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Sales Trap - We Love to Talk, But Need to Listen
My research has clearly shown that, when it comes to selling, the part we're most comfortable with is talking about what we do - explaining our services and how we can help the client. So what do you think happens in most sales encounters? That's right… we tell 'em what we do. Problem #1 - Clients don't really want to know what we do.Not to start with anyway. Usually they first want to know that they can trust us and that we comprehend their situation. They also want to understand 'how' we can help them. This is different to knowing exactly 'what' we do. To achieve this we need to look at what they want to achieve, and what their concerns are.

ss ink and print on fewer pages than HTML or PDF. Recipients who like to print the information for future reading prefer text for this reason.

PDF

PDF (Portable Document Format) is a file type created by Adobe. In order to view a PDF file, the computer it's being viewed on needs to have Adobe Acrobat Reader. Most computers have Acrobat and it's available for free on the Adobe web site. If sending or using a PDF file, it's a good idea to include a link to the Adobe web site so that recipients can download the software in the rare case that they don't have it.

A PDF file is like an electronic photocopy of a document. It looks the same no matter who is viewin

Little and Big Commitments
The car was drop-dead gorgeous. It had a beautiful dark blue exterior and the interior was brown - very sporty - with a 6-speed manual transmission too boot. There was no use denying it. I was in love. I probably reduced my negotiating leverage immediately by falling in love with it; however, at that point I just wanted to see it in my driveway.The love affair was tempered, slightly, when the salesman handed me the key. It was bent like the leaning Tower of Pisa. The salesman didn’t dare try to bend the key back into place because it certainly would have broken, which would have sent me to another dealership. He promised to order two new keys, so I bought the car and left.They never sent any key

Having an electronic newsletter (or e-newsletter) is an excellent way to stay in touch with clients and prospects. An e-newsletter can be produced significantly cheaper than a print newsletter and can be distributed at the click of a button without the cost of postage. Many professionals don't make use of this important marketing tool because they quickly get overwhelmed by all the options. This article will give you a basic understanding of the three basic formats for e-newsletters each with unique advantages and disadvantages.

HTML

HTML is a popular format for many newsletters. They are more visually appealing, easier to read and have a higher click through rate than text. You can include features such as active links to other web pages, shopping carts and newsletter sign up buttons. With a little extra code you can track metrics such as open and click through rates. This gives you valuable information about what people are reading and can help you fine tune your content.

An HTML newsletter can be opened and viewed in an email program provided the recipients email program is set up to display HTML. In older email programs, it was problematic to properly display HTML but increasing, email programs are designed and set up to automatically display HTML. You also have the option of sending an email with a brief description of your newsletter with a link to the full HTML version which is uploaded to your web site and looks like any other web page. While this is a good option if you have a large newsletter, it does decrease the open rate of your newsletter. Additionally, since an HTML newsletter is essentially the same as web page, it's very easy to upload the newsletter to your web site for inclusion in a newsletter archive.

Text

A small but vocal minority prefer to receive text versions of newsletters. Text is the most basic way to send newsletter content so can be viewed by all your recipients whether they are using an email program such as Outlook and Lotus Notes or a web based email program like Yahoo or Hotmail. As the name implies, text-is-text which means you can't include any formatting other than basic punctuation. This means no graphics, active links, bullet points, bold text or italics. Your newsletter will look as if it's been done a typewriter. Since text is not as visually appealing, it is best to use this format when you know your recipients really want the information and are willing to put a little extra effort into reading it.

Text takes less time to format thus making it a good way to send extremely time sensitive information. Text newsletters typically put a lot of information in a relatively small amount of space so require less ink and print on fewer pages than HTML or PDF. Recipients who like to print the information for future reading prefer text for this reason.

PDF

A PDF file is like an electronic photocopy of a document. It looks the same no matter who is viewin

Realtors - Is Your Newsletter Increasing Sales?
If you are a REALTOR focused on residential sales who distributes a monthly email newsletter, ask yourself: “Is my distribution list growing?” And more importantly, “Is my newsletter accomplishing what I wish it to?”You already recognize that an email newsletter is an effective marketing tool to help to increase sales. Regular communication with clients and prospects is essential to increase your revenues over time. But if the results are not living up to your expectations, step back and ask yourself, “How can I improve my newsletter to increase its readership and drive more sales?” Perhaps you need to make your content more compelling or to use your newsletter in a more engineered fashion.The ma

e than text. You can include features such as active links to other web pages, shopping carts and newsletter sign up buttons. With a little extra code you can track metrics such as open and click through rates. This gives you valuable information about what people are reading and can help you fine tune your content.

Text

PDF

A PDF file is like an electronic photocopy of a document. It looks the same no matter who is viewin

Real Estate Market Soaring Amongst eBay Buyers and Sellers
From the islands of Hawaii to the snow capped Colorado mountains and even the sunshine state of Florida, eBay's marketplace is becoming a hub among real estate moguls. As a benefit to the buyers, competitive pricing and a wide selection of homesites are available throughout the real estate category. Sellers, on the other hand, have access to a world of customers who are looking for a place to build their dream home, vacation getaway or simply to be used as an investment.In the past, owner financing was a term used to describe a real estate transaction from person to person. Now, it's a common phrase that is used to describe the internet real estate market. An increasing number of real estate compani

your newsletter with a link to the full HTML version which is uploaded to your web site and looks like any other web page. While this is a good option if you have a large newsletter, it does decrease the open rate of your newsletter. Additionally, since an HTML newsletter is essentially the same as web page, it's very easy to upload the newsletter to your web site for inclusion in a newsletter archive.

Text

PDF

A PDF file is like an electronic photocopy of a document. It looks the same no matter who is viewin

6 Tips to Significantly Improve Your E-mail Response
Are your e-mail response rates dismal? Unfortunately that’s the nature of the online environment today. Recent statistics show that over 50% of the tens of billions of e-mails sent daily are spam, and the top Internet Service Providers are blocking almost 25% of permission-based e-mails. These are staggering numbers for business owners relying on e-mail as a marketing tool.Is there anything you can do to keep this from happening to your e-mail campaigns? Absolutely. You can significantly improve your deliverability, open rates and number of responses by addressing three key issues:• Getting past the spam filters• Attracting your reader’s attention with a value-focused subject line• Offe

l program like Yahoo or Hotmail. As the name implies, text-is-text which means you can't include any formatting other than basic punctuation. This means no graphics, active links, bullet points, bold text or italics. Your newsletter will look as if it's been done a typewriter. Since text is not as visually appealing, it is best to use this format when you know your recipients really want the information and are willing to put a little extra effort into reading it.

PDF

A PDF file is like an electronic photocopy of a document. It looks the same no matter who is viewin

Customer Feedback - A Secret Business Weapon
Have you ever got feedback from your customers about your products and services?If you did - What did you do with this feedback?Today I will show you how customer feedback can help you to improve your products and services and thus stimulate more sales.The other day Mary, one of my customers purchased some of my business tools to help her train some of her staff members back at her office. Yesterday I gave her a courtesy call to see how she was getting on. Strangely enough, she was having a bit of difficulty getting started with one of my tools but was too busy to call me; I managed to correct the issue in two minutes on the phone with her. Mary was extremely pleased and placed new orders for

ss ink and print on fewer pages than HTML or PDF. Recipients who like to print the information for future reading prefer text for this reason.

PDF

A PDF file is like an electronic photocopy of a document. It looks the same no matter who is viewing it. Unlike text or HTML, it can be viewed but it cannot be changed or easily copied into another document. This is a good way to send or post information if you want to make it more difficult for someone to take your content and use it as their own.

This file format is ideal if you'd like to have both an electronic version and a print version of the same newsletter. You can post a PDF file to your web site and send the same file to your printer to print hard copies for mailing or distribution at meetings and conferences.

HTML versus PDF

An HTML newsletter can be formatted with the same look and feel as a PDF newsletter but will be a much smaller file size than a similar looking PDF newsletter. Images such as pictures and logos can be quite large and are typically the bulk of the overall file size in a PDF file. The larger the file, the longer it will take to download to the recipient's computer.

The difference in file size between HTML and PDF is primarily due to the way the graphics are stored and displayed. PDF newsletters include the graphics in the file sent to the recipient. In an HTML newsletter, the images are not actually sent with the rest of the content. The image file is located on a server. Essentially what happens is the code in an HTML newsletter tells the recipients computer “Go to this server where the image is stored and display it here.”

Both an HTML and PDF newsletter can be posted to your web site for future reading.

What's best for you?

The best file format for you specific needs will depend on a number of factors. Things to take into consideration before choosing the appropriate file format include:

• Is this time sensitive information that needs to get out quickly?
• Do you have pictures, charts or diagrams that you'd like to include?
• Do you want to track various metrics?
• Do you want both an e-newsletter and a print newsletter?
• Do you want to post the newsletter to your web site?
• How much time and money do you have to dedicate to this?

With some planning beforehand, your small business can create and send an e-newsletter in a way that will increase the number of recipients who will read it and think of your business when they have a need for your product or service.

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Changing career can be scary, but it's not as hard as you think. You know you deserve better, so follow our hot tips and get started right now.

Custom-made lapel pins are one of the most cost effective promotional tools on the market right now. Whether you are a small organization or a multi-national conglomerate, they are a very affordable way of subtly conveying your message to an applicable industry. They are also an excellent way to display pride in sports or achievement and can even be used as fund raising merchandise.

Do your co-workers share your views on time and how best to use it? If not, don't let your differences sabotage your projects! To learn 5 ways to use differences in time philosophies to your advantage, read on.

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