Digg it UP - Internet and Businesses Online

Whom Do You Invite to a Meeting?
The success of your next meeting depends upon whom you invite. Here's what to consider.1) Invite only people who can contribute to the meeting. Spectators bog down the process.2) Avoid filling the meeting with allies as a show of force. This intimidates your "opponent," which can result in counter attacks, retaliation, or false cooperation.3) Avoid inviting people because they would feel offended if left out. A meeting is a business activity, not a party. You can always ask the pe

lose! They don’t get great content and I lose a subscriber and potential ‘Raving Fan’.

Now I don’t believe in being different just for the sake of being different. I believe in being different when it makes a difference, to both my target audience and to me. I educate my clients and prospects all the time on how to differentiate themselves from the competition. Basically, it was time for me to practice what I preach.

So I shifted gears and went back to the drawing board. That was painful. I was done. Why not just send it out? I just couldn’t. I wanted to cr

Getting Rich Through Innovation
You have planned your business to use systems to ensure quality as well as control costs and increase profits. One of the systems is an innovation program that is used daily. To make your innovation program effective you will need to quantify your results to ensure your innovations actually help the business. To quantify your results means to produce numbers that can be measured. You want to count everything in your business. From the number of customers you have daily you can break down more numbers.

As a marketer, and for the record, I do believe that we are all full-time marketers; I am always looking for ways to connect more regularly with and add value to my target audience – I want top-of-mind awareness for myself, my business and my offerings.

Now for years, I’ve known that publishing my very own newsletter would be an optimal way to do that and more however, as an innovative marketer, I kept coming back to the fact that there are already a ton of newsletters out there – and some of them are excellent. So I fought the concept of creating one tooth and nail. Did the world really need another newsletter?

Then one day I happened to take off my scarcity-mindset hat and put on my abundance-mindset hat and came to the realization that there’s room for all of us out there. So I said to myself, “Why not, there are plenty of potential subscribers available to me; there are over 6 ? billion people in this world! And a portion of those people are meant to hear the information I will provide, from me.”

Being an online entrepreneur, I knew that if I took this major commitment on, I would want to do it electronically because in my mind, it would be cheaper, faster and easier for me to produce. So I went ahead with an electronic version of a newsletter or better known as an ezine. For weeks I scoured my favorite ezines, looking for both what I liked and didn’t like about them and came up with a professional and traditional layout for my soon to be ezine. I got it all ready – it looked great, I was all set to go.

Then right before I hit the send button in my contact management software, I slammed on the brakes. “Wait a minute”, I said, “What was I about to do”. This ezine, while potentially could be well received, looked and felt just like all the rest. Then my inner monologue really kicked in as I heard myself saying, “It could very easily get lost in the shuffle or worse yet, go unnoticed! That could translate into a significant number of people not getting the value I plan to offer every week – value that could possibly make or break a business”! And the conversation in my head went on and on and on. Bottom line, I just didn’t feel good about it anymore. And I knew if my heart wasn’t in it, the subscriber would know and ultimately both the subscriber and I would lose! They don’t get great content and I lose a subscriber and potential ‘Raving Fan’.

So I shifted gears and went back to the drawing board. That was painful. I was done. Why not just send it out? I just couldn’t. I wanted to cre

How To Build A Global Brand
One of the most exciting efficiencies in business is the Global Brand. A global brand allows tremendous economies of scale, especially in marketing communications investments. However, these economies of scale can only be achieved, if brand impact is not sacrificed in the process.Doesn’t this seem to be a contradiction in terms? How can Brand, which is typically optimized for a specific market and a specific offering be implemented across widely different countries and work equally hard for

d the world really need another newsletter?

So I shifted gears and went back to the drawing board. That was painful. I was done. Why not just send it out? I just couldn’t. I wanted to cr

How Not To start the New Year at a New Job
One of the most unavoidable issues of the holiday season is the office party. The office party sounds innocuous enough, until you realize that you have a group of people gathered together, who are letting their guards down and imbibing hazardous amounts of alcohol, which is never a good combination. Invariably, something bad will happen to someone's social standing, sometimes even resulting in someone being fired if the something bad is bad enough. You don't want that happening to you.The bigge

nd, it would be cheaper, faster and easier for me to produce. So I went ahead with an electronic version of a newsletter or better known as an ezine. For weeks I scoured my favorite ezines, looking for both what I liked and didn’t like about them and came up with a professional and traditional layout for my soon to be ezine. I got it all ready – it looked great, I was all set to go.

So I shifted gears and went back to the drawing board. That was painful. I was done. Why not just send it out? I just couldn’t. I wanted to cr

Value Based Selling
Not so long ago I was in the middle of a sales call when a prospect spoke up and said the words: "I always buy based on lowest price. Period."In response I explained that it's very rare that my price would be the lowest and that it probably wouldn't make sense for us to try to work together given his strict buying criteria.He seemed quite shocked that I would openly admit to being higher priced than some of my competitors and further that I would not agree to simply match the price of th

be well received, looked and felt just like all the rest. Then my inner monologue really kicked in as I heard myself saying, “It could very easily get lost in the shuffle or worse yet, go unnoticed! That could translate into a significant number of people not getting the value I plan to offer every week – value that could possibly make or break a business”! And the conversation in my head went on and on and on. Bottom line, I just didn’t feel good about it anymore. And I knew if my heart wasn’t in it, the subscriber would know and ultimately both the subscriber and I would lose! They don’t get great content and I lose a subscriber and potential ‘Raving Fan’.

So I shifted gears and went back to the drawing board. That was painful. I was done. Why not just send it out? I just couldn’t. I wanted to cr

Business Success - Overcoming Obstacles
If you’re an entrepreneur, you’ve undoubtedly encountered obstacles in your self-made business. Obstacles are commonly considered a nuisance, but did you know they are also an asset to your business?While obstacles do indeed emanate unavoidable frustration, they also force us to evaluate what works and what doesn’t. We are challenged to determine what doesn’t work, and turn it around to produce more effective strategies to better ensure our business’ success. Building a business requires a lot

lose! They don’t get great content and I lose a subscriber and potential ‘Raving Fan’.

So I shifted gears and went back to the drawing board. That was painful. I was done. Why not just send it out? I just couldn’t. I wanted to create a something that made a difference and I wanted prospects to take notice. I wanted to create an ELF (Easy, Lucrative, and Fun) experience for them – I wanted a masterpiece.

Then it clicked! I love to speak! I love to write as well but I certainly enjoy speaking more. I also knew that studies prove that people are more likely to listen than to read and that they also retain more that way. On top of that, there were a lot less audio-based ezines than print ones so I would certainly stand out from the pack. All signs pointed to using audio, so right away, I knew an audio-based ezine was right for me. I felt great about it! And the rest is history…

So, what ways can you add more value to your target audience? How can you become top-of-mind with them? What else can you do to differentiate yourself from the competition? How can you do all of these things and actually have fun doing them? – Because believe me, people will notice.

My ezine the “Marketing Minute” worked for me, what would work for you? Ponder that one a bit.

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Are happy employees a key to a succesful business? If you're a business owner, take a look around your office or plant. What do you see, frowns and scowls or smiles and work getting done?

If you have been in business for over two years then you probably have already developed a business relationship with a bank, credit union, or other financial institution. You may already have a business loan or a business line of credit and hopefully you have been making enough money in the business to make your payments on time. In that case getting a new business loan is relatively straight forward.

The broker or dealer has a reasonable basis for believing the information is accurate...

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