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Digg it UP - 24 Tips To Set Up An Effective Email Marketing Campaign - Part 1
Presenting has become one of the most important tools in business communication. It is required by most, if not all, employers as an essential skill to have in order to secure a good position in the organization.This means that having this skill and knowing how to use it can help you succeed in your daily operations and in your career. No matter in which field you work, you still need to present your ideas and to put them across to other people. If you work in a team, you need to transfer your knowledge and findings to your colleagues in order for them to contribute to your work when you need their assistance.This is well known and accepted by employers and therefore, you can use your presentation skills to show them h
9.Remind people how they got on your mailing list
This is good practice. Most people will not remember why, where and what they signed up. Remind them at the beginning of your email how they got on your mailing list.
10.Write as though you are speaking to your friend
Email writing is somewhat different from writing for print. Write as though you are talking to a friend. Don’t sound like a university professor or a kindergarten teacher.
11.Be Concise and get straight to the point
Your email text must be concise and get straight to the point. People don’t have all day to read your email. A good thumb of rule for an effective email marketing copy is 250 to 300 words. Don’t bombard your email marketing campaign with banner ads all over.
12.Use Short Sentences and Paragraphs
Avoid wordy sentences. Keep your sentences short and simple. Don’t clump your text together. Use plenty of paragraphs. It is easier to read the text that w
When it comes to trade shows, it’s all about catching the eye. The impact of your display can make or break your success at the show. Banner stands very popular because they’re portable, flexible, and not too expensive. One drawback is that everybody uses them. So how do you make sure your banner stand draws attention—and doesn’t make you blend in? Here are a few tips for using a banner stand effectively.The right graphics are crucial. Eye-catching graphics make a big difference. Many experts will tell you to use the same colors as your company colors and logo, but this isn’t necessarily the best way to go. There’s a fine line between having a polished-looking booth and having a monochromatic one. It can be a good id
An Effective Email Marketing Campaign Will Help Your Business…
· Target your customers
· Build a good rapport with your potential customers
· Lower your ad costs (email marketing is cost effective)
· Increase return on investments (ROI)
"69 percent of U.S. e-mail users have made purchases online after receiving permission-based e-mail marketing, 59 percent have purchased in retail stores, 39 percent have purchased through catalogs, 34 percent through call centers and 20 percent through postal mail."And, "78 percent of those surveyed say they want to receive e-mail from their favorite online merchants." Source: DoubleClick
24 Tips to An Effective Email Marketing Campaign…
1.Own a proper domain name
If you are serious about your business, you need to own a proper domain name that will appear in your resource box in all your email marketing campaign. Free domain name like yoursite.xxx.com or www.xxx/yoursite.com will not be taken seriously. It gives people the impression that your business is a fly by night operation.
To build credibility you need to have your own proper domain name (www.yoursite.com) and professional web hosting.
2.Auto-responders
An auto-responder performs 2 important functions. It stores the names and email addresses of your visitors who opted to be on your mailing list, and automates your follow-up process. It can send a single message to thousands of subscribers in your opt-in list automatically.
You can have more than one auto-responder, each sending a different message. Without the effective use of auto-responders, an effective marketing campaign cannot be set in place. Imagine handling the tasks of a growing business without automation.
3.Offer Free Short Courses
The advantage of auto-responders is you can send out messages at preset intervals. You could utilize this capability to offer short email courses lasting from 5 to 7 days. For example I could offer for free a short course Five Days to Effective Email Marketing with this article. Offering short courses is one way to build up your opt-in list.
When your subscribers gain enough confidence in you through email courses, they would be more disposed to buy your products. Needless to say, your products must be related to the courses you offer.
Offering short courses also exposes your subscribers to your products or services.
4.Offer Free Ezines/Newsletters
Ezine is short form for electronic magazines. Share quality and useful information with your subscribers through ezines. Update your products and keep your subscribers posted of the latest developments in your business. This is good for building long-term relationships with them.
When you established your business as a reliable source of information, know-how and expertise, people will naturally be sold to it.
If you have a large subscriber base say 2000 – 4000, you can sell advertising space in your ezine.
5.Be Personal
Address your subscribers by name. You may write something like, Hi [First name] or [Last name], Thank you for your sign-up. People like to be address by name. It gives them a sense of importance. This is psychology 101.
Though your email will be read by thousands of subscribers each day, write as if you are talking to one person at a time. Use singular pronouns like ‘I’, ‘Me’, ‘You’, ‘Your’. This kind of approach is more personal.
6.Be Formal
Just because you are writing emails it does not mean that you do away with all the formality of offline letter writing. Maintain proper greetings, Hi [First name] of [Last name], and proper signing offs like to your success, best regards, etc.
7.Fill in the From Field properly
Fill in your name, not crony names, followed by your full email address so it does not pass off as junk mail. Delete and empty trash.
8.Fill in the Subject Field properly
It must be a clear statement that is relevant to content. Don’t leave your Subject Field blank.
9.Remind people how they got on your mailing list
This is good practice. Most people will not remember why, where and what they signed up. Remind them at the beginning of your email how they got on your mailing list.
10.Write as though you are speaking to your friend
Email writing is somewhat different from writing for print. Write as though you are talking to a friend. Don’t sound like a university professor or a kindergarten teacher.
11.Be Concise and get straight to the point
Your email text must be concise and get straight to the point. People don’t have all day to read your email. A good thumb of rule for an effective email marketing copy is 250 to 300 words. Don’t bombard your email marketing campaign with banner ads all over.
12.Use Short Sentences and Paragraphs
Avoid wordy sentences. Keep your sentences short and simple. Don’t clump your text together. Use plenty of paragraphs. It is easier to read the text that wa
More people every day are looking to the internet to make money for their home based businesses and more. Here are 9 ways to targeted internet and online business.1. Instead of stocking items in your business, save the space by selling directly from the manufacturer. You simply act as an order taker, make money, and never see the product.2. Get some attention for your site by offering advice on forums. Make sure you can post links to your website before you register, and target your audience by who the forum caters to.3. Before you even open your site, create some hype with a series of internet press releases. This will get some anticipation going.4. Find other media outlets. Blogging, for example, can ge
To build credibility you need to have your own proper domain name (www.yoursite.com) and professional web hosting.
2.Auto-responders
An auto-responder performs 2 important functions. It stores the names and email addresses of your visitors who opted to be on your mailing list, and automates your follow-up process. It can send a single message to thousands of subscribers in your opt-in list automatically.
You can have more than one auto-responder, each sending a different message. Without the effective use of auto-responders, an effective marketing campaign cannot be set in place. Imagine handling the tasks of a growing business without automation.
3.Offer Free Short Courses
The advantage of auto-responders is you can send out messages at preset intervals. You could utilize this capability to offer short email courses lasting from 5 to 7 days. For example I could offer for free a short course Five Days to Effective Email Marketing with this article. Offering short courses is one way to build up your opt-in list.
When your subscribers gain enough confidence in you through email courses, they would be more disposed to buy your products. Needless to say, your products must be related to the courses you offer.
Offering short courses also exposes your subscribers to your products or services.
4.Offer Free Ezines/Newsletters
Ezine is short form for electronic magazines. Share quality and useful information with your subscribers through ezines. Update your products and keep your subscribers posted of the latest developments in your business. This is good for building long-term relationships with them.
When you established your business as a reliable source of information, know-how and expertise, people will naturally be sold to it.
If you have a large subscriber base say 2000 – 4000, you can sell advertising space in your ezine.
5.Be Personal
Address your subscribers by name. You may write something like, Hi [First name] or [Last name], Thank you for your sign-up. People like to be address by name. It gives them a sense of importance. This is psychology 101.
Though your email will be read by thousands of subscribers each day, write as if you are talking to one person at a time. Use singular pronouns like ‘I’, ‘Me’, ‘You’, ‘Your’. This kind of approach is more personal.
6.Be Formal
Just because you are writing emails it does not mean that you do away with all the formality of offline letter writing. Maintain proper greetings, Hi [First name] of [Last name], and proper signing offs like to your success, best regards, etc.
7.Fill in the From Field properly
Fill in your name, not crony names, followed by your full email address so it does not pass off as junk mail. Delete and empty trash.
8.Fill in the Subject Field properly
It must be a clear statement that is relevant to content. Don’t leave your Subject Field blank.
9.Remind people how they got on your mailing list
This is good practice. Most people will not remember why, where and what they signed up. Remind them at the beginning of your email how they got on your mailing list.
10.Write as though you are speaking to your friend
Email writing is somewhat different from writing for print. Write as though you are talking to a friend. Don’t sound like a university professor or a kindergarten teacher.
11.Be Concise and get straight to the point
Your email text must be concise and get straight to the point. People don’t have all day to read your email. A good thumb of rule for an effective email marketing copy is 250 to 300 words. Don’t bombard your email marketing campaign with banner ads all over.
12.Use Short Sentences and Paragraphs
Avoid wordy sentences. Keep your sentences short and simple. Don’t clump your text together. Use plenty of paragraphs. It is easier to read the text that w
Team management in the context of setting tasks, prioritizing, monitoring progress, agreeing and setting performance measures is all relatively straightforward.If you don't agree - get help now!Let's talk about your true value added, let's talk about Leadership, Development, Empowerment and Having FunBeing responsible for a team, large or small, is a serious business. Getting the best out of people takes creativity, guidance and perseverance. if our team members lose focus, fail to achieve the group's goals and objectives, we should be held accountable. What am I saying? You knew that when you took on the job. Didn't you?Only you know your team (Or at le
When your subscribers gain enough confidence in you through email courses, they would be more disposed to buy your products. Needless to say, your products must be related to the courses you offer.
Offering short courses also exposes your subscribers to your products or services.
4.Offer Free Ezines/Newsletters
Ezine is short form for electronic magazines. Share quality and useful information with your subscribers through ezines. Update your products and keep your subscribers posted of the latest developments in your business. This is good for building long-term relationships with them.
When you established your business as a reliable source of information, know-how and expertise, people will naturally be sold to it.
If you have a large subscriber base say 2000 – 4000, you can sell advertising space in your ezine.
5.Be Personal
Address your subscribers by name. You may write something like, Hi [First name] or [Last name], Thank you for your sign-up. People like to be address by name. It gives them a sense of importance. This is psychology 101.
Though your email will be read by thousands of subscribers each day, write as if you are talking to one person at a time. Use singular pronouns like ‘I’, ‘Me’, ‘You’, ‘Your’. This kind of approach is more personal.
6.Be Formal
Just because you are writing emails it does not mean that you do away with all the formality of offline letter writing. Maintain proper greetings, Hi [First name] of [Last name], and proper signing offs like to your success, best regards, etc.
7.Fill in the From Field properly
Fill in your name, not crony names, followed by your full email address so it does not pass off as junk mail. Delete and empty trash.
8.Fill in the Subject Field properly
It must be a clear statement that is relevant to content. Don’t leave your Subject Field blank.
9.Remind people how they got on your mailing list
This is good practice. Most people will not remember why, where and what they signed up. Remind them at the beginning of your email how they got on your mailing list.
10.Write as though you are speaking to your friend
Email writing is somewhat different from writing for print. Write as though you are talking to a friend. Don’t sound like a university professor or a kindergarten teacher.
11.Be Concise and get straight to the point
Your email text must be concise and get straight to the point. People don’t have all day to read your email. A good thumb of rule for an effective email marketing copy is 250 to 300 words. Don’t bombard your email marketing campaign with banner ads all over.
12.Use Short Sentences and Paragraphs
Avoid wordy sentences. Keep your sentences short and simple. Don’t clump your text together. Use plenty of paragraphs. It is easier to read the text that w
Thirty years ago we would shop in local Town Centres. We'd visit the local butchers, greengrocers, wander around the open market and if we felt rich we'd have an amble around the local furniture and furnishings store. Once a month we'd catch the bus, or if we were lucky, drive our car to the local superstore. As most towns only had one, we didn't have a choice which one to visit.Once at the supermarket, we'd pass native British vegetables with angled mirrors above them to make it look like they had more stock. We'd pass fruit and salad where the most exotic items on display were dates and pomegranates and maybe once a year they'd get a shipment of blood oranges. We'd wander around fridges chilling two brands of yoghurt, two t
5.Be Personal
Address your subscribers by name. You may write something like, Hi [First name] or [Last name], Thank you for your sign-up. People like to be address by name. It gives them a sense of importance. This is psychology 101.
Though your email will be read by thousands of subscribers each day, write as if you are talking to one person at a time. Use singular pronouns like ‘I’, ‘Me’, ‘You’, ‘Your’. This kind of approach is more personal.
6.Be Formal
Just because you are writing emails it does not mean that you do away with all the formality of offline letter writing. Maintain proper greetings, Hi [First name] of [Last name], and proper signing offs like to your success, best regards, etc.
7.Fill in the From Field properly
Fill in your name, not crony names, followed by your full email address so it does not pass off as junk mail. Delete and empty trash.
8.Fill in the Subject Field properly
It must be a clear statement that is relevant to content. Don’t leave your Subject Field blank.
9.Remind people how they got on your mailing list
This is good practice. Most people will not remember why, where and what they signed up. Remind them at the beginning of your email how they got on your mailing list.
10.Write as though you are speaking to your friend
Email writing is somewhat different from writing for print. Write as though you are talking to a friend. Don’t sound like a university professor or a kindergarten teacher.
11.Be Concise and get straight to the point
Your email text must be concise and get straight to the point. People don’t have all day to read your email. A good thumb of rule for an effective email marketing copy is 250 to 300 words. Don’t bombard your email marketing campaign with banner ads all over.
12.Use Short Sentences and Paragraphs
Avoid wordy sentences. Keep your sentences short and simple. Don’t clump your text together. Use plenty of paragraphs. It is easier to read the text that w
The question of how to ask for a raise is one that many people are unsure about answering.You can’t simply ask for a raise because you need more money to support your lifestyle.Before you determine how to ask for a raise, you need to figure out if you deserve one.Certainly, going to your boss and asking for a raise can be a subject that people are hesitant to do. Some people prefer to think that every year their boss will simply give them a pay raise without them having to ask for it and the problem will be solved.This strategy doesn’t always work. If you don’t ask for a raise, your boss might assume you are happy with what you are earning. Afterall, if you weren’t happy you’d simply ask for a raise, woul
9.Remind people how they got on your mailing list
This is good practice. Most people will not remember why, where and what they signed up. Remind them at the beginning of your email how they got on your mailing list.
10.Write as though you are speaking to your friend
Email writing is somewhat different from writing for print. Write as though you are talking to a friend. Don’t sound like a university professor or a kindergarten teacher.
11.Be Concise and get straight to the point
Your email text must be concise and get straight to the point. People don’t have all day to read your email. A good thumb of rule for an effective email marketing copy is 250 to 300 words. Don’t bombard your email marketing campaign with banner ads all over.
12.Use Short Sentences and Paragraphs
Avoid wordy sentences. Keep your sentences short and simple. Don’t clump your text together. Use plenty of paragraphs. It is easier to read the text that way. Paragraphs should be no longer than five lines.
13.Never Type your Text in Caps
Online this is interpreted as SHOUTING.
14.Check For Bad Grammar and Misspellings
An email with bad grammar and misspellings gives your subscribers the impression that you don’t take them seriously. So don’t expect them to take you seriously too. Check and recheck your email copy to correct bad grammar and misspellings.
The opening line is important. Bad grammar and misspelling from the start will get your email copy trashed fast.
This concludes Part 1 of 24 Tips to Set Up an Effective Email Campaign. For more tips, read Part 2.
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