeopleIt is never too late to start laying the groundwork for student summer
Public Communication
Blogs can be used to communicate to prospects, clients, employees and the media. Press releases and project updates can be posted, as well as job opportunities or information that the company wants to distribute outside of the normal news channels.
A blog can strengthen the bonds between the company and its customers. When a company presents itself honestly and transparently, it not only builds trust, but instills loyalty as well. Customers are more likely to
If you have a low budget or no budget your advertising campaign can still be done for free, and a small business owner can get free ads with large publishers.Magazines and other print publications have an ad to content ratio to maintain for legal reasons, and sometimes an issue has a blank space just waiting for an interesting press release (content) to match the size of an ad that they want to squeeze in for maximum revenue.I once developed a free ad campaign for a manufacturing company on a product line that hadn't changed in 30 years. How do you say something new about a dinosaur? Forget features and focus on the benefits.Research and create a directory of publishers in your industry, and then contact them for the proper editor responsible for reviewing press releases for your line. Their web site may have what you need, otherwise these editors will tell you what they want, the format, and requirements for accompanying photos. Make a database from your list, and then get ready to send them a press release every month (forever).Develop a dozen press releases about the benefits of 12 different products with professional quality photos. Divide your database of publishers into 12 groups, and then rotate press releases so all 12 go out to someone every month, and track your system carefully so each editor gets a different release each month for a year.You can start all over
Blogs have reached into the corporate and government sectors as well. A prominent federal magazine suggests that some company employees spend more time blogging than on personal e-mail, an average of over an hour a day. What started out as an outlet for teenage expression and grassroots journalism has turned into a lucrative communications tool for small and large businesses alike.
General Motors’ Vice Chairman, Bob Lutz, turned to the company’s blog when rumors surfaced about the discontinuation of the Pontiac and Buick brands. It became a means for a direct response, a way to talk to their consumers unfiltered. Other companies such as Sun Microsystems and Microsoft are also recognizing the impact of blogging in their relationships with their customers and employees. In an article dated June 5, 2005, The Washington Post proposed that there were more than 100 official corporate blogs in existence, with hundreds more on the horizon.
Although a major newspaper called blogging “ephemeral, fast-paced and scathingly opinionated,” blogs continue to grow steadily in the corporate world and companies are realizing their value.
Corporate Blogging
Internal Communication
Corporate Blogging refers to a company producing or supporting a blog that it uses to accomplish business objectives. A blog can serve many purposes in a corporate setting. Internally, a blog can be a forum for discussion about work-related issues.
The informal atmosphere is encouraging to internal corporate communication. From small-scale discussions to virtual “town meetings,” in which employees at all levels feel that they can be heard, blogs promote collaboration and knowledge sharing.
Blogging can help establish a company or employee as an expert in their field. By posting information about a certain topic, a person exhibits their knowledge of the subject matter, setting himself up as an authority. People will come to equate the site and the author with that topic. This reputation for subject mastery and expertise can boost your sales and consumer opinion.
A blog can be an interactive addition to an intranet or e-mail newsletters. Since automatic update notification is possible on blogs, people are more likely to stay on top of the latest postings.
Public Communication
Blogs can be used to communicate to prospects, clients, employees and the media. Press releases and project updates can be posted, as well as job opportunities or information that the company wants to distribute outside of the normal news channels.
A blog can strengthen the bonds between the company and its customers. When a company presents itself honestly and transparently, it not only builds trust, but instills loyalty as well. Customers are more likely to w
You have built a successful Internet based home business and your revenues are rolling in, so why should you worry about contingency plans? After all the Internet is ubiquitous and available virtually all over the world. We will examine some of the single points of failure, which could seriously damage your revenue stream in this article about contingency plans.There are literally thousands if not millions of Internet businesses today and we cannot anticipate every possible scenario. Instead this article will discuss some of the general areas that anyone who depends on the Internet for their revenue should consider. Single points of failure are really the central focus of any contingency planning. Any time you have a failure of one of these elements, you can seriously risk your revenue stream and service to your customers.The Internet itself is widely available with many interconnecting routes for managing traffic and as a result is one of the most robust networks available on the planet. So what is the problem? Well everyone must access the Internet from some point regardless of whether you do it from your home or office. In addition the services you use to provide your service to your customers must also access the Internet as well. These access points and applications, which run on these servers are often the trouble spots for many people.Lets assume that you have a high speed line comin
General Motors’ Vice Chairman, Bob Lutz, turned to the company’s blog when rumors surfaced about the discontinuation of the Pontiac and Buick brands. It became a means for a direct response, a way to talk to their consumers unfiltered. Other companies such as Sun Microsystems and Microsoft are also recognizing the impact of blogging in their relationships with their customers and employees. In an article dated June 5, 2005, The Washington Post proposed that there were more than 100 official corporate blogs in existence, with hundreds more on the horizon.
Although a major newspaper called blogging “ephemeral, fast-paced and scathingly opinionated,” blogs continue to grow steadily in the corporate world and companies are realizing their value.
Corporate Blogging
Internal Communication
Corporate Blogging refers to a company producing or supporting a blog that it uses to accomplish business objectives. A blog can serve many purposes in a corporate setting. Internally, a blog can be a forum for discussion about work-related issues.
The informal atmosphere is encouraging to internal corporate communication. From small-scale discussions to virtual “town meetings,” in which employees at all levels feel that they can be heard, blogs promote collaboration and knowledge sharing.
Blogging can help establish a company or employee as an expert in their field. By posting information about a certain topic, a person exhibits their knowledge of the subject matter, setting himself up as an authority. People will come to equate the site and the author with that topic. This reputation for subject mastery and expertise can boost your sales and consumer opinion.
A blog can be an interactive addition to an intranet or e-mail newsletters. Since automatic update notification is possible on blogs, people are more likely to stay on top of the latest postings.
Public Communication
Blogs can be used to communicate to prospects, clients, employees and the media. Press releases and project updates can be posted, as well as job opportunities or information that the company wants to distribute outside of the normal news channels.
A blog can strengthen the bonds between the company and its customers. When a company presents itself honestly and transparently, it not only builds trust, but instills loyalty as well. Customers are more likely to
How many of you made as much money as you wanted to last year? Don't be shy; raise your hands. Hmm, I don't see too many hands out there. What would you say is the cause of this gap between your goals and your earnings?While you could certainly name the economy or inadequate marketing as the culprit, I'd like to suggest a third alternative. It may be the constraints of the billable hours model that keep you from your financial goals.Let's face it, there are only so many hours you can actually bill to clients. For example, the national average for consultants is 22 billable hours per week. You can only raise your rates so high and still find enough customers. And if you spend more time on marketing, that's less time you have available to bill.But there's a way out of this trap. No matter what type of business you're in, you can use intellectual property to crack the billable hours ceiling. Here are just some of the ways to start tapping into this resource today: Package your process. What if every time you began work with a new client, they paid an up-front fee before you spent even one hour with them? If you sell a process rather than your time, clients will pay for access to your previously developed materials. Examples are workbooks, forms, assessments, surveys, games, self-paced programs, and train-the-trainer packages.Give a class. When you assemble a group of peop
Although a major newspaper called blogging “ephemeral, fast-paced and scathingly opinionated,” blogs continue to grow steadily in the corporate world and companies are realizing their value.
Corporate Blogging
Internal Communication
Corporate Blogging refers to a company producing or supporting a blog that it uses to accomplish business objectives. A blog can serve many purposes in a corporate setting. Internally, a blog can be a forum for discussion about work-related issues.
The informal atmosphere is encouraging to internal corporate communication. From small-scale discussions to virtual “town meetings,” in which employees at all levels feel that they can be heard, blogs promote collaboration and knowledge sharing.
Blogging can help establish a company or employee as an expert in their field. By posting information about a certain topic, a person exhibits their knowledge of the subject matter, setting himself up as an authority. People will come to equate the site and the author with that topic. This reputation for subject mastery and expertise can boost your sales and consumer opinion.
A blog can be an interactive addition to an intranet or e-mail newsletters. Since automatic update notification is possible on blogs, people are more likely to stay on top of the latest postings.
Public Communication
Blogs can be used to communicate to prospects, clients, employees and the media. Press releases and project updates can be posted, as well as job opportunities or information that the company wants to distribute outside of the normal news channels.
A blog can strengthen the bonds between the company and its customers. When a company presents itself honestly and transparently, it not only builds trust, but instills loyalty as well. Customers are more likely to
Marketing tips that are simple to use and easy to remember work for me. Business is so complex that whatever actions can make life just a little more simple go to the top of my list.The first tip is that marketing must always be directed to the business results. When the business results are not known from the marketing activities, everyone works harder and not smarter.Another tip is one of alignment. All of your marketing strategies should be in alignment with your strategic plan and the desired results that you are seeking from that plan.When your marketing activities are working, don’t stop is the third tip. Many times business owners change strategies and tactics to try something new when their current actions are working. This is a big mistake.For example, Ford had a terrific and well known vehicle, the Ford Taurus, that had an incredible loyal customer base. Yet, some marketing genius or Ford executive decided that this well known and branded product needed to be put out to pasture for a new vehicle that began with the letter "F." Ford lost market share when they couldn't afford to lose any customers. Their marketing was working and they changed horses in the middle of the stream.The fourth tip is to focus your marketing message on your customers and not what you do. For example, one of my messages is that "I work with professional service firms and manufacturing c
Blogging can help establish a company or employee as an expert in their field. By posting information about a certain topic, a person exhibits their knowledge of the subject matter, setting himself up as an authority. People will come to equate the site and the author with that topic. This reputation for subject mastery and expertise can boost your sales and consumer opinion.
A blog can be an interactive addition to an intranet or e-mail newsletters. Since automatic update notification is possible on blogs, people are more likely to stay on top of the latest postings.
Public Communication
Blogs can be used to communicate to prospects, clients, employees and the media. Press releases and project updates can be posted, as well as job opportunities or information that the company wants to distribute outside of the normal news channels.
A blog can strengthen the bonds between the company and its customers. When a company presents itself honestly and transparently, it not only builds trust, but instills loyalty as well. Customers are more likely to
The Closing Ratio (CR) gives sales persons an indication of how well they are doing. It also provides an entrepreneur with data that allows them to compare their results with the results of their peers. Depending on the dynamics, the Closing Ratio can also give an indication of what areas need improvement.Closing Ratio information provides important market intelligence for anyone who wants to engage in or to start and develop their online auctions business on eBay. In online auctions including eBay, the Closing Ratio is determined by dividing the number of successful auctions by the number of auction listings. In other words the number of items actually sold divided by the number of items which were offered for sale.To determine the Closing Ratio for any category you are interested in: • simply view the going, going, gone pages on eBay for that particular Category; • count the number of listings on the pages; • deduct auctions with a reserve; and • divide the resulting number by the number of auctions that have successfully closed;Let us re-capitulate:• No of going, going, gone auction items for Category you are interested in. Let's assume 1,000; • Minus Auctions with a Reserve Price. Let's say 100; • Nett No. of Items Listed For Sale is therefore calculated at 900; • No. of Items Actually Sold for that Categor, let's say 800;
Public Communication
Blogs can be used to communicate to prospects, clients, employees and the media. Press releases and project updates can be posted, as well as job opportunities or information that the company wants to distribute outside of the normal news channels.
A blog can strengthen the bonds between the company and its customers. When a company presents itself honestly and transparently, it not only builds trust, but instills loyalty as well. Customers are more likely to work with a company they feel they know better than another. Blogs allow for that informal communication. They create good word-of-mouth among customers who don’t read the trade magazines or business pages. The nature of a blog fosters that image of transparency and openness for a company. Most people prefer companies who are honest in their dealings and frank about their issues. As seen in the media with the Dan Rather case, a blog can illuminate the truth through encouraging people to share what they know.
Blogging also reflects forward thinking. By staying current with the technological trends, you give your company a fresh image.
A blog can serve as a recruiting method. Interested job seekers can examine the company by reading its blog.
When testing a new product or service, a blog is an excellent place to give more detailed instructions or receive feedback.
Although, comments can be negative. Not everyone will agree with what is said on a blog. Instead of preventing them, welcome the constructive criticism and edit comments only to remove profanity and personal attacks.
The Down Side
There are some drawbacks to blogging. It is not a magic solution to your business needs. Many people feel that blogging popularity is much like the Internet in the 90's, a promise of money, but not necessarily delivery.
Blogging can lead to legal issues as well. Companies have real concerns about liability, exclusions and limitations, and indemnity. Although there are laws that protect against libel, misappropriations and other injuries suffered as a result of posts on the Web, companies can be held vicariously responsible for statements made by employees that are harmful to others. In any medium where an employee is sharing information, there is the possibility of leaking trade secrets or financial information. Former Google employee Mark Jen was famously fired for gabbing about life at the company on his personal blog, not sanctioned by Google.
Like all essentially unfiltered communication, blogs can get personal. Many bloggers feel the need to discuss their personal lives as well as their professional ones. Companies must be careful not to stifle communications by keeping personal lives out of the workplace. By doing this, they risk closing down the lines of communication entirely.
Inevitably, a disgruntled employee may use this as an opportunity to badmouth the company. This is not limited to blogs, since an unhappy employee has a variety of mediums through which to vent his disapproval. Blogs just make it easy. The content may not have enough substance to warrant or hold an audience.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/58738/diggitup-The-Secrets-to-Corporate-Blogging.html">The Secrets to Corporate Blogging</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/58738/diggitup-The-Secrets-to-Corporate-Blogging.html]The Secrets to Corporate Blogging[/url]
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How to Bring Thousands of New Subscribers to Your Site Within Two Weeks With Your Blog
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