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Digg it UP - Ezine Publishing: On the Subject of Subject Line Dos and Don'ts
What a conversation! A British gentleman working in global logistics, his American entertainer wife who recently became a mother, an Australian event coordinator and me. Four different cultures – and different points of view.We talked about the service we receive
2. Douse mail merge to personalize the subject line with a person's first name. Just make sure you leave a space between the arrow sign and the next word so they do not bump up against each other, like at the beginning of this tip. Looks very amateurish when that happens accident
Don't Knock Me Because I am New...I am a publisher of a weekly newsletter. Since my newsletter is less than a year old, I am considered a Newbie. Learning the in's and out's of this whole publishing world. I don't break any rules. I know the term Opt-in. I abide
Subject Line Don'ts
1. Don't use all capital letters in your subject line. Instant spam filter purgatory. I recommend that you don't capitalize even one word.
2. Don't use the word free, unless you doctor it up a bit. My favorite way to do free to get past the spam filters is in honor of my favorite TV show of all time. See if you can guess what it is from this example of f*r*e*e.
3. Don't use exclamation points! Another instant trip to spam filter purgatory.
4. Don't list the title of your feature article for that issue of your ezine. Why not? If someone reads the title and decides they already know that or just are not interested, you have lost them before they even open the email. Trust me on this, I've tested it and there was significantly more income per issue when I did not add the title of an article to the subject line.
Subject Line Do's
1. Do always keep in mind that your subject line in an ezine is just like a headline in a newspaper. It's your chance to hook the reader.
2. Douse mail merge to personalize the subject line with a person's first name. Just make sure you leave a space between the arrow sign and the next word so they do not bump up against each other, like at the beginning of this tip. Looks very amateurish when that happens accidentl
Printed fabric can be incorporated in a number of ways into signage, trade show displays, lobby displays, museum displays and more. In fabric printing for displays, a decorative pattern or design is applied to constructed fabric by dye sublimation or direct digital prin
2. Don't use the word free, unless you doctor it up a bit. My favorite way to do free to get past the spam filters is in honor of my favorite TV show of all time. See if you can guess what it is from this example of f*r*e*e.
3. Don't use exclamation points! Another instant trip to spam filter purgatory.
4. Don't list the title of your feature article for that issue of your ezine. Why not? If someone reads the title and decides they already know that or just are not interested, you have lost them before they even open the email. Trust me on this, I've tested it and there was significantly more income per issue when I did not add the title of an article to the subject line.
Subject Line Do's
1. Do always keep in mind that your subject line in an ezine is just like a headline in a newspaper. It's your chance to hook the reader.
2. Douse mail merge to personalize the subject line with a person's first name. Just make sure you leave a space between the arrow sign and the next word so they do not bump up against each other, like at the beginning of this tip. Looks very amateurish when that happens accident
There is an old saying in Kannada (a South Indian language) which roughly translates to: "It takes a year for the pot maker to make a pot, but hardly takes a minute to break it with a rod". Its so true when it comes to Sales. Getting a customer requires hard work and ca
3. Don't use exclamation points! Another instant trip to spam filter purgatory.
4. Don't list the title of your feature article for that issue of your ezine. Why not? If someone reads the title and decides they already know that or just are not interested, you have lost them before they even open the email. Trust me on this, I've tested it and there was significantly more income per issue when I did not add the title of an article to the subject line.
Subject Line Do's
1. Do always keep in mind that your subject line in an ezine is just like a headline in a newspaper. It's your chance to hook the reader.
2. Douse mail merge to personalize the subject line with a person's first name. Just make sure you leave a space between the arrow sign and the next word so they do not bump up against each other, like at the beginning of this tip. Looks very amateurish when that happens accident
A concrete fastener is a screw, bolt system, or other fastening technique, designed to attach any non-structural object to a section of concrete. The concrete can be in the ground, or it can be part of a wall or other standing structure. There are an almost unlimited nu
Subject Line Do's
1. Do always keep in mind that your subject line in an ezine is just like a headline in a newspaper. It's your chance to hook the reader.
2. Douse mail merge to personalize the subject line with a person's first name. Just make sure you leave a space between the arrow sign and the next word so they do not bump up against each other, like at the beginning of this tip. Looks very amateurish when that happens accident
Compliance technology is gaining rapid popularity in the corporate circuit, as it equips the companies to detect the compliance issues and address them effectively. Although the market of compliance technology is at an embryonic stage, most companies prefer to purchase
2. Douse mail merge to personalize the subject line with a person's first name. Just make sure you leave a space between the arrow sign and the next word so they do not bump up against each other, like at the beginning of this tip. Looks very amateurish when that happens accidently.
3. Do keep it short. Make sure your subject line does not get cut off when it shows up in reader's email. Again, another way to look like an amateur if you get this wrong.
4. Do include the month and year. Gets you by the spam filters almost every time, as they see the current month and date, and the spam filters think "Oh, OK, this is a newsletter, let's let it through."
Make sure you spell out the month as well.
Example: September 2005, ParentingYourTeenager.com
Four don'ts and four do's for subject line success!
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