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Digg it UP - Email Marketing Success or Failure?
Everyone knows that they need to talk about their experiences at their former jobs and community activities in a job interview. However, what most people need work on is providing an interviewer with enough details so that they can actually picture you doing that activity. Let me give you an example:Que
1. Goal(s) – What is the goal of the campaign? Sales, Awareness or Communication?
2. Approach – You know your customers and prospects better than anyone (hopefully you do, if not try sending out survey’s to them to learn more about their needs and wants, this will ultimately help better position all forms of online marketi
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Spam or Customer Loyalty?
The common misconception of email marketing by many business owners is that if I send out an email “blast” then sales, leads and website traffic will instantly increase. In many cases this is incorrect. FYI, I absolutely, detest the words “email blast” this makes me think of the traditional spammers (the blue pill or online gamming emails).
Today there are so many negative associations surrounding email marketing:
#1 Spam
#2 Opt-Out Rate
#3 TOO MUCH EMAIL!!!!
Your prospects and customers don’t have time to read emails from you only when you want to only make a sale. I have seen some of the best products; offers and promotions fail in an email marketing campaign because the company is trying too hard to make the sale.
Developing an effective email marketing campaign should be more than just a “blast” to your opt-in in house email list (NO I don’t recommend renting lists, unless of course the are from a GOOD and TRUSTWORTHLY SOURCE). I will write more about the topic of selecting the right list in a future article.
Think of your email marketing campaign just like any type of offline marketing or advertising campaign. Before you launch any type of email campaign I strongly recommend you plan the following:
1. Goal(s) – What is the goal of the campaign? Sales, Awareness or Communication?
2. Approach – You know your customers and prospects better than anyone (hopefully you do, if not try sending out survey’s to them to learn more about their needs and wants, this will ultimately help better position all forms of online marketi
Grammar speaks of events occurring in three plains. The past was, the future will happen, and we live now, the present. However, operating in the information age, the age of instant global communication, makes the future now. Gates [1] wrote we are citizens of an information society. He noted that past generations, an
Today there are so many negative associations surrounding email marketing:
#1 Spam
#2 Opt-Out Rate
#3 TOO MUCH EMAIL!!!!
Your prospects and customers don’t have time to read emails from you only when you want to only make a sale. I have seen some of the best products; offers and promotions fail in an email marketing campaign because the company is trying too hard to make the sale.
Developing an effective email marketing campaign should be more than just a “blast” to your opt-in in house email list (NO I don’t recommend renting lists, unless of course the are from a GOOD and TRUSTWORTHLY SOURCE). I will write more about the topic of selecting the right list in a future article.
Think of your email marketing campaign just like any type of offline marketing or advertising campaign. Before you launch any type of email campaign I strongly recommend you plan the following:
1. Goal(s) – What is the goal of the campaign? Sales, Awareness or Communication?
2. Approach – You know your customers and prospects better than anyone (hopefully you do, if not try sending out survey’s to them to learn more about their needs and wants, this will ultimately help better position all forms of online marketi
This is a true story.I was 25 years old when I answered an ad in the Toronto Star one day.It read "GROUND FLOOR OPPORTUNITY". The content of the ad basically discussed the fact that the company was new,willing to train managers in every facet of the business and would promote successful candidates into their own offi
Developing an effective email marketing campaign should be more than just a “blast” to your opt-in in house email list (NO I don’t recommend renting lists, unless of course the are from a GOOD and TRUSTWORTHLY SOURCE). I will write more about the topic of selecting the right list in a future article.
Think of your email marketing campaign just like any type of offline marketing or advertising campaign. Before you launch any type of email campaign I strongly recommend you plan the following:
1. Goal(s) – What is the goal of the campaign? Sales, Awareness or Communication?
2. Approach – You know your customers and prospects better than anyone (hopefully you do, if not try sending out survey’s to them to learn more about their needs and wants, this will ultimately help better position all forms of online marketi
Affiliate Project X - if you are wondering whether to download Affiliate Project X take a few moments to read my Affiliate Project X review before you spend a single dime on Affiliate Project X and download Affiliate Project X when you really don't need to. I
Think of your email marketing campaign just like any type of offline marketing or advertising campaign. Before you launch any type of email campaign I strongly recommend you plan the following:
1. Goal(s) – What is the goal of the campaign? Sales, Awareness or Communication?
2. Approach – You know your customers and prospects better than anyone (hopefully you do, if not try sending out survey’s to them to learn more about their needs and wants, this will ultimately help better position all forms of online marketi
You don't have to be running your own business for very long to find out that customers are different when it comes to what they expect out of a cleaning service. There are those customers who want the best, no matter what the cost. On the other end of the spectrum are price conscious customers who are more concerned
1. Goal(s) – What is the goal of the campaign? Sales, Awareness or Communication?
2. Approach – You know your customers and prospects better than anyone (hopefully you do, if not try sending out survey’s to them to learn more about their needs and wants, this will ultimately help better position all forms of online marketing). There are several type of emails: Promotion, Informational to name a few.
3. Timing – Try to develop a campaign or series of appropriately timed emails that are sent out over a period of time, rather than a one time email. I do not recommend sending out email campaigns more than 2 times a week. This will help keep you opt-out rate low.
4. Offer or Promotion – If you are sending a promotion or offer, try to think of something that will have a good approach to your audience. Percent off, dollars off, buy one get one free, etc.
5. Implementation – IF you don’t have an Online Marketing Manager to do this for you, I recommend purchasing some type of an Email Marketing software. This will help you manage your list receive statistics from each email campaign and more importantly protect you from any possible spam complaints.
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