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Digg it UP - Keep Displays Simple and Dramatic to Attract Attention
I was watching the feature film A Gentleman’s Game on cable. It’s a great movie, but it was on the Golf Channel, so I had to put up with long commercial breaks . . . and I mean long commercial breaks. I wanted to
Don’t add lots of text to your display;
Many people believe it will never happen, that a Bird Flu Pandemic killing millions of people racing through the country cannot occur. Yet in recent history; the last 400 years there have countless incidents where
Conventions and trade shows generally take place in huge rooms, and small, overly busy displays can get dwarfed by the surroundings and by other displays. Your display needs to be sized proportionally to fit well with the other displays, and whatever lettering and photos or other art work incorporated into the display need to be seen and read or understood from across the room. Be sure to add plenty of color; broad areas of solid color are best as background for your informational material. Ideally the display should reflect the color scheme your company has chosen for its logo and other corporate marketing materials. If your media image is rather staid, brighten it up by using rich background display material. Of course, the background has to fit in with your image—rich golds and greens, perhaps, for a solid banking persona, something more high tech for a computer hardware manufacturing firm.
Don’t add lots of text to your display;
Ralph Emmerson said - "If a man write a better book, preach a better sermon or make a better mouse trap than his neighbor, though he build his house in the wood, the world will make a beaten path to his door."
Don’t add lots of text to your display;
What do you think about a website that claims to serve 100% free classified ads worldwide? Incredible! Trickery! Insane! Well, no one can use such harsh words if he or she correctly identifies the motivation of a
Don’t add lots of text to your display;
In difficult economic times, the question of how to deliver value to conference attendees while keeping the cost under control is truly a conundrum. Determining what activities conference attendees see as valuable
Don’t add lots of text to your display;
The advent of technological advancement in industrial set-ups has altered the working conditions and requirements on the part of employees and employers. Also the changes in government policies have also been take
Don’t add lots of text to your display; the basic information is best, augmented by brochures and other take-away material. Any technical or practical information that is not provided by printed brochures should be available from your staff, who should be on hand and trained to answer all questions.
Remember, your display is designed to make prospective clients walk across the room, quickly take in your message, and engage with your sales staff. From there, your sales associates can take over and make appointments or sales.
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