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Digg it UP - EZines: Get from Adequate to Fabulous
STEPS TOWARDS A GOOD APPRAISAL INTERVIEW:Don’t say: “You just don’t seem to care about doing a good job.” “You seem to be more interested in scoring points against Charlie than in working with him.” “You’re too defensive.” Do: Stick to behavior. say, “Here’s what I saw,” or, “Here’s what I heard you say.”Here is some advice for supervisors that will contribute to a successful appraisal interview. 1. Stick to goals. Measure performance against previously discussed and agreed upon goals. 2. Do not discuss rewards.. Make a statement at the beginning such as, “While this appraisal may be the basis for a raise, we are getting together today to review performance past and present and then discuss an improvement plan. Information about raises and promotions will need to come at a future time. We can set up a date to discuss them at the end of this meeting.” 3. Consistently ask for the employee’s view throughout the dis
• Solve a problem. Examples:
o Spend More Time Providing Value than Hunting for Information.
o Don’t Make Your Business Vulnerable to the Taxing Authority
• Use a statistic. Examples:
o Most Companies Lose 30 Percent of Their Mailing Lists Each Year
o Office Workers Waste 6 Weeks per Year Searching for Lost Information
• State a quote or adage. Example:
o Whoever Said “Ignorance is Bliss” Didn’t Know a Librarian
• Ask a question. Examples:
o Is It Possible to Get Through Divorce with Dignity?
o What Do Your Clients Really Think of You?
• Create a mystery. Example:
o What Is the Real Agenda of Google?
Interact!
Unlike print media, e-newsletters offer the opportunity for two-way communic
Testimonial is a very power tools which you can use in your affiliate marketing business to improve your income. When you have your own testimonials, your potential buyer will know that you have personally bought and used the products before. It is a very good way of preselling your affiliate products instead of trying to hard sell to your customers. So this article will touch on the 4 guidelines that you can use when you are writing your own testimonial.The 1st guideline is you must be open. You should give details freely and let them know how you know about this product. You can also let them know the reasons that lead you to buying this product.The 2nd guideline is you must let the customers knows the good, the bad and the ugly part of the product. You must be honest in your product review and not to put in too much hype. For example, if the order did not work or the installation of the products after buying
E-newsletters provide a relatively easy and low-cost way to accomplish a number of business goals, including:
• Maintaining connections with current and past clients
• Demonstrating expertise in a particular field
• Sharing resources and building an active network
• Educating clients and prospects about products, services and how best to access them
As a communication professional, though, I review the newsletters I receive with a critical eye; many of them leave much to be desired in their planning and execution. Luckily, it isn’t difficult to make the leap from adequate to fabulous, if a newsletter publisher is willing to take a close look at the purpose, audience, content and execution of the project.
What’s the Point?
E-newsletter publishers often confuse the tool with the purpose. An e-newsletter is a tool used to achieve some greater business purpose, yet novice publishers often forget the greater purpose in the effort to put out the newsletter on something resembling a regular basis.
Knowing the point of the newsletter within your business context, though, helps you make better decisions on everything from content to frequency. It’s critical to your success – and your sanity – to understand up front what the purpose of the newsletter really is.
Newsletters always address one or more of the following three purposes:
1. Serve the needs of current and past clients
2. Position in front of prospective clients
3. Build a base of repeat business
In other words, e-newsletters, like all business communications, have the core intention of creating, sustaining or deepening a business relationship. As a newsletter publisher, you have to know what kind of relationship you are asking your readers for; what do you want from them? Loyalty? New business? Referrals? Increased business? Believe it or not, most of your readers are perfectly willing to give you what you want, as long as your wants are clearly communicated. Most publishers don’t communicate clearly enough.
Which of the three purposes is most important to you? Are you helping current and past clients improve some aspect of their work on an ongoing basis? Are you demonstrating your skills to prospective clients? Do you offer a wide range of services that could lead to repeat business if your clients only knew about them all?
Naturally, some overlap exists between the three essential purposes, but one may emerge as the primary purpose. Know what it is, and plan your content to satisfy the requirements of that purpose.
Make Your Point
Once you have a clear idea of what your purpose in publishing your e-newsletter is, you will find it easier to make decisions that help you maximise the benefits of publishing in a digital medium, while overcoming some of the obstacles.
Chief among the obstacles is the notoriously short attention span of online readers. A writing style that engages readers emotionally as well as logically is a must. When your e-newsletter arrives in their inbox, the very subject line must capture their attention. Then, in the body of the newsletter, use compelling headlines, short sentences, action verbs and a story-telling approach to draw readers in.
Headlines are of particular import because readers make nanosecond decisions on whether to delete or keep reading based on headlines. Try these suggestions to come up with effective headlines for your e-newsletter:
• Solve a problem. Examples:
o Spend More Time Providing Value than Hunting for Information.
o Don’t Make Your Business Vulnerable to the Taxing Authority
• Use a statistic. Examples:
o Most Companies Lose 30 Percent of Their Mailing Lists Each Year
o Office Workers Waste 6 Weeks per Year Searching for Lost Information
• State a quote or adage. Example:
o Whoever Said “Ignorance is Bliss” Didn’t Know a Librarian
• Ask a question. Examples:
o Is It Possible to Get Through Divorce with Dignity?
o What Do Your Clients Really Think of You?
• Create a mystery. Example:
o What Is the Real Agenda of Google?
Interact!
Unlike print media, e-newsletters offer the opportunity for two-way communica
Blogs also known as web logs are the latest thing on the internet. With there being so many blogs out there in cyber world, how do you make yours known and get people to read it. How do you have the most often read blog on the market that you are promoting? Because there are so many people that are trying to all accomplish the same thing, how are you going to stand out?There are several things that you can do to make your blog marketing a success, and we are going to cover some of them right here. The first thing that you should know is that you should have your blog URL pointing to your market. For example, if you are trying to promote and sell sunglasses from your blog, you want your URL to say sunglasses.YourBlogWebsite.com. Doing so will give you an extra advantage.The next step would be to customize your blog. Rather than having the same old blog interface like everyone else has, make your unique and intere
What’s the Point?
E-newsletter publishers often confuse the tool with the purpose. An e-newsletter is a tool used to achieve some greater business purpose, yet novice publishers often forget the greater purpose in the effort to put out the newsletter on something resembling a regular basis.
Knowing the point of the newsletter within your business context, though, helps you make better decisions on everything from content to frequency. It’s critical to your success – and your sanity – to understand up front what the purpose of the newsletter really is.
Newsletters always address one or more of the following three purposes:
1. Serve the needs of current and past clients
2. Position in front of prospective clients
3. Build a base of repeat business
In other words, e-newsletters, like all business communications, have the core intention of creating, sustaining or deepening a business relationship. As a newsletter publisher, you have to know what kind of relationship you are asking your readers for; what do you want from them? Loyalty? New business? Referrals? Increased business? Believe it or not, most of your readers are perfectly willing to give you what you want, as long as your wants are clearly communicated. Most publishers don’t communicate clearly enough.
Which of the three purposes is most important to you? Are you helping current and past clients improve some aspect of their work on an ongoing basis? Are you demonstrating your skills to prospective clients? Do you offer a wide range of services that could lead to repeat business if your clients only knew about them all?
Naturally, some overlap exists between the three essential purposes, but one may emerge as the primary purpose. Know what it is, and plan your content to satisfy the requirements of that purpose.
Make Your Point
Once you have a clear idea of what your purpose in publishing your e-newsletter is, you will find it easier to make decisions that help you maximise the benefits of publishing in a digital medium, while overcoming some of the obstacles.
Chief among the obstacles is the notoriously short attention span of online readers. A writing style that engages readers emotionally as well as logically is a must. When your e-newsletter arrives in their inbox, the very subject line must capture their attention. Then, in the body of the newsletter, use compelling headlines, short sentences, action verbs and a story-telling approach to draw readers in.
Headlines are of particular import because readers make nanosecond decisions on whether to delete or keep reading based on headlines. Try these suggestions to come up with effective headlines for your e-newsletter:
• Solve a problem. Examples:
o Spend More Time Providing Value than Hunting for Information.
o Don’t Make Your Business Vulnerable to the Taxing Authority
• Use a statistic. Examples:
o Most Companies Lose 30 Percent of Their Mailing Lists Each Year
o Office Workers Waste 6 Weeks per Year Searching for Lost Information
• State a quote or adage. Example:
o Whoever Said “Ignorance is Bliss” Didn’t Know a Librarian
• Ask a question. Examples:
o Is It Possible to Get Through Divorce with Dignity?
o What Do Your Clients Really Think of You?
• Create a mystery. Example:
o What Is the Real Agenda of Google?
Interact!
Unlike print media, e-newsletters offer the opportunity for two-way communic
In the previous article on the subject of Influence – we discussed the first three principles of influence – reciprocity, scarcity and authority.Let’s jump right into the next three.The Principle of Commitment (and consistency). Once people haven taken a stand on an issue, once they have publicly taken a position, they’re much more likely to be consistent with it.People are more likely to follow through with their actions once they’ve publicly announced that they would (especially having done so in your presence).For example, say you are offering a new training course that you really want people to sign up for. As a trainer you can only recommend that they do. But your recommendation can be worded in such a way that makes them commit based on their own admitted goals and preferences. If you can your audience to publicly admit preferences and press upon those and how they relate to th
Which of the three purposes is most important to you? Are you helping current and past clients improve some aspect of their work on an ongoing basis? Are you demonstrating your skills to prospective clients? Do you offer a wide range of services that could lead to repeat business if your clients only knew about them all?
Naturally, some overlap exists between the three essential purposes, but one may emerge as the primary purpose. Know what it is, and plan your content to satisfy the requirements of that purpose.
Make Your Point
Once you have a clear idea of what your purpose in publishing your e-newsletter is, you will find it easier to make decisions that help you maximise the benefits of publishing in a digital medium, while overcoming some of the obstacles.
Chief among the obstacles is the notoriously short attention span of online readers. A writing style that engages readers emotionally as well as logically is a must. When your e-newsletter arrives in their inbox, the very subject line must capture their attention. Then, in the body of the newsletter, use compelling headlines, short sentences, action verbs and a story-telling approach to draw readers in.
Headlines are of particular import because readers make nanosecond decisions on whether to delete or keep reading based on headlines. Try these suggestions to come up with effective headlines for your e-newsletter:
• Solve a problem. Examples:
o Spend More Time Providing Value than Hunting for Information.
o Don’t Make Your Business Vulnerable to the Taxing Authority
• Use a statistic. Examples:
o Most Companies Lose 30 Percent of Their Mailing Lists Each Year
o Office Workers Waste 6 Weeks per Year Searching for Lost Information
• State a quote or adage. Example:
o Whoever Said “Ignorance is Bliss” Didn’t Know a Librarian
• Ask a question. Examples:
o Is It Possible to Get Through Divorce with Dignity?
o What Do Your Clients Really Think of You?
• Create a mystery. Example:
o What Is the Real Agenda of Google?
Interact!
Unlike print media, e-newsletters offer the opportunity for two-way communic
Admiral Hyman Rickover was an extraordinary individual whose achievements were the result of his whole lifes work. He was known for his dedication and an attention to detail that was key to learning the lessons that formed the basis of the United States Nuclear Submarine fleet.He was alleged to have taken the first dive with every new submarine in the U.S. fleet and if ever something seemed like it was going wrong during the dive, he would calmly go to the compartment where the problem appeared and sit and watch while the crew handled it.His behaviour and his leadership are far more complex that a few short paragraphs could do justice to but I was disturbed when the above was used as an example of good leadership behaviour.Taking these discrete examples of things that Admiral Rickover did as examples of his behaviour is fine as part of the overall picture of the Admiral but it is dangerous to assume that
Make Your Point
Once you have a clear idea of what your purpose in publishing your e-newsletter is, you will find it easier to make decisions that help you maximise the benefits of publishing in a digital medium, while overcoming some of the obstacles.
Chief among the obstacles is the notoriously short attention span of online readers. A writing style that engages readers emotionally as well as logically is a must. When your e-newsletter arrives in their inbox, the very subject line must capture their attention. Then, in the body of the newsletter, use compelling headlines, short sentences, action verbs and a story-telling approach to draw readers in.
Headlines are of particular import because readers make nanosecond decisions on whether to delete or keep reading based on headlines. Try these suggestions to come up with effective headlines for your e-newsletter:
• Solve a problem. Examples:
o Spend More Time Providing Value than Hunting for Information.
o Don’t Make Your Business Vulnerable to the Taxing Authority
• Use a statistic. Examples:
o Most Companies Lose 30 Percent of Their Mailing Lists Each Year
o Office Workers Waste 6 Weeks per Year Searching for Lost Information
• State a quote or adage. Example:
o Whoever Said “Ignorance is Bliss” Didn’t Know a Librarian
• Ask a question. Examples:
o Is It Possible to Get Through Divorce with Dignity?
o What Do Your Clients Really Think of You?
• Create a mystery. Example:
o What Is the Real Agenda of Google?
Interact!
Unlike print media, e-newsletters offer the opportunity for two-way communic
How often have you responded to email from those in your downlines asking for advice on how best to run their online businesses and finding it increasingly frustrating that things JUST aren't working out as planned?I myself see the same problems day and daily and it always point back to the same core issues. Let me explain one of them...The very ethos of network marketing is based on sharing the products and services that you have found helpful in your journey towards success. The fact that you get paid for this is definitely a BIG bonus but networking can be found in everyday examples where people aren't being paid. For instance when people see a great movie, they tell others who in turn pass it on to create a blockbuster hit.Word of mouth definitely is the best form of advertising and networking. The main point in the above example is that folks are being honest about their observations and this is pic
• Solve a problem. Examples:
o Spend More Time Providing Value than Hunting for Information.
o Don’t Make Your Business Vulnerable to the Taxing Authority
• Use a statistic. Examples:
o Most Companies Lose 30 Percent of Their Mailing Lists Each Year
o Office Workers Waste 6 Weeks per Year Searching for Lost Information
• State a quote or adage. Example:
o Whoever Said “Ignorance is Bliss” Didn’t Know a Librarian
• Ask a question. Examples:
o Is It Possible to Get Through Divorce with Dignity?
o What Do Your Clients Really Think of You?
• Create a mystery. Example:
o What Is the Real Agenda of Google?
Interact!
Unlike print media, e-newsletters offer the opportunity for two-way communication with your readers. This capability can be one of the biggest benefits of publishing an e-newsletter, so make creative and strategic use of it. Build the expectation of interaction into your newsletter, and you create the opportunity for meaningful engagement with audiences of all kinds.
For example, you can incorporate links in your text inviting readers to send immediate feedback or questions on your content. Live links embedded in the text are more effective than relying on the “reply” function of e-mail, for a number of reasons, not the least of which is that readers often need to be reminded that you really do want them to respond in some way. By including the link (which handily shows up in an eye-catching blue amidst a plain-text message), you reinforce the suggestion that you are inviting discussion and response.
Where do these links lead the reader? If you have a web site, the links can bring readers right into your site to fill out a form, join a discussion forum, or complete a registration for a program. Be sure to create a back-end automated tracking system that will capture information about how many visitors arrived by clicking a newsletter link, what they did when they arrived, and other data points that will help you deepen your relationship with them individually and en masse.
Realistic Outcomes
Quality e-newsletters take time to create and manage. Expect to devote time each issue for planning, writing, editing, layout and production, distribution, and database management. A monthly e-newsletter will require human and financial resources; I usually counsel clients to start with a quarterly or bimonthly newsletter, as it is preferable to increase frequency than to create the expectation of more than you can consistently deliver.
As you create and distribute your newsletter, think carefully about what specific result you want for each issue. What do you want a reader to say, think or do as a result of receiving the newsletter? Your desired outcome might be for readers to:
• Visit your web site
• Request additional information
• Sign up for a class or seminar
• Use a particular tool/resource
• Refer you to others
• Give you feedback
• Feel they can’t live without you
All but the last of these desired outcomes are measurable and relatively easy to communicate to readers. When reviewing your newsletter content, ask yourself if what you want is clear. Put your “call to action” in no uncertain terms, and make it easy for readers to fulfil their side of the bargain by placing live links, contact information and other next steps right in their path.
Within the context of your e-newsletter, your words can shape opinions, behaviours, business decisions and profitable relationships. Make your efforts pay off by understanding your purpose and how to work toward it in every single issue.
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