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Digg it UP - Email Marketing Advice: That FROM Field Can Really Sting You In The Butt
It All Began With RadioBroadcasting was originally developed as a means for companies to sell radios. But once commercial entities realized that many households were listening to their radios a significant amount of time every day, they started to explore this medium as a way to get their message across to the masses. If one has to choose a single event that began the era of radio broadcasting, it would probably be the radio program broadcast by station WEAF
Your name might mean something to you but your email list subscribers probably have no idea who you are and will freak out when they see a strange email in their inbox from some gal named Mary Franklin.
If you are Anthony Robbins you can get away with it.
Since I assume you:
-have never walked on fire
-are not almost seven feet tall and
-don't have a huge toothy grin
You don’t qualify to put your name in the From field of your weekly company email marketing messages.
Think about it from your subscriber’
Multicultural teams have become very common in recent years. With cross border mobility becoming much easier the number of people moving from one country to another has grown significantly. This has also led to more people from different cultural and ethnic backgrounds intermarrying. Their children could be born and grow up in different countries and have hybrid cultural identities. Globalization and the advances in communication and transportation technology have reduced
You take the job seriously and get started early in the week. You want this email message to be really great. The company is counting on you! Your email marketing campaign is one of your employer's core marketing activities.
1. It is Wednesday. You take the afternoon and carefully craft the weekly company email message.
2. It is Thursday. You spell check the weekly company email message.
3. It is Friday. You ask your marketing buddy across the office to proof the weekly company email message. You don’t want to embarrass yourself with grammatical errors or an article that does not make sense!
4. It is Saturday. You sleep on it and are confident the weekly company email message is ready to go.
5. It is Sunday. You take the day off and have a really great afternoon with your boyfriend. You are worry free! Your weekly company email message is all put to bed and ready to go.
6. You wake up early on Monday morning, get to the office and login into your Email List Management service and get your weekly company email message all queued up.
7. You press send and watch your weekly company email message go into cyberspace. “Oh, goody!” you exclaim. “Think of all the business I am going to bring into the company with this carefully crafted email marketing message!”
8. It is Monday, one second later. A subscriber receives the weekly company email message in their inbox.
9. It is Monday, two seconds later. Your subscriber looks at the FROM field.
10. It is Monday, three seconds later. Your subscriber seems perplexed. “Hmmm, who is Mary Franklin?” they think.
11. It is Monday, four seconds later. Your subscriber takes a deep breath, says, “Never heard of her,” and presses the delete button.
12. It is Monday, five seconds later. You are in a meeting with your new boss. You yelp, grab your butt and scream, “I think I just got stung by a bee!”
You did. And you let it out and you painted the target on your hiney.
Your name might mean something to you but your email list subscribers probably have no idea who you are and will freak out when they see a strange email in their inbox from some gal named Mary Franklin.
If you are Anthony Robbins you can get away with it.
Since I assume you:
-have never walked on fire
-are not almost seven feet tall and
-don't have a huge toothy grin
You don’t qualify to put your name in the From field of your weekly company email marketing messages.
Think about it from your subscriber’s
These days everyone is talking about Elevator Pitches. First, for those of you who may not be familiar with this term let me explain.An Elevator Pitch (also referred to as an Elevator Speech) is a 30-second description of your business, product or service. It's a concise and compelling answer to the question, 'So what do you do?'The reason it's called an Elevator Pitch is because it should be brief enough to deliver in the time it
2. It is Thursday. You spell check the weekly company email message.
3. It is Friday. You ask your marketing buddy across the office to proof the weekly company email message. You don’t want to embarrass yourself with grammatical errors or an article that does not make sense!
4. It is Saturday. You sleep on it and are confident the weekly company email message is ready to go.
5. It is Sunday. You take the day off and have a really great afternoon with your boyfriend. You are worry free! Your weekly company email message is all put to bed and ready to go.
6. You wake up early on Monday morning, get to the office and login into your Email List Management service and get your weekly company email message all queued up.
7. You press send and watch your weekly company email message go into cyberspace. “Oh, goody!” you exclaim. “Think of all the business I am going to bring into the company with this carefully crafted email marketing message!”
8. It is Monday, one second later. A subscriber receives the weekly company email message in their inbox.
9. It is Monday, two seconds later. Your subscriber looks at the FROM field.
10. It is Monday, three seconds later. Your subscriber seems perplexed. “Hmmm, who is Mary Franklin?” they think.
11. It is Monday, four seconds later. Your subscriber takes a deep breath, says, “Never heard of her,” and presses the delete button.
12. It is Monday, five seconds later. You are in a meeting with your new boss. You yelp, grab your butt and scream, “I think I just got stung by a bee!”
You did. And you let it out and you painted the target on your hiney.
Your name might mean something to you but your email list subscribers probably have no idea who you are and will freak out when they see a strange email in their inbox from some gal named Mary Franklin.
If you are Anthony Robbins you can get away with it.
Since I assume you:
-have never walked on fire
-are not almost seven feet tall and
-don't have a huge toothy grin
You don’t qualify to put your name in the From field of your weekly company email marketing messages.
Think about it from your subscriber’
Creating and starting your own business should be an exciting and thrilling time in your life. And a simple business plan can help. Many people dream of striking out on their own and creating their own financial future, but few have the courage and the skill it takes to succeed in this competitive world.Those who have such a bold vision should be encouraged every step of the way. It is hard to overestimate the importance of the entrepreneurial spirit to the succes
6. You wake up early on Monday morning, get to the office and login into your Email List Management service and get your weekly company email message all queued up.
7. You press send and watch your weekly company email message go into cyberspace. “Oh, goody!” you exclaim. “Think of all the business I am going to bring into the company with this carefully crafted email marketing message!”
8. It is Monday, one second later. A subscriber receives the weekly company email message in their inbox.
9. It is Monday, two seconds later. Your subscriber looks at the FROM field.
10. It is Monday, three seconds later. Your subscriber seems perplexed. “Hmmm, who is Mary Franklin?” they think.
11. It is Monday, four seconds later. Your subscriber takes a deep breath, says, “Never heard of her,” and presses the delete button.
12. It is Monday, five seconds later. You are in a meeting with your new boss. You yelp, grab your butt and scream, “I think I just got stung by a bee!”
You did. And you let it out and you painted the target on your hiney.
Your name might mean something to you but your email list subscribers probably have no idea who you are and will freak out when they see a strange email in their inbox from some gal named Mary Franklin.
If you are Anthony Robbins you can get away with it.
Since I assume you:
-have never walked on fire
-are not almost seven feet tall and
-don't have a huge toothy grin
You don’t qualify to put your name in the From field of your weekly company email marketing messages.
Think about it from your subscriber’
When you finally realise that your pretty little web site is not performing the way you had expected (which needs to come sooner rather than later) you have some work to do and then some! First of all it’s worth pointing out that today’s top marketers and those of yesteryear also have one thing in common with those of us starting off right now and that is that they were newcomers once also.They did not give up at the first hurdle or even the five hundredth! Remem
10. It is Monday, three seconds later. Your subscriber seems perplexed. “Hmmm, who is Mary Franklin?” they think.
11. It is Monday, four seconds later. Your subscriber takes a deep breath, says, “Never heard of her,” and presses the delete button.
12. It is Monday, five seconds later. You are in a meeting with your new boss. You yelp, grab your butt and scream, “I think I just got stung by a bee!”
You did. And you let it out and you painted the target on your hiney.
Your name might mean something to you but your email list subscribers probably have no idea who you are and will freak out when they see a strange email in their inbox from some gal named Mary Franklin.
If you are Anthony Robbins you can get away with it.
Since I assume you:
-have never walked on fire
-are not almost seven feet tall and
-don't have a huge toothy grin
You don’t qualify to put your name in the From field of your weekly company email marketing messages.
Think about it from your subscriber’
When updating your CV you need to ask yourself the following questions: · Who it is aimed at? · Is it concise? · Does it focus on my strengths? · Is it achievement/ benefits orientated? · Does it contain all the essential information?Who will be reading my CV? You need to know whom you are aiming to impress in order to give you an interview. Break it down into the type of industry, the organisation and size of company. You need to
Your name might mean something to you but your email list subscribers probably have no idea who you are and will freak out when they see a strange email in their inbox from some gal named Mary Franklin.
If you are Anthony Robbins you can get away with it.
Since I assume you:
-have never walked on fire
-are not almost seven feet tall and
-don't have a huge toothy grin
You don’t qualify to put your name in the From field of your weekly company email marketing messages.
Think about it from your subscriber’s point of view.
-They subscribed to an email list from your company.
-They expect to receive a message from your company.
Instead they receive a message from someone named Mary Franklin. Someone they have never heard of, never met, never seen, and is not mentioned in any literature that belongs to the company.
I think the only logical reaction would be to press the delete button. Wouldn’t you do the same thing?
Here are some suggestions for a FROM field that will mean something to your email list subscribers:
-Your company name and URL (Hey, you can put anything you want in here, so the clearer the better).
-The name of your periodic mailing (only if it is well- branded).
-Your company name AND the name of your periodic mailing.
Keep your name to yourself. I hate to bruise your ego, but no one cares if a message comes from you expect people who know you.
Feeling like you have a few swollen, red bumps on your rear?
Go check your FROM Field.
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<a href="http://www.diggitup.net/article/62793/diggitup-Email-Marketing-Advice-That-FROM-Field-Can-Really-Sting-You-In-The-Butt.html">Email Marketing Advice: That FROM Field Can Really Sting You In The Butt</a>
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[url=http://www.diggitup.net/article/62793/diggitup-Email-Marketing-Advice-That-FROM-Field-Can-Really-Sting-You-In-The-Butt.html]Email Marketing Advice: That FROM Field Can Really Sting You In The Butt[/url]
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