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Digg it UP - Customer Newsletters: Are You Neglecting Yours?
There are a number of specific dangers linked to construction sites; the major hazard is falls from high places, although there are significantly more hazards, including those related to scaffolds, confined spaces, and electric equipments and lines near water sources. Construction workers often put their health at risk as well, with the materials they use and handle, such as lead. The irony is that the protective equipment worn by construction workers to reduce their exposure to lead and other toxic substances can actually increase accidental incidents by reducing vision, clarity, hearing ability, and dexterity, and increasing heat stress.Even the safety of non-workers in and around construction sites is put at risk
Relationship Building
At its best a newsletter can be intimate, warm and friendly – like a phone call from an old friend. And with luck, thi
My Vehicle Can Advertise and So Can Yours!Vans, trucks, cars—all have something in common. They're a key advertising tool. If you have a company vehicle that delivers products or transports people from your office to your customer's site, why not advertise along the way? Lettered vehicles provide enormous advertising power and legitimacy to your business. First, they're great big graphics, visible from a distance, even turning heads as you drive down the road. In your lettered step-up van, you look just like the "big guys" who maintain a fleet of vehicles. And while you may only have a single pickup truck, you advance your company into true "business class" when you add gra
Just like your oldest jeans, your existing customers can be relied on to perform, but are they in need of a bit of love and attention? They’re your best source of business, so don’t let them down.
Tell me what you want
I recently surveyed some newsletter readers, asking them to rate its content. Staff profiles and company news barely scraped into the top 40. What was the number one demand from these cynical readers? Special offers and new products.
What about what the company wants? It’s usually two things: to improve the corporate image (strengthening loyalty), and to make more sales.
But it’s not impossible to combine all three goals.
Relationship Building
At its best a newsletter can be intimate, warm and friendly – like a phone call from an old friend. And with luck, this
So you think that your blog is just a webpage that you and your friends can read, all I can say is that what I am going to tell you next can be believed only if you try it yourself. You own a blog, you write it daily, the matter is relevant to people then go ahead start earning from your blog.Your blog can be made your earning hand, courtesy the booming advertising networks in India. Earlier it used to be Google Ad-sense all the way, but with new and improved versions doing the rounds, ad-networks seem to be the hot thing. And don’t think you need to be biggie blog to earn money. Just check the following figures.• Podcast Directory receives nearly a million hits and makes
Tell me what you want
I recently surveyed some newsletter readers, asking them to rate its content. Staff profiles and company news barely scraped into the top 40. What was the number one demand from these cynical readers? Special offers and new products.
What about what the company wants? It’s usually two things: to improve the corporate image (strengthening loyalty), and to make more sales.
But it’s not impossible to combine all three goals.
Relationship Building
At its best a newsletter can be intimate, warm and friendly – like a phone call from an old friend. And with luck, thi
Hundreds of thousands of delivery trucks traffic the roads of America at all times, and millions cover the roads of the world. Without them, the world's economy would come to a screeching halt and the standard of living for most of the world would be greatly changed. Think about all of those employed by the trucking industry. Truck drivers earn their living by transporting goods across country from manufacturing plants to retail and distribution centers around the globe. As of May, 2005, there were over 3,000,000 truck drivers in the United States alone, and though their jobs may appear to go unnoticed, their services provide the world with all of its found necessities.Two basic types of truck drivers exist i
What about what the company wants? It’s usually two things: to improve the corporate image (strengthening loyalty), and to make more sales.
But it’s not impossible to combine all three goals.
Relationship Building
At its best a newsletter can be intimate, warm and friendly – like a phone call from an old friend. And with luck, thi
Advertising and marketing in the South African market is one of the toughest in the entire world, just for starters 22 different languages can be identified in our market. You might say this is common in many countries the world over. But do they have 11 official languages as is the case in South Africa.Capturing a broad market in South Africa is virtually impossible unless you have an internationally acclaimed product, something that has built up a reputation overseas either in the USA or European markets. This is not to say our own big brands have not captured a broad South African audience or an international market but they a few and far between.Our advertising and marketing techniques in South Africa mus
But it’s not impossible to combine all three goals.
Relationship Building
At its best a newsletter can be intimate, warm and friendly – like a phone call from an old friend. And with luck, thi
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialisin
Relationship Building
At its best a newsletter can be intimate, warm and friendly – like a phone call from an old friend. And with luck, this warm fuzzy feeling will send your customers straight to their wallets...
The award-winning smoothie company innocent sends out email newsletters that are just like a witty note from a good friend. The newsletter is a fabulous read, and brightens up rainy Monday mornings without pushing any products.
Think of it as a first date. What are your reader’s interests? What will you talk about and what sort of person will you be? Chatty or formal? Humorous or technical? Casual or sophisticated? Old or young – or young-at-heart?
Think about how your brand is already perceived and what sort of voice you should use to address your customers. If you’re not using a copywriter, is there s
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