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Digg it UP - 5 Email Marketing Lessons You Can Benefit From
During a sales presentation, one of my colleagues made the statement “if you are telling you ain’t selling.” These wise words started me thinking about selling from an entirely different perspective.When sales people stop telling and start listening, they can begin to separate the suspects from the prospects. Depending upon your sales cycle (the time from the first contact to the actual cl
Email marketing was the first marketing tactic I selected. At this point however I realized my goal had to be to build a massive list of prospects. I needed to do more than simply stay in touch with the people I already knew, I need
When someone mentions business planning we have been conditioned to think about writing a business plan. There are hundreds of books and articles, tons of software, an army of consultants, and a multitude government programs to help you write a business plan. There are virtually no resources to help you set up what today’s business environment really demands – a continuous, ongoing planning system.
I knew I would need a way to stay in touch with the people I met at networking events, as well as my past clients, friends and business colleagues in order to facilitate referrals.
So I started sending out a monthly text email called "Tips & Trends."
It consisted of a brief "hello" message and a link to a page on my web site with information on a current marketing trend I'd read about and some helpful marketing tips.
This whole process was pretty crude. I managed it out of Microsoft Outlook and my goal was never to build a big list, but rather to stay in touch with people I already knew.
And you know what? It worked.
For five years, 100% of my small business marketing clients came from referrals from people who received those emails. I am confident these are people I would have lost touch with otherwise. That was my first taste of email marketing, and I was hooked.
Fast-forward to 2004 and the launch of my new small business marketing venture, 10stepmarketing.
Email marketing was the first marketing tactic I selected. At this point however I realized my goal had to be to build a massive list of prospects. I needed to do more than simply stay in touch with the people I already knew, I neede
All of us know that marketing other’s products is one of the fastest ways to establish an income stream on the Internet. With mlm or affiliate products, you don’t need to find, purchase and warehouse or ship any stock. All we have to do is to drive traffic to your site and click through to the affiliate product.Common Mistakes Made By Affiliate, MLM Internet Marketers:~ Staying Focused Don’
So I started sending out a monthly text email called "Tips & Trends."
It consisted of a brief "hello" message and a link to a page on my web site with information on a current marketing trend I'd read about and some helpful marketing tips.
This whole process was pretty crude. I managed it out of Microsoft Outlook and my goal was never to build a big list, but rather to stay in touch with people I already knew.
And you know what? It worked.
For five years, 100% of my small business marketing clients came from referrals from people who received those emails. I am confident these are people I would have lost touch with otherwise. That was my first taste of email marketing, and I was hooked.
Fast-forward to 2004 and the launch of my new small business marketing venture, 10stepmarketing.
Email marketing was the first marketing tactic I selected. At this point however I realized my goal had to be to build a massive list of prospects. I needed to do more than simply stay in touch with the people I already knew, I need
BREAK FROM HO-HUM MARKETING … IT’S TOO BORING! Once you break from ho-hum marketing, and learn to put your deeper beliefs and values into your promotion, a remarkable thing will happen: You will beat your competitors at every turn, attract precisely those clients who really need and appreciate the products or services your company provides, and have a really good time in your business. In other words
This whole process was pretty crude. I managed it out of Microsoft Outlook and my goal was never to build a big list, but rather to stay in touch with people I already knew.
And you know what? It worked.
For five years, 100% of my small business marketing clients came from referrals from people who received those emails. I am confident these are people I would have lost touch with otherwise. That was my first taste of email marketing, and I was hooked.
Fast-forward to 2004 and the launch of my new small business marketing venture, 10stepmarketing.
Email marketing was the first marketing tactic I selected. At this point however I realized my goal had to be to build a massive list of prospects. I needed to do more than simply stay in touch with the people I already knew, I need
Many Internet business newbies and existing home based business owners have difficulty making money with their businesses. As an entrepreneur or small business owner, you may have a wonderful product or service, excellent marketing strategy and tools. Yet real success seems to have eluded you. You have followed your dream, taken action by leaving behind the 60-hour week rat race to start your home base
Fast-forward to 2004 and the launch of my new small business marketing venture, 10stepmarketing.
Email marketing was the first marketing tactic I selected. At this point however I realized my goal had to be to build a massive list of prospects. I needed to do more than simply stay in touch with the people I already knew, I need
Building strong relationships is all about having two sides appreciate each other and want to build a bond that works both ways.This can generate the enormous benefits of collaboration, which is a valuable interchange of ideas and effort that is better than one plus one.When you are a boss, it's quite natural to take the lead in conversations, and those who work for you usually take the subo
Email marketing was the first marketing tactic I selected. At this point however I realized my goal had to be to build a massive list of prospects. I needed to do more than simply stay in touch with the people I already knew, I needed to attract lots of new prospects.
So I focused much of my marketing on writing and publishing my ezine, and building my list.
I took the same articles I was publishing in my ezine each week and started posting them in free article directories on the web. And I started offering a free gift to encourage my web site visitors to subscribe.
And the rest as they say is history.
Email marketing has been one of my primary marketing vehicles. It has helped me create a presence on the web with little monetary investment. And it has enabled me to build a large following of prospects who are interested in what I have to offer.
So what lessons have I learned in my eight years of email marketing?
Here are 5 of them:
(1) Email marketing is the easiest, cheapest way to stay in touch and generate referrals.
(2) Put an opt-in box on every page of your website to build your list quicker.
(3) Write and post lots of articles on the web to drive traffic and build your list for free.
(4) Offer a free gift to encourage more of your web site visitors
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