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Business Card Marketing Game
This is a variation of my "Last man standing" game I play on my workshops, seminars, teleconferences and speaking engagements...This is an interesting game and will take only 3 minutes to play.Required: Pen, paper, your business card and an open mindPreparationTry and recall how many business cards you have distributed in the last 4 weeks. Go on, no cl

tomer to select which geographic area they are in. When a customer types in their country domain, you can forward them to your main domain name but display only products that will be of interest to them and have all the prices in their own currency. This gives the site a local feel and will again bring that buying confidence that is so important when trying to make a sale.

Summary

I hope you’ve seen the importance of not overlooking this great opportunity to bring in extra customers, simply by choosing a country domain name or simply adding as an extra name that points to

Profitable Marketing Programs Part 2: Figuring Break Even Point
In Part 1 -- http://www.websitemarketingplan.com/online/profit.htm -- I discussed how to consider both long term and short term profitability in your marketing programs and assumptions that go into conducting a break even analysis. Here in part 2, I will look at three different break even formulas.Figuring Break Even PointTo figure the break even point, you s

Most new websites tend to look for a domain name with a .com or .net tld (Top Level Domain). They feel this gives the site a more professional appearance and will appeal to a more international audience and in many cases this is true. However, it can also be beneficial to look at purchasing a domain name with a country specific tld.

There are a number of benefits that can be gained from choosing a domain name with a country specific tld, especially if you conduct your business primarily in one particular country.

Search Engine Benefits

Most of the large search engines will give you a higher search ranking for a site that has the tld of the searchers country. For example, if someone from the India is performing a search for widgets, a search engine will often rank widgets.co.in higher than other sites selling the same product but only have a .com tld.

Having a country specific tld will also allow you to be included in a lot of great country directories that stipulate that your domain name has a certain tld. Getting your site into these directories can be a great way of improving your search engine ranking as these are 1 way links from authority sites for your chosen subject. These kind of links are graded much higher than reciprocal linking.

Buyer Confidence

Having a domain tld will often give the buyer more confidence when making a purchase as they consider the site to be local, therefore governed under the same laws as the buyer. This makes it easier to follow up and sales and make complaints if any problems occur during the purchase of the product. It also helps to settle any nerves if the buyer is able to see a street address that they recognize, rather than a foreign address.

Sometimes the best policy is to purchase both a .com and a country tld. This allows you to appeal to both international and national customers. The potential sales that you can get with a country domain tld should not be overlooked as a small investment in an extra domain can bring big returns for you and your business.

Gather information about your customer before they start browsing

Another benefit of having a country domain name is that you already know where your customer is likely to be from. This means that you can display products for that particular customers region without having to ask the customer to select which geographic area they are in. When a customer types in their country domain, you can forward them to your main domain name but display only products that will be of interest to them and have all the prices in their own currency. This gives the site a local feel and will again bring that buying confidence that is so important when trying to make a sale.

Summary

I hope you’ve seen the importance of not overlooking this great opportunity to bring in extra customers, simply by choosing a country domain name or simply adding as an extra name that points to

Help Market Research - Get Paid For Online Surveys
We in the Industrialized World live in market-driven economies. The day-to-day decisions made by consumers, by people like you and me, shape the fortunes of large corporations and all that produce goods or services.To know what we, the consumers are thinking, the producers hire market researchers to take consumer opinion surveys. These surveys are the foundations of corp

will give you a higher search ranking for a site that has the tld of the searchers country. For example, if someone from the India is performing a search for widgets, a search engine will often rank widgets.co.in higher than other sites selling the same product but only have a .com tld.

Buyer Confidence

Gather information about your customer before they start browsing

Summary

I hope you’ve seen the importance of not overlooking this great opportunity to bring in extra customers, simply by choosing a country domain name or simply adding as an extra name that points to

The Biggest Critics of Your Franchise Brand Name
The biggest critics of a franchise brand name come from two groups of people and neither of them are you customers. If our brand is lousy your customers will most likely simply not say anything, after all every day average brand names are a dime a dozen in the market place. No you biggest critics are of course your competition, who will never miss a swipe if you make the smallest

s for your chosen subject. These kind of links are graded much higher than reciprocal linking.

Buyer Confidence

Gather information about your customer before they start browsing

Summary

I hope you’ve seen the importance of not overlooking this great opportunity to bring in extra customers, simply by choosing a country domain name or simply adding as an extra name that points to

Branding, is It Time for a Change?
Colonel Sanders, the icon of Kentucky Fried Chicken®, recently went through a makeover. Only his fourth in 50 years. Management said the move is an attempt to keep the brand relevant and to promote that KFC® was actually started by the man himself. Yes, there really is – or was – a Colonel Sanders.Changing a brand’s visual identity is a very difficult decision to make.

purchase both a .com and a country tld. This allows you to appeal to both international and national customers. The potential sales that you can get with a country domain tld should not be overlooked as a small investment in an extra domain can bring big returns for you and your business.

Gather information about your customer before they start browsing

Summary

I hope you’ve seen the importance of not overlooking this great opportunity to bring in extra customers, simply by choosing a country domain name or simply adding as an extra name that points to

Top 7 Methods to Empower Employees
How many times have you asked someone to do something like “draw up a plan for such and such project”? Your employee completes the plan, but then you say, “That is not what I wanted” or “That is not how you do it”. And so the employee thinks: you didn’t tell me exactly how you wanted it done.If you find yourself having back and forth misunderstandings with your employees,

Summary

I hope you’ve seen the importance of not overlooking this great opportunity to bring in extra customers, simply by choosing a country domain name or simply adding as an extra name that points to your main domain name.

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If at all possible, approach your next employment interview as just one more opportunity for practice. Try to convince yourself that this is not the job of your dreams but an expenditure of time to allow you to watch yourself to learn for future interviews when you really want to receive an offer. The stress will be lower and your performance consequently superior.

Adding Value is easy, often fun, usually free, and always worth the extra thought.

Do you know the basics required in a media release? Are you aware that you’ll only likely get a ’10 second’ glance from an editor? Check out this article which takes you step by step on how to write a foolproof media release.

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