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Digg it UP - Are Custom Ebook Covers Really Necessary
John Pierpoint Morgan, described as a rational- but cold hearted man, was arguably the foremost banker in history. More than once, he revived a suffering United States economy from depression; and administered the organization of U.S. Steel: the world's first billion-dollar corporation in 1901.This legendary man, was born in Hartford, Conn
To attract clients who pay in full and out of pocket for your services, it's imperative to position yourself as a helpful expert. This is true whether you are a business consultant, a beautician, a psychotherapist, a gardener, a car mechanic, a coach or a massage therapist.It's a simple fact of human behavior: People are more likely to bel
Ebooks are big business these days. It seems like every website on the internet has one or more to download (including mine, but they are all free!) And with good reason -- once the initial hard work of actually creating the book is over, all sales will be 100% profit. Take note of the ebook covers that you see, next time you are surfing the internet. The range from works of art, to downright amaturish. But are they really necessary?
Well, in a word, yes. But why? Anyone buying an ebook knows they are downloading a file -- the cover they see isn't "real", so why should it make any difference? What makes a customer more likely to purchase an ebook that has a quality cover?
Pre Selling
I'm sure many of you are familiar with this term, but for those that aren't, here's an example. Lets suppose you are marketing your first ebook entitled "Your Road To Riches". Your sales page displays these words, but what sort of picture does that create in the mind of a prospective customer? You can't really know.
Small business costs are often the reason that many businesses either fail or do not begin in the first place. For some small business owners, the business startup cost can be so intimidating that they lose their dream before they even get started. For other small business owners, small business costs can put a strain on the finances set aside fo
Well, in a word, yes. But why? Anyone buying an ebook knows they are downloading a file -- the cover they see isn't "real", so why should it make any difference? What makes a customer more likely to purchase an ebook that has a quality cover?
Pre Selling
I'm sure many of you are familiar with this term, but for those that aren't, here's an example. Lets suppose you are marketing your first ebook entitled "Your Road To Riches". Your sales page displays these words, but what sort of picture does that create in the mind of a prospective customer? You can't really know.
Getting CustomersFirst, three great ways to get customers to come to you:1. Get Visible Join a Local Business AssociationMany communities and/or neighborhoods have business associations. Investigate to see if your area has one and if it does, join it. Get your face and y
Well, in a word, yes. But why? Anyone buying an ebook knows they are downloading a file -- the cover they see isn't "real", so why should it make any difference? What makes a customer more likely to purchase an ebook that has a quality cover?
Pre Selling
I'm sure many of you are familiar with this term, but for those that aren't, here's an example. Lets suppose you are marketing your first ebook entitled "Your Road To Riches". Your sales page displays these words, but what sort of picture does that create in the mind of a prospective customer? You can't really know.
For what are you exchanging your life? If it is not for people then you are paying too high a price. When we give ourselves to invest in other people, then we are investing for eternity, but if we give our lives for an organization, a job, an institution, a cause, or a program, then we are only focusing on the temporal. I have always loved my job
Pre Selling
I'm sure many of you are familiar with this term, but for those that aren't, here's an example. Lets suppose you are marketing your first ebook entitled "Your Road To Riches". Your sales page displays these words, but what sort of picture does that create in the mind of a prospective customer? You can't really know.
A quick story:During the annual meeting, the CEO of a manufacturing company informed her executive team that she wanted to achieve a 10% growth during the next 12 months. The VP of Operations made plans to purchase new manufacturing equipment for new products while the VP of Marketing & Sales began to implement a plan selling existing prod
But that's not what you want! No -- you want them to visualise the experience that suits you. The one that encourages them to buy your ebook. So let us suppose you have a nice ebook cover displayed beside your sales pitch. One that shows happy, affluent people. Perhaps it combines some elements of sunny days, money, and a nice car.
Now when they look at the cover, they are being exposed to the message you want to convey -- they can actually SEE the Road To Riches, rather than just being told about it. This reinforces your copy and the two combine to give a powerful pre selling effect.
Not so long ago, I created a cover for a psychic ebook. This had been selling steadily at perhaps 4-5 copies per week. On the first day of placi
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