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Digg it UP - Email Marketing Done Right
For many of us, telecommuting seems like the ideal situation. You wake up, shuffle over to your home office, work at your own pace. You take a break when it suits you, you end your day when you're ready to. You can rearrange your work schedule to fit around your personal life.Or can you?What motivates most people to seek telecommuting is the need for a balance between work and play. Ironically, it's often this desire for balance that leads people to the realization that telecommuting is not for them.Take Meg Rottman. Now the President of her own Public Relations company, StylePR,
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Internet marketing is a growing industry with huge potential for creating wealth and financial success. As with anything, training is very important and if you can find a mentor, even better. There is a lot of free information available on the internet but you need to be able to sort the hype from the real thing. There are many excellent affiliate programs available. Some of these can be found through clickbank. You don't even need a website, but if you want to increase your success you can learn to do that too.1. Educate yourselfThere is free internet marketing training available if you search for it. As well, many excellent newsletters.
Email marketing is one of those buzz phrases that strikes a mixture of glee and trepidation all at once in the heart of most business owners and marketing departments. Email marketing and ezines have become all the latest excitement, providing the ability to reach a large number of clients with little more than the rattle of the keyboard and the click of a mouse. The power of this marketing tool and a successful email campaign can hardly be argued, but there are many issues of etiquette and responsibility that must be considered to keep your presentation from simply being listed as spam and quickly blocked away or deleted.
As you design your email marketing campaign it is a good idea to keep the following points in mind as part of how to make your campaign successful while still operating within the law and the expectation of your customers, or potential customers.
- Signing up subscribers
- Allowing for an opt-out
- Legitimate contact information
- Interesting and useful information and Non aggressive advertising
- No cutting corners to bulk up your list
We’ll take a look at each of these points in detail, emphasizing the right ways to handle concerns and build your business.
Signing up subscribers
No matter what type of email marketing campaign you’re planning, be it an ezine or simply a single page information blurb about a new shop grand opening, a mailing list with no one signed up to it is a pretty poor list. You may face the temptation to purchase email lists in bulk, but this is a temptation that should be avoided, as it may give you a lot of names, but of those only a slight fraction will have the interest in your product to actually open the email and read it. Better is to sign up people that you have personally met, or that have visited your off line store, if you have one, or your website. At either of these locations create a method for customers to sign up for your ezine or email updates. You’ll be surprised at how many people will do so, and you can send your information to them with the confidence that they will open and read what you send. Studies on mailing lists find that about twenty percent of the people on your mailing list will provide you eighty percent of the business you can expect to generate from that list. This percentage drops with an unfocused mailing list and rises with greater focus.
Allowing for an opt-out Innovation - What is It?
According to German research, 50% of homeowners have fun in the garden, 25% feel they have to garden and 25% hate their garden.The role of the retailer is to create more fun opportunities for the fun lovers and to convert the other 50% into fun lovers.This means you have to be an innovator. Keep doing what you have always done and we will not change the paradigm. But, it is easy to say become an innovator, but how do you put this into practice?Firstly, you need to listen to your consumers. I would recommend you listen to at least two groups. Firstly, talk to your existing customers, the ones having fun and ask them how you can en
As you design your email marketing campaign it is a good idea to keep the following points in mind as part of how to make your campaign successful while still operating within the law and the expectation of your customers, or potential customers.
- Signing up subscribers
- Allowing for an opt-out
- Legitimate contact information
- Interesting and useful information and Non aggressive advertising
- No cutting corners to bulk up your list
We’ll take a look at each of these points in detail, emphasizing the right ways to handle concerns and build your business.
Signing up subscribers
No matter what type of email marketing campaign you’re planning, be it an ezine or simply a single page information blurb about a new shop grand opening, a mailing list with no one signed up to it is a pretty poor list. You may face the temptation to purchase email lists in bulk, but this is a temptation that should be avoided, as it may give you a lot of names, but of those only a slight fraction will have the interest in your product to actually open the email and read it. Better is to sign up people that you have personally met, or that have visited your off line store, if you have one, or your website. At either of these locations create a method for customers to sign up for your ezine or email updates. You’ll be surprised at how many people will do so, and you can send your information to them with the confidence that they will open and read what you send. Studies on mailing lists find that about twenty percent of the people on your mailing list will provide you eighty percent of the business you can expect to generate from that list. This percentage drops with an unfocused mailing list and rises with greater focus.
Allowing for an opt-out<
You know you need marketing help. But you are unsure if you need to hire a marketing coach or a marketing consultant. This article is a brief description of what marketing coaches and consultants do and how they help their clients. After reading this article you should be able to decide if coaching or consulting is right for you.What’s the difference between a Marketing Coach and Marketing Consultant?A marketing coach will work with you to develop your marketing skills and create a marketing plan. The coach will ask you questions to help you develop a plan for your marketing activities. You will be left to handle the actual marketing acti
- Interesting and useful information and Non aggressive advertising
- No cutting corners to bulk up your list
We’ll take a look at each of these points in detail, emphasizing the right ways to handle concerns and build your business.
Signing up subscribers
No matter what type of email marketing campaign you’re planning, be it an ezine or simply a single page information blurb about a new shop grand opening, a mailing list with no one signed up to it is a pretty poor list. You may face the temptation to purchase email lists in bulk, but this is a temptation that should be avoided, as it may give you a lot of names, but of those only a slight fraction will have the interest in your product to actually open the email and read it. Better is to sign up people that you have personally met, or that have visited your off line store, if you have one, or your website. At either of these locations create a method for customers to sign up for your ezine or email updates. You’ll be surprised at how many people will do so, and you can send your information to them with the confidence that they will open and read what you send. Studies on mailing lists find that about twenty percent of the people on your mailing list will provide you eighty percent of the business you can expect to generate from that list. This percentage drops with an unfocused mailing list and rises with greater focus.
Allowing for an opt-out<
Running online wholesale businesses has its advantages and disadvantages, including the fact that not many wholesalers will let you know about finding reliable sources. But asking about how to find reliable sources are not the only questions online wholesale business owners are asked. Do I really need a tax ID or re-selling license in order to start selling on the Internet? The simple answer is, no. Unfortunately, there is a lot of misinformation on the Internet about buying and selling wholesale. Worse, much of it is there in order to deliberately mislead newcomers into purchasing useless lists or buying from middlemen. Among the misinformation is t
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A marketing message without relevance is useless. It’s a waste of your time and money. But more important than that, it’s a wasted opportunity, a wasted chance to communicate effectively with would-be or present buyers of your Stuff, your products or services.Let’s take a look at the three primary areas of relevance. For a marketing effort to be effective, your message – the point you’re trying to communicate – has to be relevant to your audience – the people who see or hear that message – and, at the same time, relevant to your product/service – whatever Stuff you’re trying to sell.It may be easier for you to understand the importance
Allowing for an opt-out
At the bottom of your ezine or advertising email always provide a link for those that wish to be removed from the mailing list. Most people won’t take advantage of this, but they will be comforted by having the option –to- opt out. This takes some of the pressure that advertising campaigns can cause off and makes a customer more likely to actually keep reading what you send out.
Legitimate contact information
When sending out an advertising email or ezine make sure that to provide valid contact information to the customer. This serves several purposes, legitimizing your business and giving customers direct a way to contact you if they are interested in what you are advertising.
Useful information and Non Aggressive Advertising
Generally customers receiving an email expect the information to be more than just a sales pitch or jingle. They are looking for useful information that they can refer back to at a future time, or information in answer to questions they have asked. If your ad or ezine is nothing more than sales babble it is very likely to be discarded before more than the first line or two is ever read. The more legitimate and interesting the information you provide, the more likely your customers will read to the end, whether a short email, ezine or full email marketing campaign. In conjunction with the usefulness of your information it is best to present email advertising in a fashion that is inviting without being overly aggressive. Customers are accustomed to being blasted with ads on television and radio and dealing with pushy salespeople face to face. These are all mediums that are harder to shut out. With email or an ezine if the advertising strikes the customer as abrasive or overly pushy they will simply erase the message. The goal is to invite a customer into the sale, not push them.
Don’t List Bulk
Many services exist that gather email addresses for sale using web bots, spiders and other s
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