Tags |
|
|
Links |
|
|
Digg it UP - Digital Signage Strengths Resemble Those of Growing Digital Billboard Networks
Out-sourcing your Catalog Management is a big step for any organization. It sounds great in theory, but the execution is not always clear. What exactly can you expect from the service provider? How does it really work? …and most importantly: Is it the right thing to do?Often the decision to out-source your Catalog Management function can turn out to be more advantageous than you had ever imagined. Not only is your data integrity maintained, but some additional unexpected side benefits may also be
The flexibility to update messaging easily throughout the day is huge in retail. Consider only a few examples. First, many large retail stores spend seemingly countless hours changing thousands of print
There was a time that one could assume that the phrase ‘show me the green' was interchangeable with ‘show me the money' (and in some respects it still is), but today it's really taking on a whole new meaning – it's a phrase with a movement behind it.We, the people, are changing our view of green as fast as the kaleidoscope will turn. And the color is vivid. We are thinking green in our lifestyles, our products, the food we eat, the homes we live in and the world we inhabit. And if we're thinking and
Making up the digital billboard network in each city are:
- Memphis: five 14-foot-by-48-foot digital displays;
- Akron: six 14-foot-by-48-foot digital displays;
- Wichita: six 12-foot-by-24-foot digital displays;
- Columbus: six 12-foot-by-24-foot digital displays.
While the size of Clear Channel Outdoor's displays and its ongoing commitment to building digital billboards networks are impressive, what's more impressive is the flexibility the new medium brings to the advertising community. The company plans to rotate advertising copy on each network display in an eight-second loop, totaling a minimum of 1,250 advertising spots every day!
Compare that staggering number to the paltry 23 advertising messages the signs would have carried for weeks or even months if they had been made of paper and ink.
What's clear from the Clear Channel Outdoors example is the dramatic impact technology is having on the way advertisers can communicate their unique marketing messages to people away from home.
The same is true of indoor digital signage networks. They combine the appeal of television -graphics, text, animation, sound and video- with a growing presence in retail stores, malls and other venues where consumers go to shop. Perhaps even more important, just like the Clear Channel digital billboards, the messaging on digital signage networks can change frequently -even more than a thousand times per day if required.
The flexibility to update messaging easily throughout the day is huge in retail. Consider only a few examples. First, many large retail stores spend seemingly countless hours changing thousands of printe
Houseal Non-Settling Log SystemSettling in log homes has always been an issue, adding cost and complexity to log home construction. Using traditional methods of construction, logs are stacked horizontally one on top of the other (either scribed or chinked). Because logs tend to shrink and settle over time, the multiple layers of logs compound the effect of wood shrinkage. A traditional 10’ log wall will settle upward of 6 to 8 inches depending upon the moisture content of the logs. Special construction
- Memphis: five 14-foot-by-48-foot digital displays;
- Akron: six 14-foot-by-48-foot digital displays;
- Wichita: six 12-foot-by-24-foot digital displays;
- Columbus: six 12-foot-by-24-foot digital displays.
While the size of Clear Channel Outdoor's displays and its ongoing commitment to building digital billboards networks are impressive, what's more impressive is the flexibility the new medium brings to the advertising community. The company plans to rotate advertising copy on each network display in an eight-second loop, totaling a minimum of 1,250 advertising spots every day!
Compare that staggering number to the paltry 23 advertising messages the signs would have carried for weeks or even months if they had been made of paper and ink.
What's clear from the Clear Channel Outdoors example is the dramatic impact technology is having on the way advertisers can communicate their unique marketing messages to people away from home.
The same is true of indoor digital signage networks. They combine the appeal of television -graphics, text, animation, sound and video- with a growing presence in retail stores, malls and other venues where consumers go to shop. Perhaps even more important, just like the Clear Channel digital billboards, the messaging on digital signage networks can change frequently -even more than a thousand times per day if required.
The flexibility to update messaging easily throughout the day is huge in retail. Consider only a few examples. First, many large retail stores spend seemingly countless hours changing thousands of print
A bank or mortgage company is nothing more than a box in which to keep money. The owner of the box has to do a few calculations. Firstly, how much is he going to offer those people who deposit cash in his box, in return for such a deposit? Secondly, how much of that money should he keep as cash in case the owners of that cash want it back? Maybe 5%, maybe 10%, what are the regulations in his jurisdiction? Thirdly, how much is he going to charge those people who wish to borrow the money of others, previously d
Compare that staggering number to the paltry 23 advertising messages the signs would have carried for weeks or even months if they had been made of paper and ink.
What's clear from the Clear Channel Outdoors example is the dramatic impact technology is having on the way advertisers can communicate their unique marketing messages to people away from home.
The same is true of indoor digital signage networks. They combine the appeal of television -graphics, text, animation, sound and video- with a growing presence in retail stores, malls and other venues where consumers go to shop. Perhaps even more important, just like the Clear Channel digital billboards, the messaging on digital signage networks can change frequently -even more than a thousand times per day if required.
The flexibility to update messaging easily throughout the day is huge in retail. Consider only a few examples. First, many large retail stores spend seemingly countless hours changing thousands of print
Organizations have to be especially savvy in making wise financial decisions. Budgets are typically contracting rather than expanding, and donor dollars are harder to come by these days. Special events can be especially tricky as you need to deliver high impact on a very limited budget. Anything that offers multi-purpose utility is far preferable than single-use materials and equipment.Actually, multi-purpose has become a way of life. Toothpaste cleans, whitens, and freshens breath; ottomans provide
What's clear from the Clear Channel Outdoors example is the dramatic impact technology is having on the way advertisers can communicate their unique marketing messages to people away from home.
The same is true of indoor digital signage networks. They combine the appeal of television -graphics, text, animation, sound and video- with a growing presence in retail stores, malls and other venues where consumers go to shop. Perhaps even more important, just like the Clear Channel digital billboards, the messaging on digital signage networks can change frequently -even more than a thousand times per day if required.
The flexibility to update messaging easily throughout the day is huge in retail. Consider only a few examples. First, many large retail stores spend seemingly countless hours changing thousands of print
CLUETRAIN MANIFESTED - If you don't know where you are going - how on earth do you expect your coaching clients to understand their mission, dream, purpose, mission, goal? A good career consultant has clarity and works their sox off to give the same to their clients.Many people are attracted by the idea of giving other people advice and guidance - it brings out the 'people-loving' side of even 'die-hard' human resource and employment management professionals who think they might just retire into that ro
The flexibility to update messaging easily throughout the day is huge in retail. Consider only a few examples. First, many large retail stores spend seemingly countless hours changing thousands of printed signs in various departments to keep their promotional and marketing messages in line with their retail goals. Digital signage can slash the time spent on this activity. Second, updating or replacing signs at different times of the day to match the changing demographics and desires of patrons is at best difficult. Imagine a caf? in a mall that must post its specials on a placard outside its entrance three times per day -once for breakfast, lunch and dinner. Now extend that concept to other retailers in the same mall that would like to target their messaging to seniors in the morning, students after school and families in the evening. With printed signs, such day parting is nearly impossible. But with digital signage, day parting marketing messages is simple and fast. Third, consider ROI. Traditional signs do not lend themselves to advertising support in a retail setting. Digital signs do, and best of all because they're easy to change, advertising messages can be sold again and again.
There's one other important component of Clear Channel Outdoor's announcement that relates to indoor digital signage networks. The four newly announced cities join deployments in Chicago, Boston, Cleveland, Las Vegas and Minneapolis/St. Paul. In total, the company intends to roll out networked digital billboards in at least 100 markets by the end of this year.
How long will it be before Clear Channel Outdoor's parent company, which owns or operates 40 TV stations throughout the country, begins combining the sale of commercial TV time with the sale of networked digital billboard ads? What sorts of economies of scale and sales synergies would that type
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/5910/diggitup-Digital-Signage-Strengths-Resemble-Those-of-Growing-Digital-Billboard-Networks.html">Digital Signage Strengths Resemble Those of Growing Digital Billboard Networks</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/5910/diggitup-Digital-Signage-Strengths-Resemble-Those-of-Growing-Digital-Billboard-Networks.html]Digital Signage Strengths Resemble Those of Growing Digital Billboard Networks[/url]
Related Articles:
The Importance of Personal Background Checks
Postcard Printing - What is the Color of Your Postcard 101?
Bookmark it:
|