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    nce you would ever have to sell or promote anything to 99.99% of them.

    In contrast, your list has as many or as few names on it as you can buy or capture through your subscription forms, and you can email

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    You know, many people don’t entirely grasp the power you have when you have a high-quality email marketing list. The folks on that email list are a captive audience for you. I’ve even seen some people use the catch phrase “captive traffic” to refer to an email list.

    Permission-based direct email is a tried and true mechanism for increasing sales and improving customer loyalty. The people on your direct email list are truly a captive audience, many of whom actually *want* you to email them about special offers and timely information.

    Suppose the money you spent developing your email marketing list had instead been spent for some ‘guaranteed visitors’ to your website. Assuming the vendor were honest, you would have had a large number of people at least ‘eyeball’ your home page, but that’s probably the one and only chance you would ever have to sell or promote anything to 99.99% of them.

    In contrast, your list has as many or as few names on it as you can buy or capture through your subscription forms, and you can email

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    atch phrase “captive traffic” to refer to an email list.

    Permission-based direct email is a tried and true mechanism for increasing sales and improving customer loyalty. The people on your direct email list are truly a captive audience, many of whom actually *want* you to email them about special offers and timely information.

    Suppose the money you spent developing your email marketing list had instead been spent for some ‘guaranteed visitors’ to your website. Assuming the vendor were honest, you would have had a large number of people at least ‘eyeball’ your home page, but that’s probably the one and only chance you would ever have to sell or promote anything to 99.99% of them.

    In contrast, your list has as many or as few names on it as you can buy or capture through your subscription forms, and you can email

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    ist are truly a captive audience, many of whom actually *want* you to email them about special offers and timely information.

    Suppose the money you spent developing your email marketing list had instead been spent for some ‘guaranteed visitors’ to your website. Assuming the vendor were honest, you would have had a large number of people at least ‘eyeball’ your home page, but that’s probably the one and only chance you would ever have to sell or promote anything to 99.99% of them.

    In contrast, your list has as many or as few names on it as you can buy or capture through your subscription forms, and you can email

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    een spent for some ‘guaranteed visitors’ to your website. Assuming the vendor were honest, you would have had a large number of people at least ‘eyeball’ your home page, but that’s probably the one and only chance you would ever have to sell or promote anything to 99.99% of them.

    In contrast, your list has as many or as few names on it as you can buy or capture through your subscription forms, and you can email

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    nce you would ever have to sell or promote anything to 99.99% of them.

    In contrast, your list has as many or as few names on it as you can buy or capture through your subscription forms, and you can email them again and again, until they tell you not to. Or you can entice them to one of your double opt-in autoresponders, and get a decent percentage of them as long-term subscribers that way.

    So what are you going to do with your email marketing list? How are you going to approach them?

    I would suggest you keep a few things in mind as you map out your email marketing campaigns.

    First, you need to ‘train’ your subscribers right from the start that if they want something from you, they have to give in return. Initially it might be a double opt-in subscription in exchange for a free ebook or a free report. Later, you will want their attention, and eventually their money, in exchange for what you are offering them.

    In the beginning however, you have to be willing to GIVE to them BEFORE you can expect to get.

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