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Digg it UP - 6 Great Newsletter Article Ideas--When You're Out of Ideas!
What happened when Hershey's paid to have Reeces Pieces integrated into the movie, ET? Sales of Reecies Pieces shot up by 65% in the weeks following its theatrical release. This tells you that product placement works. And, it can work better than mainstream advertising if done properly.Paid product placement in the movies has been happening for many years. But relatively new is paid product placement marketing in radio and television. If it works in the movies, it's only logical
Even a subject that has nothing to do with the focus of your newsletter can be fodder for an article. In a recent issue of DM News, copywriter Bob Bly wrote a copywriting article entitled: "Harry Potter and t
Sales are down, and I need more customers now! Sound familiar? Maybe you are the one who said it. I know what you’re thinking, there’s no magic pill for delivering immediate results and no spontaneous marketing effort that will skyrocket sales. You’re right, there isn’t. Sure, you could launch some catchy TV or radio ad that would spike sales. Of course the initial investment is risky when unpredictable results could leave you breaking even or worse, losing money. Some businesses
You've run completely out of ideas.
What do you do?
Well, first of all, don't panic. Panicking will just make it worse. Secondly, follow these five guidelines and you'll find yourself coming up with more fresh ideas than you can fit into a dozen newsletters.
1. Think Timely
Is there something going on the world that you can tie back in to your business? Keep an eye on the local and national news, especially business trends. Is there something there you can use as a springboard for an article about your business?
2. Relate Your Subject to Something Else
Even a subject that has nothing to do with the focus of your newsletter can be fodder for an article. In a recent issue of DM News, copywriter Bob Bly wrote a copywriting article entitled: "Harry Potter and t
What is an e-book compiler?You've written and revised your document, hired an artist who has produced outstanding graphics, and now you're ready to actually put together your first e-book. Now it is time to choose a compiler. What does a compiler do? To put it simply it takes your document and graphics and converts them into a read only format. This read only format can be a program or it can be a file that is used with another program. An example of a compiler t
You've run completely out of ideas.
What do you do?
Well, first of all, don't panic. Panicking will just make it worse. Secondly, follow these five guidelines and you'll find yourself coming up with more fresh ideas than you can fit into a dozen newsletters.
1. Think Timely
Is there something going on the world that you can tie back in to your business? Keep an eye on the local and national news, especially business trends. Is there something there you can use as a springboard for an article about your business?
2. Relate Your Subject to Something Else
Even a subject that has nothing to do with the focus of your newsletter can be fodder for an article. In a recent issue of DM News, copywriter Bob Bly wrote a copywriting article entitled: "Harry Potter and t
Micro entrepreneurs are the owners of small businesses that have fewer than five employees and have startup costs of less than $35,000 and annual revenue of less than $100,000. There are nearly 21.5 million micro entrepreneurs in the U.S. Examples of micro entrepreneurs are owners of bakeries, beauty parlors, child care facilities, repair shops, arts and crafts shops, painting businesses, contracting businesses, family-owned shops, auto body shops, small-scale restaurants, and small-inv
1. Think Timely
Is there something going on the world that you can tie back in to your business? Keep an eye on the local and national news, especially business trends. Is there something there you can use as a springboard for an article about your business?
2. Relate Your Subject to Something Else
Even a subject that has nothing to do with the focus of your newsletter can be fodder for an article. In a recent issue of DM News, copywriter Bob Bly wrote a copywriting article entitled: "Harry Potter and t
Many office-based workers do not realise that the environment they spend a majority of their working week in, may not be good for their health.Have you ever experienced headaches, respiratory infections, asthma or fatigue? Do these ailments occur at work? What happens when you go on holiday or at the weekends, do they still occur or do they miraculously disappear?You’ll often find people’s desk drawers contain a variety of pills and potions to alleviate the ailments they e
2. Relate Your Subject to Something Else
Even a subject that has nothing to do with the focus of your newsletter can be fodder for an article. In a recent issue of DM News, copywriter Bob Bly wrote a copywriting article entitled: "Harry Potter and t
Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs on radio and in the newspaper. Which may be all you want. And that’s fine.Unfortunately, when your PR folks concentrate primarily on tactical fixes like publicity placements, at least be aware of what you are NOT getting.You don’t get a comprehensive effort that persuades thos
Even a subject that has nothing to do with the focus of your newsletter can be fodder for an article. In a recent issue of DM News, copywriter Bob Bly wrote a copywriting article entitled: "Harry Potter and the Irresistible Offer", in which he talks about an interview that J.K. Rowling did recently where she mentioned having written the final chapter of the last Harry Potter book over 15 years ago. That way, she would know how the series ends and be able to tie everything that came before into that final chapter.
Bob deftly tied this into direct mail copywriting, stating how you can follow Rowling's advice by creating the offer first and then writing the other direct mail elements. Genius! Not only is it a great idea, but Bob was able to connect to something from popular culture–and what's more popular right now than Harry Potter?–into an informative, helpful article about direct mail. Now you try!
3. Answer Reader Questions
If you get a lot of questions from your readers, this can make for great articles.
4. "Invite" a "Guest"
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