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Digg it UP - Testing Email Campaigns
You’re buying coffee. One label says this roasted mountain-fresh Colombian coffee is ideal for all coffee makers. But is it ideal for the coffee bean’s maker, the farmer? Your choice is empowering. When you choose fair trade, you get more than coffee; you get the opportunity to enrich someone’s life.What Is Fair Trade?Fair trade is an international alternative trading system designed to empower disadvantaged farmers, artisans, and labourers. The movement began 50 years ago when international aid organizations worked to help farmers and labourers in Africa break free from opp
Tone: Change your tone of writing to suit the recipient...for example if your audience are lawyers, you can be more
Being an active eBayer, I am often being asked about products to sell. A common question is "Where can I purchase products such as new release CD's DVD's and Video Games for Playstation and X box at a 75% to 100% discount. Well folks, this sort of discount on this type of merchandise is not available from Wholesalers or Dropshippers. The reason being, the competitive nature of the electronics industry, and simple supply and demand.Still with the tremendous popularity of these products and their ease to package and ship, people want to sell them. So where can you find these products at a
The key point to remember when testing is to use a control message as a basis for comparison. Don't be tempted by the ease of testing your campaign and test multiple parts of an email at once. Just test one facet of the campaign and compare it to the control message. Have a checklist which needs to be signed off. Also have a written testing procedure in place and record your results.
Factors to be tested:
Personalisation: Test whether you should personalize the subject line, whether you should work the business name into the copy...what other personalisations are relevant to your message? Do they make a difference to the result? Personalisation should not only be tested for response but also for deliverability differences. Segmentation: Test to see whether your response rates improve if the campaign is segmented even further. Generally the more targeted the offer, the better the response rate.
Tone: Change your tone of writing to suit the recipient...for example if your audience are lawyers, you can be more
They often say crime does not pay and indeed there are numerous examples of this. There are also examples of careers in crime, which do pay, well at least for a while. For instance there is the bank robber who lives quite well for a little while with literally money to burn and then after his short career gets to retire with full benefits and live in a gated community; Prison. Well not exactly the career, pension or retirement at the golf course you had in mind is it?You see a career in crime can pay off if you are lucky and talented but in the end it is not a very good career choice even
The key point to remember when testing is to use a control message as a basis for comparison. Don't be tempted by the ease of testing your campaign and test multiple parts of an email at once. Just test one facet of the campaign and compare it to the control message. Have a checklist which needs to be signed off. Also have a written testing procedure in place and record your results.
Factors to be tested:
Personalisation: Test whether you should personalize the subject line, whether you should work the business name into the copy...what other personalisations are relevant to your message? Do they make a difference to the result? Personalisation should not only be tested for response but also for deliverability differences. Segmentation: Test to see whether your response rates improve if the campaign is segmented even further. Generally the more targeted the offer, the better the response rate.
Tone: Change your tone of writing to suit the recipient...for example if your audience are lawyers, you can be more
Perhaps the most popular way to present a gift is to present flowers because flowers appeal to all our senses and brighten up our lives and our hearts. Perhaps you can find difficult to express your exact feelings and sentiments in words but you can express your exact sentiments by presenting flowers. Flowers bring good cheer and convey the right message in their own language – truest language of love. That’s why the popularity of flowers is.But there is a question which arise in our mind is when to send flowers and when not to. Flowers are a classic gift for any occasion and are alway
Factors to be tested:
Personalisation: Test whether you should personalize the subject line, whether you should work the business name into the copy...what other personalisations are relevant to your message? Do they make a difference to the result? Personalisation should not only be tested for response but also for deliverability differences. Segmentation: Test to see whether your response rates improve if the campaign is segmented even further. Generally the more targeted the offer, the better the response rate.
Tone: Change your tone of writing to suit the recipient...for example if your audience are lawyers, you can be more
Writing Effective CopyNever try to sell anything costing more than $5 in a small display ad or a classified ad. First of all, you don't have enough room to tell people everything they need to know to entice them to order.Instead, you need to employ the "Two-Step" method of advertising. Request the reader to send you $1 or 4 first-class postage stamps for more information. When they respond, you will send them a brochure, flyer, order form and cover letter so they can place an order for the real product.Now that pricing is out of the way lets talk about writing your
Tone: Change your tone of writing to suit the recipient...for example if your audience are lawyers, you can be more
Every customer loves great customer service and nearly every company claims to have great customer service. Unfortunately the customers who have been surveyed generally say that only about 10 to 15% of the companies out there have this so-called great customer service.So what does this tell us really? It tells us that the rest of the 85 to 95% of the companies out there that tell us they have great service do not have good customer service at all.Show me a company with great customer service and I will show you a company full of employees from the top CEO all the way down to the
Tone: Change your tone of writing to suit the recipient...for example if your audience are lawyers, you can be more formal in your tone. Don't use the same tone when writing to both lawyers and graphic designers!
Time and Day: Test this thoroughly for receptiveness. It can be different for each sector within each country...Research your audience and don't be scared to try out different times and days.
The length of the message: Test short messages, long messages...different lengths will suit different audiences and offers.
The lead: Recipients will stop reading if the first paragraph doesn't grab them. Use the "above fold" (preview window) wisely and put some attention grabbing statements or offer in there. Don't let the preview window be filled only with the company logo or header.
The offer: Test the offer/s thoroughly...Make sure the offer correlates with the subject line. Hard versus soft sells, Full-price versus discount offers, Different discount levels, Buy-one/get-one offers, Money-back guarantees, Free gift offer.
Follow up mailings: Test these thoroughly - both the copy/offer and the mechanism. If they're automated, does the mechanism work? Is it simple to use? If
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