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Digg it UP - Email Marketing Lesson: One of the Seven Deadly Sins That Will Sabotage Your Email Newsletter
In the Aircraft Charter business it is paramount to keep those aircraft busy flying people to their destinations rather than sitting on the ground waiting for birds to make nests inside the cowlings or spiders to find homes up in the wheel wells. Aircraft are very expensive and the payments, hanger and tiedown as well as other
Wondering what should go in your From box?
a) The name of your business
b) The name of your e-newsletter (if the name is recognizable)
c) Your web address (if it is recognizable)
Do NOT use your personal name unless you are well known.
Okay, I agree if I got an email from Anthony Rob
If you’re a sales professional and have had at least on career misstep, how do you deal with that when you’re interviewing for your next great job? This is an important question because we interview top sales candidates all the time and while there are many people who have had a smooth career without any bad decisions or faile
What is it?
-Well it's something that takes about one minute to set up
-It's critical to your success as an Email Marketer
-If you miss it, your open rate will surely suffer
-It's one of the seven deadly sins that will sabotage your email
marketing campaign
Interested to know the sin?
Putting something that means nothing in your From field.
The From field is the part of the email message that identifies where the message is coming from (e.g., Jack's Flowers). The From field in your email marketing message can be set to anything you wish.
When your subscriber gets your email message, the first point of contact is their inbox. If the subscriber recognizes the information in the From field, the message is quickly opened.
If your subscriber doesn't recognize the information in the From field, the message is likely to get deleted before it's opened.
Why?
Do you readily open messages from people you don't know? I sure don't. I don't want to get bombarded with emails promoting little blue pills, or worse, somebody's cruel virus.
Putting something that means nothing in your From field is certainly the surefire way to get your email message in the delete box - before it even gets opened!
Wondering what should go in your From box?
a) The name of your business
b) The name of your e-newsletter (if the name is recognizable)
c) Your web address (if it is recognizable)
Do NOT use your personal name unless you are well known.
Okay, I agree if I got an email from Anthony Robb
Faulty information costs you money! Which of these popular business misconceptions do you believe?Popular Misconception #1: "We Only Need Our Books Done Once A Year For Tax Purposes." Are Your Accounting Records Adequate To Run Your Business?Although it is important to keep records for tax purposes, it is n
-If you miss it, your open rate will surely suffer
-It's one of the seven deadly sins that will sabotage your email marketing campaign
Interested to know the sin?
Putting something that means nothing in your From field.
The From field is the part of the email message that identifies where the message is coming from (e.g., Jack's Flowers). The From field in your email marketing message can be set to anything you wish.
When your subscriber gets your email message, the first point of contact is their inbox. If the subscriber recognizes the information in the From field, the message is quickly opened.
If your subscriber doesn't recognize the information in the From field, the message is likely to get deleted before it's opened.
Why?
Do you readily open messages from people you don't know? I sure don't. I don't want to get bombarded with emails promoting little blue pills, or worse, somebody's cruel virus.
Putting something that means nothing in your From field is certainly the surefire way to get your email message in the delete box - before it even gets opened!
Wondering what should go in your From box?
a) The name of your business
b) The name of your e-newsletter (if the name is recognizable)
c) Your web address (if it is recognizable)
Do NOT use your personal name unless you are well known.
Okay, I agree if I got an email from Anthony Rob
Probably the most easy and effective way to make a good living online is through affiliate marketing. Many people are quietly making a substantial income using this method, and their reasoning is simple. They do not need to develop a product, build a website, or handle payment processing.Just what is affiliate marketin
When your subscriber gets your email message, the first point of contact is their inbox. If the subscriber recognizes the information in the From field, the message is quickly opened.
If your subscriber doesn't recognize the information in the From field, the message is likely to get deleted before it's opened.
Why?
Do you readily open messages from people you don't know? I sure don't. I don't want to get bombarded with emails promoting little blue pills, or worse, somebody's cruel virus.
Putting something that means nothing in your From field is certainly the surefire way to get your email message in the delete box - before it even gets opened!
Wondering what should go in your From box?
a) The name of your business
b) The name of your e-newsletter (if the name is recognizable)
c) Your web address (if it is recognizable)
Do NOT use your personal name unless you are well known.
Okay, I agree if I got an email from Anthony Rob
Recruiting and hiring are often done in haste, leaving the company to repent in the long run. Today, there’s a reason to be concerned about negligent hiring. Negligent hiring means you and your company can be sued if one of your hires injures other employees, especially if you could have foreseen a problem but did not do a thor
Why?
Do you readily open messages from people you don't know? I sure don't. I don't want to get bombarded with emails promoting little blue pills, or worse, somebody's cruel virus.
Putting something that means nothing in your From field is certainly the surefire way to get your email message in the delete box - before it even gets opened!
Wondering what should go in your From box?
a) The name of your business
b) The name of your e-newsletter (if the name is recognizable)
c) Your web address (if it is recognizable)
Do NOT use your personal name unless you are well known.
Okay, I agree if I got an email from Anthony Rob
If you are unhappy at work it may be because your major career decisions were made for the wrong reasons. This is very common, especially when you consider that many of those decisions are made at a very young age, when you had little experience of the world outside school or college. In addition, the careers advice you were gi
Wondering what should go in your From box?
a) The name of your business
b) The name of your e-newsletter (if the name is recognizable)
c) Your web address (if it is recognizable)
Do NOT use your personal name unless you are well known.
Okay, I agree if I got an email from Anthony Robbins I think I would recognize his name. However getting an email from Mary Johnson (when I don't know her)it is another story.
This is usually the way that companies blow it with the From field:
Some well-intentioned employee who is responsible for sending out the e-newsletter sends the email message from their email address. Unfortunately that employee doesn't realize that no one will recognize their name and will most likely delete the message before it gets opened.
So what do you do now?
Immediately go and check what you have set up in your From field on all of your e-newsletters.
If you are guilty of the From field sin, ask forgiveness from the email gods and move on. If you were already one step ahead of me and had a great From field entry - congratulations!
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