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India Heads Fast In Exports
India Story Just Got BetterWithin a week (31 Dec.-7 Jan), the UPA Government has revised the GDP growth estimates for both, the previous fiscal as well as for the current year. The FY04 estimate was raised from an already impressive 8.2% to an even better 8.5%, and the forecast for FY05 was raised from 6-6.5% to 6.9%. The improved performance for the previous fiscal is not surprising, as it was on a low base, and a bumper harvest. But, to have an economy grow at nearly 7% on an extremely high base is just superb. What makes the upward revision in the current fiscal’s growth projection even better is that the farm output this year will be much lower than last year’s production. Agriculture growth this year will shrink to a negligible 1.1% versus a solid 9.6% in the previous fiscal. Still, the overall impact on the economy will be much lower, thanks largely to the robustness in industrial and services sectors. This is quite a departure from the past, when a significant drop in farm output invariably led to an equally big decline in the manufacturing growth in that year and in the following one. In the decades before the 1990s, total GDP would actually fall on account of poor agricultural growth. That this negative trend has been reversed is definitely a welcome sign for the Indian economy.The last time the Indian economy went thr

itor, and as I heard from his customers (remember: research!) I found many complaining the information was just too long and not simple enough to implement.

I made my eBook just 60 or so pages long, with simple, step-by-step plans and my USP was that I had a “no fat, simple, step-by-step plan”.

It worked. The first year that little eBook earned over $50,000—and it took only a couple days to put together.

Step Three: Turn your USP into a title.

Have you read the crazy titles the "tabloids" com

Great Customer Service: Do You Use This Essential Tool?
Are your customers thrilled by the way your employees interact with them? Learning the answer to this question can literally change the future of your business.Please understand that your customers do NOT deal with your business because it is just the same as other businesses in your industry. People, who deal with your business repeatedly, do so because your business is different in ways important to them. How your employees treat customers is one of the most important differentiators.If your cashier, the last person a customer usually sees, is unfriendly, inattentive, slow, or poorly groomed, guess what impression your customers take away when they leave?If your salespeople are pushy, unhelpful, incompetent or fail to treat prospects to a good experience in any other way, how many of those valuable potential customers will just ‘vote with their feet’ and go elsewhere to purchase?If your service, delivery, or installation people are poorly dressed, ill mannered, messy, tardy, or incompetent, will people deal with you again no matter how great your other employees are?If the employee who answers your telephone is unfriendly, unaccommodating, sounds bored, or gives the impression that the caller is an unwelcome interruption, will that person be likely to call again when they can clearly see your competitor

Selling a book online is much different than offline.

Imagine for a moment you are going to a bookstore to get a book on candle making. You get to the store, find the section on candle making and begin browsing through the titles. You pick up the individual books, examine the table of contents and maybe even read a few paragraphs. Eventually you pick the one which you believe suits you best and purchase it.

Buying a book (or eBook) online is nothing like that—the purchase decision is made simply by the title of the book and the description on the website.

So, in order for your book to sell you must have a compelling “theme” to build your book around. Your theme is what is often referred to as a unique selling proposition or “USP”.

Here are the steps to getting that done:

Step One: Examine your competitor’s web sites.

At this point many people counsel you to purchase all of your competitor’s books, figure out what they go about solving your prospect’s problems then decide how you can do it better in your own book.

Good advice but it lacks the most basic fundamental—the one you learned in the first two paragraphs—people don’t see the content until they BUY. They make the decision to buy based on the web copy.

So, I want you to visit your competition’s web sites. For each site, determine what (if anything) is unique about their offer. Are they offering a unique solution to your prospect’s problems? Are they giving a unique service? Unique information?

Those are the messages you are competing with.

Step Two: Determine your own unique USP.

Brainstorm on something you can deliver to your customers that others are not. Do you have unique experience no one else has? Can you offer a “step-by-step” approach rather than just “information”?

Sometimes a seeming “disadvantage” can be your advantage…

Several years ago I came up with a great idea for an eBook. My main competition was another eBook at around 175 pages—most of it fluff. As I looked at the product and website of my competitor, and as I heard from his customers (remember: research!) I found many complaining the information was just too long and not simple enough to implement.

I made my eBook just 60 or so pages long, with simple, step-by-step plans and my USP was that I had a “no fat, simple, step-by-step plan”.

It worked. The first year that little eBook earned over $50,000—and it took only a couple days to put together.

Step Three: Turn your USP into a title.

Have you read the crazy titles the "tabloids" come

Fox Arkansas Looking for New Ventures
Arkansas is a very diverse state. You have a lot of things going on for this state. The state has a lot to offer to visitors, travelers and even for entrepreneurs. You can see in the state a lot of opportunities for outdoor adventures such as cavern or cave tours and a lot of mountain trails and scenic routes to hike, walk and drive.And for entrepreneurs, the state opens up a lot of opportunities. Arkansas is rich with small towns that lure not only travelers but can be an investor's new base of business as well, such as Fox and Charlotte towns.Venture capital is a great way for small businesses to get the funding they need. Venture capital is more commonly sponsored by the wealthy investors and at times professionally managed investment fund. Government backed Small Business Investment Corporations (SBICs), or their subsidiaries like different investment banking firms, insurance companies, or corporations also act as sources of venture capital.What these investors do is that they invest their money on companies that are still starting up and seems to have great potential of becoming big and earning a lot in profits.However, venture capital could be somewhat difficult for small businesses to obtain, without the proper proposal that is. It is always standard procedure for investors to require entrepreneurs a formal

title of the book and the description on the website.

So, in order for your book to sell you must have a compelling “theme” to build your book around. Your theme is what is often referred to as a unique selling proposition or “USP”.

Here are the steps to getting that done:

Step One: Examine your competitor’s web sites.

Those are the messages you are competing with.

Step Two: Determine your own unique USP.

Sometimes a seeming “disadvantage” can be your advantage…

I made my eBook just 60 or so pages long, with simple, step-by-step plans and my USP was that I had a “no fat, simple, step-by-step plan”.

It worked. The first year that little eBook earned over $50,000—and it took only a couple days to put together.

Step Three: Turn your USP into a title.

Have you read the crazy titles the "tabloids" com

If You Want to Hire Frogs, All You Have to Do is Croak
I was talking with a friend recently about Customer Service personnel and what makes a good person become great in the Customer Service field.I thought about it and narrowed it down to 3 basic things.Friendliness.Intelligence.Training.Then he asked me how would I attract a friendly, intelligent and trainable person. I told him I would write an ad, and then he could use it, if he wished.I then proceeded to read about oh, 1000 or so Customer Service ads on various job boards to see if there was one that I thought would work. I did not find many.Most were something like this. “Rare (unique, unusual, unbelievable) opportunity for hard working (dedicated, industrious, diligent) individual looking for exciting (unbelievable, fantastic, wonderful) career with our company. Duties include answering phones (heavy phone interaction, phone calls, and phone sales), data entry, interaction with customers and company personnel, order entry and processing (computer order entry, computer use). Skills should include Outlook (Microsoft Office Suite, Excel), phone answering skills, able to multitask (work like a dog), handle busy office environment (work with little or no supervision) and be a team player (Don’t be a troublemaker). Pay commensurate with experience. Benefits available. We are an EOE.”

ter in your own book.

Those are the messages you are competing with.

Step Two: Determine your own unique USP.

Sometimes a seeming “disadvantage” can be your advantage…

I made my eBook just 60 or so pages long, with simple, step-by-step plans and my USP was that I had a “no fat, simple, step-by-step plan”.

It worked. The first year that little eBook earned over $50,000—and it took only a couple days to put together.

Step Three: Turn your USP into a title.

Have you read the crazy titles the "tabloids" com

Preparation of the Marketing Campaign: Advertising
Keyword Concepts: factors that influence advertisingAdvertising: Of all the promotional mix elements, advertising is the one with the greatest similarities worldwide. The reason is that most advertising everywhere is based on American practices. The trend towards global marketing and economies of scale have prompted many firms to stress the standardization of advertising procedures.The factors that influence advertising are: the type of product, availability of media and the foreign environmental forces.1) Type of product: buyers of industrial goods and luxury products act on the same way worldwide, thus the standardization approach may be applied in these cases. This enables manufacturers of capital goods to market these goods worldwide with very little modification in the various markets. Firms such as Coca-Cola, Avon, and Levi Strauss use this international approach successfully.2) Availability of media: Even when the campaign message is standardized, advertisers may find they cannot use the same media mix in all countries.3) Foreign environmental forces: Like variations in the media availability, the foreign environmental forces act as deterrents to international standardization. Amongst the most influential of these forces are the socio-cultural forces. A basic cultural decision for the marketer is whe

eting with.

Step Two: Determine your own unique USP.

Sometimes a seeming “disadvantage” can be your advantage…

I made my eBook just 60 or so pages long, with simple, step-by-step plans and my USP was that I had a “no fat, simple, step-by-step plan”.

It worked. The first year that little eBook earned over $50,000—and it took only a couple days to put together.

Step Three: Turn your USP into a title.

Have you read the crazy titles the "tabloids" com

Your Dream Job - It's Never too Late to Have Your Dream Job
How many times have you daydreamed about quitting and beginning something you are truly passionate about? Do you look at other people and envy how happy they seem when they talk about their work? Do you envy those in their twenties who have the “time” to change their direction? Do you wish you could do it all over again? Well, you can. Easier said than done right? Sure, deciding to change jobs and even careers involves a lot of unknowns, obstacles, and restless nights; however, that can’t be worse than spending your days in a job that makes you unhappy and does not allow you to use all of your unique gifts and talents.I was working with a client once who was miserable in her job. She did not feel challenged, she did not like the work, she felt her creativity was being stifled, and she hated her boss. I asked her “how would she like it to be?” She gave a long sigh, basking in the possibility of having the job she really wanted, but then quickly shifted gears to what she called her “reality”. She felt she had already spent the money on her education and she was therefore obligated to stay in that job because 5 years ago she made the choice to work in that profession. She said she had to accept that this was her place and that it was too late to change.Too late for what? Too late to go after what you really want? Too late to be in

itor, and as I heard from his customers (remember: research!) I found many complaining the information was just too long and not simple enough to implement.

I made my eBook just 60 or so pages long, with simple, step-by-step plans and my USP was that I had a “no fat, simple, step-by-step plan”.

It worked. The first year that little eBook earned over $50,000—and it took only a couple days to put together.

Step Three: Turn your USP into a title.

Have you read the crazy titles the "tabloids" come up with for their articles? "500 Pound Cat Eats Owner", "Elvis Found Alive in Jamaica", "Something You’re Eating Right Now Can Poison You-Do You Know What It Is?."

Pretty captivating, huh?

The tabloids use these crazy titles to get us to buy and read their publication. They understand the high value a captivating title can have in getting their product sold.

The same thing is true for any book you write for sale. You need to have a captivating title that grabs people’s attention and forces them to buy.

Here are some ways to create a captivating title for your next project:

1. Have Emotional Appeal

"How to Lose Weight on a Low-Calorie Diet" Yawn.

How about "Suddenly Sexy: How One Small Change Can Give You the Body of Your Dreams (and His!)" Wow, sign me up!

Appealing to emotion dramatically increases the likelihood your article or book will be picked up and read. Appealing to our innermost desires, our ambitions, our curiosity or our vanity can be powerfully effective.

Consider this title for a book on overcoming diabetes: "No More Needles: A Handbook for Beating Diabetes". It appeals to both the fear of pain as well as the hope for a cure.

2. Make it Catchy

"Suddenly Sexy" conveys a whole image in just two words. "No More Needles" does the same. Over the years you have probably seen many titles with a "catchy" theme:

"Chicken Soup for the Soul"
"Rich Dad, Poor Dad"
"The One Minute Manager"
"Don’t Sweat the Small Stuff"

3. Convey a Benefit

"Six Figures in Six Months" conveys a compelling benefit. So do "No More Tantrums" or "Fly Free: How to Fly Almost Anywhere on Earth for Nothing". Each has an obvious benefit to the reader.

4. Be Creative by Copying Others

To create captivating titles, look at what titles have been compelling or successful in the past then adapt them to your own use.

If I were writing an article or book on parenting, I might use "Chicken Soup for the Soul" as inspiration.

First, I would break it down:

"Chicken Sou

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Business values can't be taught. They must be caught. Values do matter because values drive decision making. Values drive behavior. Living out my values makes them meaningful both on a personal and business level.

Is it possible for an insurance company to use its insurance adjuster division to promote goodwill and public relations? Hey, if a Lizard can do it on Television then anything is possible right? Consider if you will the number of insurance adjusters an insurance company may have and then consider the needs of a Neighborhood Mobile Watch Business Program.

It's easy to get intimidated when you are selling to highly-trained and highly-educated experts - and intimidation can hold you back from your full potential. This article will provide you with three simple steps to overcoming intimidation for good.

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