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Digg it UP - How To Sell Your Products Online?
Several weeks ago, I conducted a “Mastering the Cold Call” seminar for the Printing Industries of Connecticut and Western Massachusetts. At the end of the seminar, a participant came up to me and said, “Thank you! I learned so much! I learned ‘Don’t Take No for an Answer.’” Another participant standing to his side exclaimed, “No! What I learned is, ‘Don’t Make No Your Answer!’” How often do you do that—especially on an introductory call? How often do you project your fears and insecurities onto the prospect you are calling and decide that you are doomed before you dial? The definition of a cold call or an introductory call is that you are calling a stranger. This stranger could be having a good day—or a bad day. This stranger could be warm and friendly or brusque and dismissive. There is no way of determining this ahead of time. Beware of doing a mind read
- You can build one for a fraction of the cost, needed to create an e-commerce website.
- You can choose the design of your web store from numerous available templates.
- Simple editor allows you creating your web store all by yourself.
- You can be up and running within days.
- You can choose a merchant account from the one offered by the service provider.
There are many Web Store service providers on the Internet like Yahoo! Store, Bigstep, Rusbiz, etc. Compare and choose the one, which best suits your requirement. As an added advantage, some of the Web Store service providers will integrate your store with a shopping mall or e-marketplace free of charge. This will instantly expose your web store to a large targeted prospective customer audience. Create an online catalog
If you sell only one
Is it your dream to start a business? Do you dream of owning a successful business? You may even wish that your business can generate passive income for you, so that you can retire financially free.But you stop there, you didn't make that leap of faith, a huge stone is in your heart holding you back. You have a sense of fear in you. The fear of failure, the fear of uncertainty keeps popping from your head whenever you want to venture out. You are worried about failures, survival, insecurity etc. It will never end unless you put a stop to the fear.How do you get rid of this fear? To move forward towards your dream, getting rid of this fear is necessary.First let us discuss about where does fear of failure comes from. This fear comes mainly from young when you are in school. What happen when you didn't do well in school? Do they call you a failure? Do th
If you are selling products and services offline, you should seriously consider hopping on to the e-commerce bandwagon, or risk loosing significant portion of your business to your more proactive competitors!
Is it difficult to start selling products or services online?
May be, in the beginning of Internet era, this was a daunting task, but today, with proper planning it is fairly easy.
- Choose the products or services that are viable to sell over the Internet
- Build an online presence
- Create an online product catalog
- Choose payment methods
- Promote
Select products or services to sell
Although, some products are easier to sell online, contrary to popular believe, most of the products and services are, actually, marketable on the Internet. At present, books, electronics, information and travel related products are selling better online. But, that does not mean that there is no room for other products or services. As a matter of fact, you can sell just about anything over the Internet! It depends more on the market segment you choose, and how good you are in marketing. As you know, traditional items that you can get in nearest grocery store were not doing very well on the Internet. However, that is going to change very soon! According to Forrester Research many of today’s slow categories are poised to significant growth as oppose to early online sales leaders like travel and electronics, which will experience market maturity and slower growth. Prediction is:
Food and beverage category will grow at a rate of 49 percent, reaching $18.2 billion by 2007. The home products category will grow by 42 percent over five years, from $7.3 billion in 2002 to $42.0 billion in 2007. Flowers, cards, and gifts will grow by 41 percent, from $951 million in 2002 to $5.3 billion in 2007.
That’s not all! By the year 2008, today’s best selling product: books will have a mere 3 percent share of total business to consumer online sales.
So, if your products and services can generate offline sales there should not be any problem in selling these items online.
Build online presence
You can choose to build an e-commerce website either yourself by hiring required experts, i.e. web programmers or by appointing a website developing company to do the job for you. In both of the cases, you have to be prepared to spend a significant amount of money. E-commerce site is a very broad terminology! Depending on you demand, it can cost you from a modest US $800 to any where over a million US dollar! That’s not all! You have to be prepared to spare considerable time on it, as well. Writing the technical scope, choosing the appropriate design for your site and creating proper content for your site will take a lot of your time. And there is no guarantee that you will do everything right!
That’s why, if you are new to e-commerce and do not want to spend a fortune in your first endeavor, you should think about making your online presence by choosing one of the available, on the Internet, Web Store services. There are enormous advantages of using these services:
- You can build one for a fraction of the cost, needed to create an e-commerce website.
- You can choose the design of your web store from numerous available templates.
- Simple editor allows you creating your web store all by yourself.
- You can be up and running within days.
- You can choose a merchant account from the one offered by the service provider.
There are many Web Store service providers on the Internet like Yahoo! Store, Bigstep, Rusbiz, etc. Compare and choose the one, which best suits your requirement. As an added advantage, some of the Web Store service providers will integrate your store with a shopping mall or e-marketplace free of charge. This will instantly expose your web store to a large targeted prospective customer audience. Create an online catalog
If you sell only one o
If you are going to start a new business in the state of Oregon, you should look for sources of business tax credits for Oregon companies. These credits are available not only when starting a new business, but also when expanding an existing business. Here is some information to help you get tax credits for companies in Oregon.The government of the state of Oregon is very concerned about the environment. If you are planning to invest in any business that helps the environment, then the Oregon Department of Energy is ready to provide financial assistance. This benefit is known as the Business Energy Tax Credit. If you invest in environment friendly projects such as recycling, energy conservation, less polluting fuels for transportation and renewable energy resources, you may qualify for this tax credit.To find out how much tax credit you can get, you have to c
- Choose the products or services that are viable to sell over the Internet
- Build an online presence
- Create an online product catalog
- Choose payment methods
- Promote
Select products or services to sell
Although, some products are easier to sell online, contrary to popular believe, most of the products and services are, actually, marketable on the Internet. At present, books, electronics, information and travel related products are selling better online. But, that does not mean that there is no room for other products or services. As a matter of fact, you can sell just about anything over the Internet! It depends more on the market segment you choose, and how good you are in marketing. As you know, traditional items that you can get in nearest grocery store were not doing very well on the Internet. However, that is going to change very soon! According to Forrester Research many of today’s slow categories are poised to significant growth as oppose to early online sales leaders like travel and electronics, which will experience market maturity and slower growth. Prediction is:
Food and beverage category will grow at a rate of 49 percent, reaching $18.2 billion by 2007. The home products category will grow by 42 percent over five years, from $7.3 billion in 2002 to $42.0 billion in 2007. Flowers, cards, and gifts will grow by 41 percent, from $951 million in 2002 to $5.3 billion in 2007.
That’s not all! By the year 2008, today’s best selling product: books will have a mere 3 percent share of total business to consumer online sales.
So, if your products and services can generate offline sales there should not be any problem in selling these items online.
Build online presence
You can choose to build an e-commerce website either yourself by hiring required experts, i.e. web programmers or by appointing a website developing company to do the job for you. In both of the cases, you have to be prepared to spend a significant amount of money. E-commerce site is a very broad terminology! Depending on you demand, it can cost you from a modest US $800 to any where over a million US dollar! That’s not all! You have to be prepared to spare considerable time on it, as well. Writing the technical scope, choosing the appropriate design for your site and creating proper content for your site will take a lot of your time. And there is no guarantee that you will do everything right!
That’s why, if you are new to e-commerce and do not want to spend a fortune in your first endeavor, you should think about making your online presence by choosing one of the available, on the Internet, Web Store services. There are enormous advantages of using these services:
- You can build one for a fraction of the cost, needed to create an e-commerce website.
- You can choose the design of your web store from numerous available templates.
- Simple editor allows you creating your web store all by yourself.
- You can be up and running within days.
- You can choose a merchant account from the one offered by the service provider.
There are many Web Store service providers on the Internet like Yahoo! Store, Bigstep, Rusbiz, etc. Compare and choose the one, which best suits your requirement. As an added advantage, some of the Web Store service providers will integrate your store with a shopping mall or e-marketplace free of charge. This will instantly expose your web store to a large targeted prospective customer audience. Create an online catalog
If you sell only one
Yes, it is a known fact in the business world that accounting is one of the toughest jobs to handle. You have to be busy in looking deeply into the bills, payment records and other financial documents all the time. This can make you really crazy if the work of entire month gets piled up. To avoid this problematic situation, you can hire an accounting professional to check and record the transaction on regular basis. Who wants to get entangled in the accounting transactions and suffer? Moreover, if you do not maintain the accounting transactions regularly, then you surely might have to face some problem.Every accounting New York professional work towards the benefits of their clients and they keep on having a close watch over all the financial transactions. In fact, they cannot afford to miss on any such transaction because it can raise problems in the growth of the
Food and beverage category will grow at a rate of 49 percent, reaching $18.2 billion by 2007. The home products category will grow by 42 percent over five years, from $7.3 billion in 2002 to $42.0 billion in 2007. Flowers, cards, and gifts will grow by 41 percent, from $951 million in 2002 to $5.3 billion in 2007.
That’s not all! By the year 2008, today’s best selling product: books will have a mere 3 percent share of total business to consumer online sales.
So, if your products and services can generate offline sales there should not be any problem in selling these items online.
Build online presence
You can choose to build an e-commerce website either yourself by hiring required experts, i.e. web programmers or by appointing a website developing company to do the job for you. In both of the cases, you have to be prepared to spend a significant amount of money. E-commerce site is a very broad terminology! Depending on you demand, it can cost you from a modest US $800 to any where over a million US dollar! That’s not all! You have to be prepared to spare considerable time on it, as well. Writing the technical scope, choosing the appropriate design for your site and creating proper content for your site will take a lot of your time. And there is no guarantee that you will do everything right!
That’s why, if you are new to e-commerce and do not want to spend a fortune in your first endeavor, you should think about making your online presence by choosing one of the available, on the Internet, Web Store services. There are enormous advantages of using these services:
- You can build one for a fraction of the cost, needed to create an e-commerce website.
- You can choose the design of your web store from numerous available templates.
- Simple editor allows you creating your web store all by yourself.
- You can be up and running within days.
- You can choose a merchant account from the one offered by the service provider.
There are many Web Store service providers on the Internet like Yahoo! Store, Bigstep, Rusbiz, etc. Compare and choose the one, which best suits your requirement. As an added advantage, some of the Web Store service providers will integrate your store with a shopping mall or e-marketplace free of charge. This will instantly expose your web store to a large targeted prospective customer audience. Create an online catalog
If you sell only one
Over the last month, I have come to hate emails and answerphones; not because I get 100 emails every day but because emails and answerphones are fast becoming the tool of the coward. At Beyond Philosophy we worked with a client a while ago whose account managers and sales teams never used to speak to anyone! They just used to send emails. If the customer called in they were greeted by answerphones which were kept on all day. You see the sales teams were all busy doing “real” work. The customers were just interrupting them. Surely this must be the height of “inside out” behaviour.But why do people do this?Primarily, it is because we all feel we can say things in emails that we would never say face to face. In my experience this never works how people would expect. No matter how hard you try, you think you have written one thing and the person reads something e
Build online presence
You can choose to build an e-commerce website either yourself by hiring required experts, i.e. web programmers or by appointing a website developing company to do the job for you. In both of the cases, you have to be prepared to spend a significant amount of money. E-commerce site is a very broad terminology! Depending on you demand, it can cost you from a modest US $800 to any where over a million US dollar! That’s not all! You have to be prepared to spare considerable time on it, as well. Writing the technical scope, choosing the appropriate design for your site and creating proper content for your site will take a lot of your time. And there is no guarantee that you will do everything right!
That’s why, if you are new to e-commerce and do not want to spend a fortune in your first endeavor, you should think about making your online presence by choosing one of the available, on the Internet, Web Store services. There are enormous advantages of using these services:
- You can build one for a fraction of the cost, needed to create an e-commerce website.
- You can choose the design of your web store from numerous available templates.
- Simple editor allows you creating your web store all by yourself.
- You can be up and running within days.
- You can choose a merchant account from the one offered by the service provider.
There are many Web Store service providers on the Internet like Yahoo! Store, Bigstep, Rusbiz, etc. Compare and choose the one, which best suits your requirement. As an added advantage, some of the Web Store service providers will integrate your store with a shopping mall or e-marketplace free of charge. This will instantly expose your web store to a large targeted prospective customer audience. Create an online catalog
If you sell only one
With the development of the Internet, many new work categories such as call centres, computer programming, reading medical data such as X-rays and MRI's, medical transcription, income tax preparation, and title searching are being offshored.Relocation of businesses processes to other countries, especially a country overseas can be defined as offshoring. This includes any business process such as production, manufacturing, or services. With the growth of services, offshoring is linked to the availability of large amounts of reliable and affordable communication infrastructure following the telecom and Internet expansion of the late 1990s. Coupled with the digitization of many services, it was possible to shift the actual production location of services to low cost countries in a transparent manner to end-users.The word "outsourcing" became well known largely because
- You can build one for a fraction of the cost, needed to create an e-commerce website.
- You can choose the design of your web store from numerous available templates.
- Simple editor allows you creating your web store all by yourself.
- You can be up and running within days.
- You can choose a merchant account from the one offered by the service provider.
There are many Web Store service providers on the Internet like Yahoo! Store, Bigstep, Rusbiz, etc. Compare and choose the one, which best suits your requirement. As an added advantage, some of the Web Store service providers will integrate your store with a shopping mall or e-marketplace free of charge. This will instantly expose your web store to a large targeted prospective customer audience. Create an online catalog
If you sell only one or couple of products and do not add products or services often, you don’t require an online catalog. However, if you have a product line of over 10 products and you constantly add or change products, you should consider a web store with the facility of an online product catalog. This feature of a web store service allows rapid developing and maintaining of you electronic catalog without spending large sums on creating one by yourself.
Look for a web store service provider who offers wizard or form base product adding method to the electronic catalog and use some kind of standard product classification codes. At later stage, if you choose to sell products through e-marketplaces, this will allow you to integrate your products to e-marketplaces and make sales offers with ease.
Choose a payment method
If you are planning to sell ebooks, reports, whitepapers etc. I would suggest you to consider using clickbank’s marketplace. That way, you don’t have to worry about getting a credit card merchant account.
Around 90 percent of all sales transaction occur online are by credit card payments. To accept credit card payment over the Internet, you must first have a merchant account. A merchant account allows a vendor to process credit card transactions. If you built a web store online with one of the web store service providers, you will see that they offer gateways to one or several merchant account providers and have partnership with them. In general, you get a better deal with them. However, as charges vary significantly from one merchant account provider to another, make sure you shop around before committing yourself to one.
Promote you site
To sell your products through your site, you must draw traffic. There are number of ways of promoting your site on the Internet. This includes:
- Search engine submissions
- Adding your site to different online directories
- Opt-in email campaign
- Link exchange
- Banner and link ads
In you effort to promote your site, you should combine as many offline and online promotional methods you can come up with. The more traffic you can generate the better chance you have of selling more products from your Web Store.
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