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Digg it UP - Email Marketing Metrics - How To Measure the Success of Your Emails I
Successful salespeople have the ability to turn the customers they serve into advocates. They don't directly ask for assistance, they do it by going the extra mile when providing service. It is only natural for satisfied customers to refer their friends and business associates to someone they know they ca
Companies that close their books fast will experience the interrelated benefits of faster access to financial information, better-informed decision making, more efficient processes, reduced man-hours, cost savings and a healthier image in the market. But as companies seek to achieve a fast close, the poor performance of some
Sure, you can evaluate an email by how many dollars it produces, but since many of your emails are going to be content emails, this will be hard to implement across the board.
Sometimes you can identify one single problem in your email campaign, for example, a particular headline or email, and the responsiveness will go up for your entire campaign.
Here are some common email marketing metrics:
Delivery Rates:
The delivery rate is the percentage of emails that are actually delivered. This is important, and by tracking these you can often determine either the effectiveness of your autoresponder service, and you can determine if emails from certain sources have lower delivery rates – indicating that the quality of the lead or traffic source is suspect.
Open Rates:
The open rate is the percentage of emails that are actually opened. This is one of my most important metrics for measuring email effectiveness. My email campaigns have anywhere from 5 to 20+ emails in them, plus I send out a number of broadcasts, and for all of these, I track my open rates.
I study the open rate degradation over time – noticing particularly if one or two particular emails have an abnormally low open rate. This may indicate that the subject line or the headline is not effective.
If my email open rate drops dramatically and stays lows after one specific email, then I can assume that one of the problems may be a bad email – one that actually turns so many people off that it lowers my open rate in subsequent emails. When you see this problem, take a look at the email immediately before the open rate drop occurs – is it a bad email? Does it
At the end of the year, it’s important to both close-out the old year properly as well as plan for the new year. I recommend you start this process in early December so that there isn’t a last-minute rush to complete your year-end closing tasks. Even better, do this quarterly so that you remain caught-up with the tasks. He
Here are some common email marketing metrics:
Delivery Rates:
The delivery rate is the percentage of emails that are actually delivered. This is important, and by tracking these you can often determine either the effectiveness of your autoresponder service, and you can determine if emails from certain sources have lower delivery rates – indicating that the quality of the lead or traffic source is suspect.
Open Rates:
The open rate is the percentage of emails that are actually opened. This is one of my most important metrics for measuring email effectiveness. My email campaigns have anywhere from 5 to 20+ emails in them, plus I send out a number of broadcasts, and for all of these, I track my open rates.
I study the open rate degradation over time – noticing particularly if one or two particular emails have an abnormally low open rate. This may indicate that the subject line or the headline is not effective.
If my email open rate drops dramatically and stays lows after one specific email, then I can assume that one of the problems may be a bad email – one that actually turns so many people off that it lowers my open rate in subsequent emails. When you see this problem, take a look at the email immediately before the open rate drop occurs – is it a bad email? Does it
1. Why should I not compete with others?The very concept of “competition” is fear based. Somehow you are telling yourself that you have to “beat” the competition, or “take” a certain share of the marketplace, or “win over” a certain person. In reality, there is no other exactly like you, and there is no other person th
Open Rates:
The open rate is the percentage of emails that are actually opened. This is one of my most important metrics for measuring email effectiveness. My email campaigns have anywhere from 5 to 20+ emails in them, plus I send out a number of broadcasts, and for all of these, I track my open rates.
I study the open rate degradation over time – noticing particularly if one or two particular emails have an abnormally low open rate. This may indicate that the subject line or the headline is not effective.
If my email open rate drops dramatically and stays lows after one specific email, then I can assume that one of the problems may be a bad email – one that actually turns so many people off that it lowers my open rate in subsequent emails. When you see this problem, take a look at the email immediately before the open rate drop occurs – is it a bad email? Does it
The ability to gain and keep trust is a vital factor in being able to influence others. Research has shown, time and time again, that trust is always a contributing factor in the ability to influence others. When a person trusts you, trust alone can cause them to accept your message. On the flip side, if people don
I study the open rate degradation over time – noticing particularly if one or two particular emails have an abnormally low open rate. This may indicate that the subject line or the headline is not effective.
If my email open rate drops dramatically and stays lows after one specific email, then I can assume that one of the problems may be a bad email – one that actually turns so many people off that it lowers my open rate in subsequent emails. When you see this problem, take a look at the email immediately before the open rate drop occurs – is it a bad email? Does it
Chapter 1: Detailed Planning and AssessmentSun Zi said:"War is of immense importance. Because it will determines the nation and it's people survival. Thus the initial assessment of war is of utmost importance.There are five major areas one should look at and compare them with those of enemies to understand the s
There are a number of open rate trackers out there, and many of the autoresponders provide automatic tracking. If you do not have access to any of that, you can create an html image to put in your email; use a different one for each email, and you will be able to look at your server logs to determine how many opens there are.
To determine the open rate, simple divide the number of opens by the number of emails sent, and you have your open rate.
For example: 25 opens, 100 emails
25 / 100 = .25 = 25%
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