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  • Digg it UP - Six Keys to Creating a Successful and Profitable Ezine

    Online Commodities Trading - Is It Right For You?
    Are you interested in trying your hand at futures trading? Futures trading involves the trading of commodities for a future date. If you are interested in futures trading, you may be wondering whether you should use the assistance of a commodity trading broker or do your own commodities trading online. While a large number of futures traders choose online commodities trading, it doesn’t necessarily mean that it is right for you.Online commodities trading is when a trader, just like you, decides that they are able to handle their own trading and portfolio. Often times, a commodities broker is only contacted to help setup an online account, after that online commodities trading traders are often on their own. For that reason, only those who know what they are doing, concerning futures trading, are adv
    friend or colleague. Your publishing competitors cannot duplicate your personality or your own personal take on life itself. Your personality is the primary ingredient that will help you to develop a solid ezine brand that your readers can trust.

    CREATE READER INTERACTION

    The greatest challenge in publishing an ezine is ALWAYS getting your subscribers to read your ezine.

    One method for doing this is to develop reader interaction.

    The one ezine that I know that has done the best job of this is Your Membership Exchange: http://www.your-membership.com

    In this ezine, readers submit questions, and other readers answer the questions. Their unique selling proposition is "Newsletters for Our Members, By Our Members."

    In each issue, a new question is posted, and then the publisher takes the best answers to a previous question and publishes them in the ezine. I read this one every day.

    In my ezine, I had accomplished a strong level of interaction with my readers by running a contest. In

    Make Your Business Plan Read Like An Action Novel - Receive Stronger Responses and Real Results
    Let’s face it, nobody confuses writing or reading a Business Plan with a Bruce Willis action movie or a Tom Clancy novel. A Business Plan is a serious presentation that details an economic opportunity being offered for funding, licensing or sales consideration. Detail, research, financials and harvest options, key elements of any plan, can be dry, less than electric stuff. However, Business Plans that achieve success invariably are written with an air of urgency, excitement and color that separates them from the usual, boring template-based submissions.I write business plans, teach business school students to write plans and read plan submissions daily in my consulting business. The plans that have success potential are different, beginning with the first paragraph of the Executive Summary. A great produ
    Fortunes are made on the Internet by people who have built solid mailing lists for the promotion of their online businesses. But the question many publishers face is how to turn their ezine subscribers into buyers?

    Let me be honest with you. Your mailing list is only as valuable as your subscriber's willingness to purchase your products and services, or the products and services of your advertisers.

    Until your subscribers begin to buy what you offer, your mailing list is not worth a plug nickel!

    Here are the six ingredients that you need for creating a successful and profitable ezine:

    ADVERTISING YOUR EZINE

    * While often expensive, paid brokers can actually get readers to subscribe to your ezine. Yet, in my own personal experience, buying subscribers did put a large number of email addresses on my list, but it provided no value to my list since most subscribers never read my web-based ezine.

    * One ezine advertising program that I have used in the past to great success is List Partners which permits you to set up an free affiliate program to permit others to advertise your ezine in exchange for free advertising or cash. http://www.listpartners.com

    * I have generated some very solid advertising results using Publisher Ad Swaps.

    By setting up private advertising arrangements with other ezine publishers, you can get your advertisement in another ezine in exchange for an advertisement in your ezine.

    To locate like-minded publishers seeking beneficial ad swaps, there is a moderated discussion group dedicated to this task called the Ezine Publishers Swap Meet: http://lists.topica.com/lists/publishers_swap_meet/

    * Paid Search Engine placement can be another solid method for attracting new subscribers to your ezine.

    * For more help in promoting your ezine, check out "How to Publicize Your E-Zine" at: http://www.zinebook.com/publicz.html

    DEVELOP A STANDARDIZED TEMPLATE FOR YOUR EZINE

    Your readers want a specific structure for your ezine. They want to be able to learn your structure and to be able to quickly follow your structure to get to the meat and potatoes of every issue. Your readers are pressed for time in the same way that you are, so they want you to enable them to get what they want from you in a quick and orderly fashion.

    PROVIDE EXCEPTIONAL AND TARGETED CONTENT

    When you develop your ezine, you know in principle what type of content that you want to bring to your readers.

    But, unless you have the financial ability to work your ezine on a full-time basis, finding the time to create all of your own content is a challenge that every publisher faces.

    Fortunately, there are writers who have the time to create the content you can use, and they make their content available for publication so long as their terms of reprint are honored.

    These writers cover a wide range of subject materials that enable publishers in nearly every genre find a ready supply of content that they can include in their publications.

    To learn how you can find articles that can be used for reprint in your publication, you should explore the following resources:

    Niche Content Finder
    http://www.freewebs.com/niche-content/

    The Article Depot
    http://articledepot.50megs.com/

    The Phantom Writers Articles Archive
    http://thephantomwriters.com/free_content/d/index.shtml

    Free-Reprint Article and Content Providers Webring
    http://b.webring.com/hub?ring=contentproviders

    PERSONALIZE AND BRAND YOUR EZINE

    In order to separate your ezine from the thousands of other online magazines, you must create a solid brand for your ezine.

    What I mean by this is that you should always strive to make your ezine stand well above the crowd and to give your ezine its own personal identity. You want your ezine to be the one that your subscribers will read religiously and intently.

    The way to develop an identity for your ezine, separate from your competitors, is to inject a touch of yourself into every issue. Talk to your readers as if you are talking to a friend or colleague. Your publishing competitors cannot duplicate your personality or your own personal take on life itself. Your personality is the primary ingredient that will help you to develop a solid ezine brand that your readers can trust.

    CREATE READER INTERACTION

    The greatest challenge in publishing an ezine is ALWAYS getting your subscribers to read your ezine.

    One method for doing this is to develop reader interaction.

    The one ezine that I know that has done the best job of this is Your Membership Exchange: http://www.your-membership.com

    In this ezine, readers submit questions, and other readers answer the questions. Their unique selling proposition is "Newsletters for Our Members, By Our Members."

    In each issue, a new question is posted, and then the publisher takes the best answers to a previous question and publishes them in the ezine. I read this one every day.

    In my ezine, I had accomplished a strong level of interaction with my readers by running a contest. In

    Tales of Terrible Jobs: Part I
    If these jobs aren’t reason enough to start your own business and work for yourself I don’t know what is…“During my first year of school I was pretty desperate for cash, my buddy told me that there was a mink farm near his home that needed some help. I went down there and before I knew it I was working in a 200’ long metal shack with nearly 1000 mink in 105 degree heat scraping mink crap off of wire cages. [How much did you get paid?] Well, l started at $5 an hour and ended a $5 an hour two weeks later…my roommates made me leave all my clothes outside and run to the shower in my underwear before I could even talk to them. Yeah, that job was pretty lame, I can’t believe I actually did it.” Don R.“I once helped clean out apartment buildings after tenants moved to prepare the rooms for the next
    s which permits you to set up an free affiliate program to permit others to advertise your ezine in exchange for free advertising or cash. http://www.listpartners.com

    * I have generated some very solid advertising results using Publisher Ad Swaps.

    By setting up private advertising arrangements with other ezine publishers, you can get your advertisement in another ezine in exchange for an advertisement in your ezine.

    To locate like-minded publishers seeking beneficial ad swaps, there is a moderated discussion group dedicated to this task called the Ezine Publishers Swap Meet: http://lists.topica.com/lists/publishers_swap_meet/

    * Paid Search Engine placement can be another solid method for attracting new subscribers to your ezine.

    * For more help in promoting your ezine, check out "How to Publicize Your E-Zine" at: http://www.zinebook.com/publicz.html

    DEVELOP A STANDARDIZED TEMPLATE FOR YOUR EZINE

    Your readers want a specific structure for your ezine. They want to be able to learn your structure and to be able to quickly follow your structure to get to the meat and potatoes of every issue. Your readers are pressed for time in the same way that you are, so they want you to enable them to get what they want from you in a quick and orderly fashion.

    PROVIDE EXCEPTIONAL AND TARGETED CONTENT

    When you develop your ezine, you know in principle what type of content that you want to bring to your readers.

    But, unless you have the financial ability to work your ezine on a full-time basis, finding the time to create all of your own content is a challenge that every publisher faces.

    Fortunately, there are writers who have the time to create the content you can use, and they make their content available for publication so long as their terms of reprint are honored.

    These writers cover a wide range of subject materials that enable publishers in nearly every genre find a ready supply of content that they can include in their publications.

    To learn how you can find articles that can be used for reprint in your publication, you should explore the following resources:

    Niche Content Finder
    http://www.freewebs.com/niche-content/

    The Article Depot
    http://articledepot.50megs.com/

    The Phantom Writers Articles Archive
    http://thephantomwriters.com/free_content/d/index.shtml

    Free-Reprint Article and Content Providers Webring
    http://b.webring.com/hub?ring=contentproviders

    PERSONALIZE AND BRAND YOUR EZINE

    In order to separate your ezine from the thousands of other online magazines, you must create a solid brand for your ezine.

    What I mean by this is that you should always strive to make your ezine stand well above the crowd and to give your ezine its own personal identity. You want your ezine to be the one that your subscribers will read religiously and intently.

    The way to develop an identity for your ezine, separate from your competitors, is to inject a touch of yourself into every issue. Talk to your readers as if you are talking to a friend or colleague. Your publishing competitors cannot duplicate your personality or your own personal take on life itself. Your personality is the primary ingredient that will help you to develop a solid ezine brand that your readers can trust.

    CREATE READER INTERACTION

    The greatest challenge in publishing an ezine is ALWAYS getting your subscribers to read your ezine.

    One method for doing this is to develop reader interaction.

    The one ezine that I know that has done the best job of this is Your Membership Exchange: http://www.your-membership.com

    In this ezine, readers submit questions, and other readers answer the questions. Their unique selling proposition is "Newsletters for Our Members, By Our Members."

    In each issue, a new question is posted, and then the publisher takes the best answers to a previous question and publishes them in the ezine. I read this one every day.

    In my ezine, I had accomplished a strong level of interaction with my readers by running a contest. In

    Make Money On Ebay - A Personal Experience
    Anyone – yes, anyone – who is serious about making money online should know about eBay, the darling stock of the dot.com boom earlier this decade.eBay is one of the very, very few online businesses that weathered the dot.com crash. You can guess why – as its CEO Meg Whitman puts it – eBay is “transforming the way in which e-commerce is being conducted”. And eBay has gone from strength to strength since it acquired Paypal, the world’s largest online payment services company.Can you make money by selling on eBay? The short answer is YES, without a doubt! I have used eBay to make at least $1,500 profit every month over the last 9 months. And I know for a fact that many people earn more than that. For selling online, eBay stands out from the crowd for 3 reasons:Its aim is to make selling easy f
    rn your structure and to be able to quickly follow your structure to get to the meat and potatoes of every issue. Your readers are pressed for time in the same way that you are, so they want you to enable them to get what they want from you in a quick and orderly fashion.

    PROVIDE EXCEPTIONAL AND TARGETED CONTENT

    When you develop your ezine, you know in principle what type of content that you want to bring to your readers.

    But, unless you have the financial ability to work your ezine on a full-time basis, finding the time to create all of your own content is a challenge that every publisher faces.

    Fortunately, there are writers who have the time to create the content you can use, and they make their content available for publication so long as their terms of reprint are honored.

    These writers cover a wide range of subject materials that enable publishers in nearly every genre find a ready supply of content that they can include in their publications.

    To learn how you can find articles that can be used for reprint in your publication, you should explore the following resources:

    Niche Content Finder
    http://www.freewebs.com/niche-content/

    The Article Depot
    http://articledepot.50megs.com/

    The Phantom Writers Articles Archive
    http://thephantomwriters.com/free_content/d/index.shtml

    Free-Reprint Article and Content Providers Webring
    http://b.webring.com/hub?ring=contentproviders

    PERSONALIZE AND BRAND YOUR EZINE

    In order to separate your ezine from the thousands of other online magazines, you must create a solid brand for your ezine.

    What I mean by this is that you should always strive to make your ezine stand well above the crowd and to give your ezine its own personal identity. You want your ezine to be the one that your subscribers will read religiously and intently.

    The way to develop an identity for your ezine, separate from your competitors, is to inject a touch of yourself into every issue. Talk to your readers as if you are talking to a friend or colleague. Your publishing competitors cannot duplicate your personality or your own personal take on life itself. Your personality is the primary ingredient that will help you to develop a solid ezine brand that your readers can trust.

    CREATE READER INTERACTION

    The greatest challenge in publishing an ezine is ALWAYS getting your subscribers to read your ezine.

    One method for doing this is to develop reader interaction.

    The one ezine that I know that has done the best job of this is Your Membership Exchange: http://www.your-membership.com

    In this ezine, readers submit questions, and other readers answer the questions. Their unique selling proposition is "Newsletters for Our Members, By Our Members."

    In each issue, a new question is posted, and then the publisher takes the best answers to a previous question and publishes them in the ezine. I read this one every day.

    In my ezine, I had accomplished a strong level of interaction with my readers by running a contest. In

    Promotional Bags: Your Company Details on Parade
    The trick to a good promotion is to attach your company details to something useful. Now, there is “private useful” like the promotional toothbrush you use in the privacy of your own bathroom, and there is “public useful” that you use out there where everyone sees you inadvertently parading the promotion.This is where promotional bags come in. Few of us can get people to wear sandwich boards for us without paying them, but easily collocated promotional bags act in much the same way.Imagine the happy recipient of your promotional gift arriving at a jazz concert in the park toting your promotional wine bag. People can notice this, especially those juggling single wine bottles and sundry picnic equipment. There it sits on the blanket, sophisticated, serene and discreetly advertising your sophisticate
    that can be used for reprint in your publication, you should explore the following resources:

    Niche Content Finder
    http://www.freewebs.com/niche-content/

    The Article Depot
    http://articledepot.50megs.com/

    The Phantom Writers Articles Archive
    http://thephantomwriters.com/free_content/d/index.shtml

    Free-Reprint Article and Content Providers Webring
    http://b.webring.com/hub?ring=contentproviders

    PERSONALIZE AND BRAND YOUR EZINE

    In order to separate your ezine from the thousands of other online magazines, you must create a solid brand for your ezine.

    What I mean by this is that you should always strive to make your ezine stand well above the crowd and to give your ezine its own personal identity. You want your ezine to be the one that your subscribers will read religiously and intently.

    The way to develop an identity for your ezine, separate from your competitors, is to inject a touch of yourself into every issue. Talk to your readers as if you are talking to a friend or colleague. Your publishing competitors cannot duplicate your personality or your own personal take on life itself. Your personality is the primary ingredient that will help you to develop a solid ezine brand that your readers can trust.

    CREATE READER INTERACTION

    The greatest challenge in publishing an ezine is ALWAYS getting your subscribers to read your ezine.

    One method for doing this is to develop reader interaction.

    The one ezine that I know that has done the best job of this is Your Membership Exchange: http://www.your-membership.com

    In this ezine, readers submit questions, and other readers answer the questions. Their unique selling proposition is "Newsletters for Our Members, By Our Members."

    In each issue, a new question is posted, and then the publisher takes the best answers to a previous question and publishes them in the ezine. I read this one every day.

    In my ezine, I had accomplished a strong level of interaction with my readers by running a contest. In

    How To Turn Your Auction Traffic Into Cash
    Imagine if you could make just a few cents from each of your auction visitors on complete auto-pilot. With the vast amount of traffic eBay gets and therefore your eBay auctions, this sum could add up to a considerable income. In this article I will reveal the ways in which I – and many other experienced eBay sellers – make just a few cents from every single auction visitor.Imagine this:You run 10 auctions every single week. Each auction receives 200 views (it could easily receive many more). That’s 2000 auction visitors every single week. Now, what if you could make $0.05 on average from each of those auction visitors? Business would be good wouldn’t it? You would be making $100 every single week on auto-pilot and on top of your current auction sales. Here’s how you can generate the $0.05 from t
    friend or colleague. Your publishing competitors cannot duplicate your personality or your own personal take on life itself. Your personality is the primary ingredient that will help you to develop a solid ezine brand that your readers can trust.

    CREATE READER INTERACTION

    The greatest challenge in publishing an ezine is ALWAYS getting your subscribers to read your ezine.

    One method for doing this is to develop reader interaction.

    The one ezine that I know that has done the best job of this is Your Membership Exchange: http://www.your-membership.com

    In this ezine, readers submit questions, and other readers answer the questions. Their unique selling proposition is "Newsletters for Our Members, By Our Members."

    In each issue, a new question is posted, and then the publisher takes the best answers to a previous question and publishes them in the ezine. I read this one every day.

    In my ezine, I had accomplished a strong level of interaction with my readers by running a contest. In every issue, I posed a brain teaser question and published the names of the first three people who in the previous issue got the answer right.

    ASK FOR THE SALE

    I mention this only because I know someone who is making this mistake right now. I am sure a lot of other publishers are making this mistake as well.

    Many people begin the process of publishing an ezine for the explicit purpose of selling their own wares. They follow the advice of the guru's about developing a mailing list and publishing their ezine on a regular basis. A lot of work is put into the ezine to develop a loyal base of subscribers who read each and every issue delivered.

    And when all is said and done, the publisher fails to ask their readers to purchase the wares that their e-zine was designed to promote. How does one actually expect their readers to buy their wares if they do not ask their readers to buy what is being offered?

    You are the expert in charge of your publication, so you should not be afraid to ask your readers the hard questions. You must explain to your readers what you are selling, and you must ask your readers to actually purchase what you are selling! Don't be afraid of offending your readers. Take care to do what is necessary to help your ezine to generate the profits it was designed to create.

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