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  • Digg it UP - Use of the Word Friend in Email Marketing

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    hniques..and other various bottom feeding activities of the online world. I’m not stating that anyone who does use this salutation is unethical, but it’s just a
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    In many b2b (business to business) marketing emails I receive, the opening salutation is 'Hello Friend'.

    In most cases, I don't know the people who have sent me these notes and given that I can count my true friends on the fingers of one hand, and with fingers to spare, it's highly unlikely these people will ever be listed among them.

    I'm instantly suspicious of these emails; my finger automatically heads towards the delete button as notes that start out like this are usually either:

    • Nigerian/419 scams
    • Shady MLM schemes
    • People touting cheesey information products
    • Get rich quick scams
    • Black hat search optimization techniques
    ..and other various bottom feeding activities of the online world. I’m not stating that anyone who does use this salutation is unethical, but it’s just a
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    se notes and given that I can count my true friends on the fingers of one hand, and with fingers to spare, it's highly unlikely these people will ever be listed among them.

    I'm instantly suspicious of these emails; my finger automatically heads towards the delete button as notes that start out like this are usually either:

    • Nigerian/419 scams
    • Shady MLM schemes
    • People touting cheesey information products
    • Get rich quick scams
    • Black hat search optimization techniques
    ..and other various bottom feeding activities of the online world. I’m not stating that anyone who does use this salutation is unethical, but it’s just a
    Employee Motivation is a Psychological Process
    To understand employee motivation, we first need to know exactly what it means. The most common definition of motivation states that motivation is the psychological process that gives behavior purpose and direction. It has also been defined as the inner force that drives us to
    .

    I'm instantly suspicious of these emails; my finger automatically heads towards the delete button as notes that start out like this are usually either:

    • Nigerian/419 scams
    • Shady MLM schemes
    • People touting cheesey information products
    • Get rich quick scams
    • Black hat search optimization techniques
    ..and other various bottom feeding activities of the online world. I’m not stating that anyone who does use this salutation is unethical, but it’s just a
    The Use Of Reverse Auctions In Business - Frequently Asked Questions
    In business the use of online ‘e-sourcing’ tools such as e-tenders and e-auctions is becoming commonly used to help buyers achieve rapid cost reduction. In this scenario suppliers are invited to bid for the buyer’s contracts either by submitting their tender online and/or par
  • Nigerian/419 scams
  • Shady MLM schemes
  • People touting cheesey information products
  • Get rich quick scams
  • Black hat search optimization techniques
  • ..and other various bottom feeding activities of the online world. I’m not stating that anyone who does use this salutation is unethical, but it’s just a
    Creating the Ultimate Vision for Ultimate Success
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    hniques..and other various bottom feeding activities of the online world. I’m not stating that anyone who does use this salutation is unethical, but it’s just a huge red flag for me.

    I can’t remember the last time that any of my friends commenced an email conversation by calling me 'Friend'. Oddly enough, they use my name or a nickname - go figure.

    I also often see the use of the word 'friend' in business communications where some sort of negotiation has only very recently been established.

    When someone I’m discussing a business partnership with writes back to me and states; 'we’ll do this for you my friend'; what I read is: 'we are more than likely going to shaft you'. This reaction isn't baseless paranoia, it's been honed through years of online business and partnership experiences.

    I think this opening sa

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