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Digg it UP - When and Why Should you Secure Multiple Domains
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will
Along with misspellings you should also consider purchasing plural and/or singular versions of your domain.
YourDomainSucks .com
If you are in a highly visible industry you might want to consider getting yourdomainsucks.com. Several years ago someone put up a
This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing.So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with the hope that a reasonable percentage will call you. You decide that you want to send a postcard to each prospect.You open the yellow pages and randomly select a printer.After explaining what you want, she gives you a quote of eleven cents per postcard. That seems like more than you wanted to spend, so you call a few more printers. Several phone calls later, you finally get a quote that meets your budget--si
I’ve written quite extensively before about how to select the best domain name for your business. It is also a good idea to secure alternate versions of your primary domain name as a means to prevent competitors from trying to squeeze in on your name and branding efforts. Buying multiple domain names is a great strategy that can be used to capture additional type-in traffic, secure other branding avenues you may wish to pursue, or simply to prevent your competitors from securing them.
Type-In Traffic
Many URLs are purchased simply to capture type in traffic. Type-in traffic is when someone goes to the address bar of their web browser and types in keywords.com instead of performing a keyword search on a search engine. Securing domain names with a fair amount of type-in traffic can be a great boost to sales. If you sell bean bags, your main URL might be BarrysBeanBags.com. To capture potential type-in traffic you might also secure and redirect the following:
- KidsBeanBags .com
- BeanBagChairs .com
- BeanBagFurnture .com
- PolPositionMarketing .com
- PullPositionMarketing .com
- PollPositionMarketing .com
- KidsBeanBags .com
- BeanBagChairs .com
- BeanBagFurnture .com
- PolPositionMarketing .com
- PullPositionMarketing .com
- PollPositionMarketing .com
- KidsBeanBags .com
- BeanBagChairs .com
- BeanBagFurnture .com
- PolPositionMarketing .com
- PullPositionMarketing .com
- PollPositionMarketing .com
- PolPositionMarketing .com
- PullPositionMarketing .com
- PollPositionMarketing .com
Misspellings
It is always a good idea to secure potential misspellings of your domain name. I recently did a radio interview and at the end of the interview I provided my domain name. Unfortunately I did not take the time to actually spell it out. Upon realizing my error, I immediately went out and purchased multiple spellings of my URL to redirect to my main site.
This allowed me to capture all traffic from any listeners that may have had a different spelling of my site in mind, which increased my visitor rate from those who listened to the broadcast substantially.
Along with misspellings you should also consider purchasing plural and/or singular versions of your domain.
YourDomainSucks .com
If you are in a highly visible industry you might want to consider getting yourdomainsucks.com. Several years ago someone put up an
Electricity used to be as simple as flicking a switch. Not any more. The markets have been liberated and the pie has been shared between 6 major suppliers - the ball is now in the customers' court. Not only that, global warming is making us think differently about the way we use energy. By partnering with an electricity supplier that understands their needs, small businesses are finding they can help the environment and save money.As a Sales & Marketing Director for Electricity4Business, we do not pretend to be a green company, but do believe in helping businesses conserve energy. We are not powered by windmills or solar power - there simply isn’t enough green energy produced yet. At present, the electricity we provide is made from bu
Type-In Traffic
Many URLs are purchased simply to capture type in traffic. Type-in traffic is when someone goes to the address bar of their web browser and types in keywords.com instead of performing a keyword search on a search engine. Securing domain names with a fair amount of type-in traffic can be a great boost to sales. If you sell bean bags, your main URL might be BarrysBeanBags.com. To capture potential type-in traffic you might also secure and redirect the following:
Misspellings
It is always a good idea to secure potential misspellings of your domain name. I recently did a radio interview and at the end of the interview I provided my domain name. Unfortunately I did not take the time to actually spell it out. Upon realizing my error, I immediately went out and purchased multiple spellings of my URL to redirect to my main site.
This allowed me to capture all traffic from any listeners that may have had a different spelling of my site in mind, which increased my visitor rate from those who listened to the broadcast substantially.
Along with misspellings you should also consider purchasing plural and/or singular versions of your domain.
YourDomainSucks .com
If you are in a highly visible industry you might want to consider getting yourdomainsucks.com. Several years ago someone put up a
One morning long ago, I was in my office when an attractive woman, carrying a briefcase and wearing her best "selling suit", came into the office and asked for my boss. I could see through my bosses glass partition that he was on the phone, so I asked her to take a seat till he was finished.In the meantime, I was trying to make small talk, so I asked her what she was selling. Being a salesman myself, I thought it might establish some common ground that we could both relate to, but I guess she took umbrage to my question, because she retorted with an air of indignation that "she was a lawyer and not a salesman." I then asked her as to the purpose of her visit and as it turned out, she told me that she was representing a charity and
Misspellings
It is always a good idea to secure potential misspellings of your domain name. I recently did a radio interview and at the end of the interview I provided my domain name. Unfortunately I did not take the time to actually spell it out. Upon realizing my error, I immediately went out and purchased multiple spellings of my URL to redirect to my main site.
This allowed me to capture all traffic from any listeners that may have had a different spelling of my site in mind, which increased my visitor rate from those who listened to the broadcast substantially.
Along with misspellings you should also consider purchasing plural and/or singular versions of your domain.
YourDomainSucks .com
If you are in a highly visible industry you might want to consider getting yourdomainsucks.com. Several years ago someone put up a
If you Google search the definition of network marketing here is what comes up in the number one spot.Network marketing, or multi level marketing, or mlm as it is known, is a business in which a distributor network is used to build the business. Usually such businesses are also MLM in nature in that payouts also occur at more than one level.Network Marketing is sometimes also used incorrectly to indicate that the business uses a network of product suppliers in order to offer a broader selection of products. It is usually used this way to differentiate themselves as a way to suggest that their program is superior to other such programs.Now if you have a network marketing business of your own or you are researching this in
This allowed me to capture all traffic from any listeners that may have had a different spelling of my site in mind, which increased my visitor rate from those who listened to the broadcast substantially.
Along with misspellings you should also consider purchasing plural and/or singular versions of your domain.
YourDomainSucks .com
If you are in a highly visible industry you might want to consider getting yourdomainsucks.com. Several years ago someone put up a
I know we've heard this saying quite a bit when it comes to any type of business, especially Direct Sales. However, are you truly communicating with everyone you come in contact with?First off, let's break this down into the different ways we should be communicating.Potential Customers OnlineEmail can pile up quickly, but regardless it's important to take the time to reply to those who contact you about your business. Save the message boards, groups, newsletters, and funny forwards for later. At least until you've made sure you've properly replied to every personal message about your business.Potential Customers OfflineThis is very important especially at craft shows. Our sales have been outstanding even in
Along with misspellings you should also consider purchasing plural and/or singular versions of your domain.
YourDomainSucks .com
If you are in a highly visible industry you might want to consider getting yourdomainsucks.com. Several years ago someone put up an anti AOL website at aolsucks.com (You can see a version of this at http://web.archive.org/web/19980111060209/http://www.aolsucks.com/).
Who might do such a thing? A disgruntled x-employee, a customer who had a bad experience or even a former spouse or partner. Setting up and hosting a website is relatively easy, and often bad press travels a lot further with a little effort than good press with a lot of effort.
There are some significant drawbacks from trying to capture all negative versions of your domain name. You’ll have to grab all hyphenated, non-hyphenated, plural, and misspelled variations. That can be quite a bit. Take that even a step further, you’ll want to buy the .net, .org, .info, .biz and .us (or your country code) variations. Don’t forget YourDomainSux.com or YourDomainReallySucks either.
Is it worth trying to get all those variations? You’ll have to decide. For some “any press is good press.” For others, not so much. In any case, someone registering a “sucks” version of your domain name is likely to create a legal battle that perhaps neither side wants to engage in.
Hyphenated Versions
I mentioned above that you should not purchase a hyphenated URL for your main site. For marketing purposes, however, there are sometimes legitimate reasons to do so. My business owns PolePositionMarketing.com and Pole-Position-Marketing.com. I purchased the hyphenated version simply to prevent a competitor from securing it and stealing my branding. I also have the option of using the hyphenated versions for other marketing efforts, but I don’t recommend doing so unless you are fully aware of the potential ramifications.
Use Proper Redirects
When setting up multiple domains such as those mentioned abo
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