is multi-paged, make sure the button or link to get to the next page is clearly displayed.

2. Add a progress meter: The typical purchasing process for a given product on a website is multi-step (mul

You've spent a good deal of time creating an awesome website with very enticing advertising copy that is very successful in getting your customers to click the "Buy Me" button. However, after examining your websites logs you've come to notice a very ugly pattern - your customers are abandoning your website after they decide to buy your product (after they click the "Buy Me" button). This is called shopping cart abandonment, because it is usually the purchasing process within your shopping cart that scares the customer away.

Let's go over 5 ways to reduce shopping cart abandonment:

1. Be crystal clear as to what needs to be done: Complex shopping carts are a sure way to scare away potential customers. Make sure the instructions on what needs to be filled out are simple, easy to read, and easy to edit. Also, if the checkout process is multi-paged, make sure the button or link to get to the next page is clearly displayed.


2. Add a progress meter: The typical purchasing process for a given product on a website is multi-step (mult

Lessons From A Checker Game
My 9 year old son loves to play the board game Checkers. At one time playing against him was a snap, because he didn’t really understand the concept of the game, he only enjoyed the family time together sharing an activity. However, after much practice and a graduate student of “Checker Camp” directed by his father, he became an expert player. The once short checker game b
logs you've come to notice a very ugly pattern - your customers are abandoning your website after they decide to buy your product (after they click the "Buy Me" button). This is called shopping cart abandonment, because it is usually the purchasing process within your shopping cart that scares the customer away.

Let's go over 5 ways to reduce shopping cart abandonment:

1. Be crystal clear as to what needs to be done: Complex shopping carts are a sure way to scare away potential customers. Make sure the instructions on what needs to be filled out are simple, easy to read, and easy to edit. Also, if the checkout process is multi-paged, make sure the button or link to get to the next page is clearly displayed.


2. Add a progress meter: The typical purchasing process for a given product on a website is multi-step (mul

Rich Scams Revealed
Whether it's real estate investing, selling by classified ads, stock market investing, internet affiliate marketing, or something else, we've all seen the fantastic claims people make about making tons of money, AND how they can show you how to do the same thing. I can tell you right now that 99% of these people are total frauds. You may be have even fallen prey to one of t
ause it is usually the purchasing process within your shopping cart that scares the customer away.

Let's go over 5 ways to reduce shopping cart abandonment:

1. Be crystal clear as to what needs to be done: Complex shopping carts are a sure way to scare away potential customers. Make sure the instructions on what needs to be filled out are simple, easy to read, and easy to edit. Also, if the checkout process is multi-paged, make sure the button or link to get to the next page is clearly displayed.


2. Add a progress meter: The typical purchasing process for a given product on a website is multi-step (mul

That's My Eyeball!
I was checking out the independent films at Netflix a few minutes ago, when something startling happened.I came across a DVD cover with an oddly familiar blue eyeball staring at me.“I know that eye” I thought.“Wow, imagine being able to recognize an eye” I continued to silently mutter to myself.“Gee, we have amazing perceptual abilities,” I went on
done: Complex shopping carts are a sure way to scare away potential customers. Make sure the instructions on what needs to be filled out are simple, easy to read, and easy to edit. Also, if the checkout process is multi-paged, make sure the button or link to get to the next page is clearly displayed.


2. Add a progress meter: The typical purchasing process for a given product on a website is multi-step (mul

Stop Sabotaging Employee Performance
Many managers and executives sabotage employee performance systematically and regularly.Why would they consciously or unconsciously sabotage organization success with this destructive management style? Change can be either a curse or a blessing. Most people fear, dislike and resist any change that they perceive threatens their security, future success or well being.is multi-paged, make sure the button or link to get to the next page is clearly displayed.


2. Add a progress meter: The typical purchasing process for a given product on a website is multi-step (multi-page). While it is good to keep these steps to as few as possible, it's even better to let your customer know what step they are on. A progress meter simply tells the customer what step they are in within your purchasing process. You've probably seen them in action on some of your favorite websites. It could be a graphical meter or a simple text-based indicator. A progress meter is absolutely necessary to help reduce shopping cart abandonment.


3. Show the product (or products) in the shopping cart: This can be a small picture, or a very brief (but specific) description of the product. Make sure the picture or description of the product contains a popup link that shows all the details and benefits the product has to offer. Remember, as customers fill out the purchase form they need to see what they are actually buying - so they know

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