Digg it UP
#1 in Business Subscribe Email Print

You are here: Home > Internet and Businesses Online > Internet Marketing > Designing For Small Customers

Tags

  • blogger
  • golden
  • ftpwe
  • should charge
  • sketcher inker
  • should charge

  • Links

  • Free For a Limited Time: How to Stop Smoking Without Cravings or Weight Gain Now
  • Marketing 101 for Writers
  • We Discuss Quercitin Benefits
  • Digg it UP - Designing For Small Customers

    Amazon Associates - Affiliate Programs
    Amazon.com has one of the most well know and most popular affiliate programs on the net, but this does not mean it is the best.What are the good things about Amazon associates? - Amazon sells everything, you can do the same. Just about any product you can imagine is stocked by Amazon and you can sell any of them through their affiliate program for a commission. - The program is 10 years old and so is very well developed. The help menu and FAQ have all you need to know about using the oldest of all affiliate programs. - There are lots of different set-up options to choose from. For example ‘Omakase links’ are targeted to suit the content of your site, where as using ‘Product links’ allows you to hand pick specific products. - You can tailor the colour schemes of the Amazon ads to suit your site. - You can simply use text links instead, which saves space of your web page and statistically have a higher click through rate. - The new ‘aStore’ allows you to set up a free site to display Amazon products. - As long as the
    ic, the ideas come from both sides, at the end the art director takes the appropriate desicion.

    First sketches

    After we decide what we are going to do, the sketcher makes a couple of sketches, which will be given to the art director and he will show it to the client which will tell him what corrections to do or suggests some new concepts.

    Notice that the sketcher only spends his time in drawing, the art director is in charge of the talking to the client and also of coordinating the whole project.

    Final lines

    After the client approves the sketches, we handle it to the inker (or the sketcher depending on the work load) to make the final versions of the mascot. Then we show it again to the client to approve it before starting with the color.

    Color

    Now the colorist makes his job in the same way as the sketcher or the inker. When the design is ready he handles it to the designer who designs the logo and integrates the mascot (in the case its hired).

    Payment and files delivery

    During the whole process we only send low resolution JPG images, when the client is satisfied with the result we ask him to send the rest of the payment, and then we send the high resolution files via email of FTP.

    We are all freelance, so every person involved in the process takes it’s part. If something fails (Example: the client doesn’t pay or is delayed in the

    Make Your Blog Available in Many Languages - How to Add a Free Translation Tool to Your Blog
    Only 29.5% of the people online right now know English. If your blog is written only in English, not even 1/3 of Internet users can read it. However, there is a quick solution that will open the doors to your blog to Internet users around the world. You can integrate a machine language translator that will translate the content in your blog and attract an international audience.There are few free website translators, but the easiest to integrate is Babel Fish Translation from Altavista. We used a blog hosted by Blogger in this step-by-step instruction on how to integrate Babel Fish.1) From the Altavista home page, click Babel Fish Translation, then Add Babel Fish Translation to your site.2) In the section titled “Translate your page” click the button, I want this one!. This will give you the code for the web page translator in a popup window. Highlight and copy the code to your clipboard.3) In your Blogger interface, go to your Dashboard and then go to Layout.4)In this article we are going to skip the designing tools and focus in the procedure we follow when creating a Design by Order (for example a mascot design). We do everything via internet, communication, payment, sending files… this is our business model, the one we will be talking about here.

    Contacting the Client

    Ok, if you don’t have the luck of being contacted, the first thing to do would be contacting the client (of course that you can’t send SPAM), if you notice someone needs a design send him a personalized email, explaining how do you know what he needs and offering gently your services. A good idea is to hire someone you trust to be a salesman.

    In our case clients generally contact us through our contact form.

    I estimate that every 1000 visits to my site receive 5 emails asking for prices, of those, only 1 keeps going. This presuming i have a highly oriented traffic and a correct portfolio; if i lowered the prices I’d certainly get more clients, but I’d also have to work more… which in a long term would affect quality, and we don’t want this, right?.

    This would be the normal email i always send when I’m contacted:

    “Hello ****, my name is *** from www.yoursite.com

    Normally we charge about 200-300US$ for a mascot design and 150-200US$ for a logo design, if you are interested in both we could offer you a discount. In the case of the mascots, every extra pose would be 200US$.

    I would need to know more details before giving you an estimate… delivery date, file format, estimate price, examples of what you like, number of designs you would need…

    To start receiving sketches we would need a payment in advance, 30-50% of the total would be enough, through Paypal to *****

    Please, let me know more details.

    Yours faithfully.
    Your name
    www.yoursite.com

    Some things to keep in mind:

    • It’s always better to say an interval of money (For example: 200-300US$), that way you’ll have a negociation margin.
    • Normally, in the first contact they’ll give you poor information, so don’t risk to give estimates… it’s always better to ask for more information before.
    • Offer extra services, like in this case i offer the logo, if you can make more than one sell it’d be bad to loose the opportunity, right?
    • Always ask for some payment in advance… it’s the golden test, if he pays that, it’ll pay the rest. In 3 years nobody remained owing me money.
    • If you are working through internet, you need to get a Paypal account, it’s the most extended system in payments.

    Negociating the Order

    Sometimes the client wont answer you back, in this case i would wait a couple of days before sending a reminder, if it doesn’t answer… i’m sorry pal, you lost a client.

    Let assume he writes back, now our work consists in getting that payment in advance, how do we make the client decide? This are our strong points:

    • Refund policy: we make him understand that he can abandone the project in any moment, and he will get all his money back. As i said in other post, in 3 years this happened to me only twice.
    • Unlimited revisions: we do all necessary revisions, but when a step of the project is approved, we can’t go back. If we have to you should charge extra ***US$/h for the corrections.
    • Unlimited sketches: we start with 1 sketch, if he doesn’t like it we make some corrections… in not, a new concept, and you keep this until you both get tired (make sure to clarify you have the right to reject the project, and then you give their money back and you keep the designs). This way you save a lot of time, normally at the 1st or 2nd we get the approval.
    • Revision of the stages: we go on only when the client approves every stage. For mascots it would be sketch, final lines, color and final revisions.
    • Reproduction rights: we give unlimited rights.
    • High resolution files: it’s included in the price.
    • Time: this is to agree with the client. If the time is tightened and you have pending works i’d charge 30-50% more.
    • FAQ: it’s always good to make a list of frequently asked questions and send it to the client, that way he might have many doubts answered.

    Briefing

    Well, we have obtained the payment in advance, now we have to pick up the necessary information to create the design. The best thing to do here is to create a Briefing.

    Organization of Tasks

    We divide tasks, that way everyone does what it knows how to do best and quicker, we have various roles: sketcher, inker, colorist and designer; everything under the supervision of an art director, in this case, me. The advantages of this specialization are mainly three:

    • Rapidity: if you are quicker = lower costs = more revenue. A good sketcher saves time because it has a lot more experience, so it can draw faster, obviously, but on the other hand saves more time on corrections and extra concepts because he knows how to draw for an order, the begginers draws for itself.
    • Quality: if a sketcher invests 8 hours a day drawing it will be great at it, but it’s impossible for him to be a great colorist too. That’s why we have the colorist, that invests his 8 daily hours coloring. This way we have a great sketcher, a great colorist and also a great designer.
    • By going step by step, and asking for our clients approval, we are certain on what we are doing. If after that we have to make changes, it goes in our clients account.

    After the briefing was revised, the art director communicates with the sketcher and designer out clients necessities, this is something dynamic, the ideas come from both sides, at the end the art director takes the appropriate desicion.

    First sketches

    After we decide what we are going to do, the sketcher makes a couple of sketches, which will be given to the art director and he will show it to the client which will tell him what corrections to do or suggests some new concepts.

    Notice that the sketcher only spends his time in drawing, the art director is in charge of the talking to the client and also of coordinating the whole project.

    Final lines

    After the client approves the sketches, we handle it to the inker (or the sketcher depending on the work load) to make the final versions of the mascot. Then we show it again to the client to approve it before starting with the color.

    Color

    Now the colorist makes his job in the same way as the sketcher or the inker. When the design is ready he handles it to the designer who designs the logo and integrates the mascot (in the case its hired).

    Payment and files delivery

    During the whole process we only send low resolution JPG images, when the client is satisfied with the result we ask him to send the rest of the payment, and then we send the high resolution files via email of FTP.

    We are all freelance, so every person involved in the process takes it’s part. If something fails (Example: the client doesn’t pay or is delayed in the

    5 More Ways to Improve Your Blog
    The world of blogging moves really fast. As fast as millions of people can write code, plug-ins and content. About 75,000 new blogs are added everyday. Bear in mind that most of them are of the ilk “My Cat’s Philosophy” and really aren’t readable and provide no value to anyone but the indifferent cat blogging community.Alright, we all know that our daily routine should include a shower, a shave and maybe even brushing our teeth before we do our daily blog posting. In the world of blogs, content is king, regardless of whether you brush your teeth or not. Hopefully you’ve optimized your blog, the content is valuable and every post is pinging out the RSS world. People are now taking notice.Here’s 5 more ways you can improve your blog and create value for your company or cause and better the user experience.Get People to Participate Help out your content building strategy and your traffic strategy by encouraging people to participate. Here’s some tips:Customize your “Here’s your password” message when they reg
    ould need to know more details before giving you an estimate… delivery date, file format, estimate price, examples of what you like, number of designs you would need…

    To start receiving sketches we would need a payment in advance, 30-50% of the total would be enough, through Paypal to *****

    Please, let me know more details.

    Yours faithfully.
    Your name
    www.yoursite.com

    Some things to keep in mind:

    • It’s always better to say an interval of money (For example: 200-300US$), that way you’ll have a negociation margin.
    • Normally, in the first contact they’ll give you poor information, so don’t risk to give estimates… it’s always better to ask for more information before.
    • Offer extra services, like in this case i offer the logo, if you can make more than one sell it’d be bad to loose the opportunity, right?
    • Always ask for some payment in advance… it’s the golden test, if he pays that, it’ll pay the rest. In 3 years nobody remained owing me money.
    • If you are working through internet, you need to get a Paypal account, it’s the most extended system in payments.

    Negociating the Order

    Sometimes the client wont answer you back, in this case i would wait a couple of days before sending a reminder, if it doesn’t answer… i’m sorry pal, you lost a client.

    Let assume he writes back, now our work consists in getting that payment in advance, how do we make the client decide? This are our strong points:

    • Refund policy: we make him understand that he can abandone the project in any moment, and he will get all his money back. As i said in other post, in 3 years this happened to me only twice.
    • Unlimited revisions: we do all necessary revisions, but when a step of the project is approved, we can’t go back. If we have to you should charge extra ***US$/h for the corrections.
    • Unlimited sketches: we start with 1 sketch, if he doesn’t like it we make some corrections… in not, a new concept, and you keep this until you both get tired (make sure to clarify you have the right to reject the project, and then you give their money back and you keep the designs). This way you save a lot of time, normally at the 1st or 2nd we get the approval.
    • Revision of the stages: we go on only when the client approves every stage. For mascots it would be sketch, final lines, color and final revisions.
    • Reproduction rights: we give unlimited rights.
    • High resolution files: it’s included in the price.
    • Time: this is to agree with the client. If the time is tightened and you have pending works i’d charge 30-50% more.
    • FAQ: it’s always good to make a list of frequently asked questions and send it to the client, that way he might have many doubts answered.

    Briefing

    Well, we have obtained the payment in advance, now we have to pick up the necessary information to create the design. The best thing to do here is to create a Briefing.

    Organization of Tasks

    We divide tasks, that way everyone does what it knows how to do best and quicker, we have various roles: sketcher, inker, colorist and designer; everything under the supervision of an art director, in this case, me. The advantages of this specialization are mainly three:

    • Rapidity: if you are quicker = lower costs = more revenue. A good sketcher saves time because it has a lot more experience, so it can draw faster, obviously, but on the other hand saves more time on corrections and extra concepts because he knows how to draw for an order, the begginers draws for itself.
    • Quality: if a sketcher invests 8 hours a day drawing it will be great at it, but it’s impossible for him to be a great colorist too. That’s why we have the colorist, that invests his 8 daily hours coloring. This way we have a great sketcher, a great colorist and also a great designer.
    • By going step by step, and asking for our clients approval, we are certain on what we are doing. If after that we have to make changes, it goes in our clients account.

    After the briefing was revised, the art director communicates with the sketcher and designer out clients necessities, this is something dynamic, the ideas come from both sides, at the end the art director takes the appropriate desicion.

    First sketches

    After we decide what we are going to do, the sketcher makes a couple of sketches, which will be given to the art director and he will show it to the client which will tell him what corrections to do or suggests some new concepts.

    Notice that the sketcher only spends his time in drawing, the art director is in charge of the talking to the client and also of coordinating the whole project.

    Final lines

    After the client approves the sketches, we handle it to the inker (or the sketcher depending on the work load) to make the final versions of the mascot. Then we show it again to the client to approve it before starting with the color.

    Color

    Now the colorist makes his job in the same way as the sketcher or the inker. When the design is ready he handles it to the designer who designs the logo and integrates the mascot (in the case its hired).

    Payment and files delivery

    During the whole process we only send low resolution JPG images, when the client is satisfied with the result we ask him to send the rest of the payment, and then we send the high resolution files via email of FTP.

    We are all freelance, so every person involved in the process takes it’s part. If something fails (Example: the client doesn’t pay or is delayed in the

    Corporate Profits Way Up, But Where Will They spend; Technology?
    Corporate profits are way up and yet they are all hoarding cash? Maybe they can bail out the government spend thrifts? But seriously what will they do with all this cash, as none of them are out buying up other companies right now other than the transportation sector.We see these huge balance sheets with cash, but they are not buying back stock, why not? Is it a wait and see approach? Waiting for what? For Elliot Spitzer to come sue them and steal it thru extortion type lawsuits? Why are these Corporations not spending, could it be that they do not feel the regulatory climate or political climate is right yet?Would you invest in America knowing of all the regulations or would you look for a way to move your company off shore to avoid this garbage? Would you not rather wish to move your operations over seas, take advantage of the cheap labor and tell the Unions and the government to stick it up their poop shoots?Well that is what so many Corporations are saying without saying it really. You see why should the re-invest? Ah, but there is
    ting that payment in advance, how do we make the client decide? This are our strong points:

    • Refund policy: we make him understand that he can abandone the project in any moment, and he will get all his money back. As i said in other post, in 3 years this happened to me only twice.
    • Unlimited revisions: we do all necessary revisions, but when a step of the project is approved, we can’t go back. If we have to you should charge extra ***US$/h for the corrections.
    • Unlimited sketches: we start with 1 sketch, if he doesn’t like it we make some corrections… in not, a new concept, and you keep this until you both get tired (make sure to clarify you have the right to reject the project, and then you give their money back and you keep the designs). This way you save a lot of time, normally at the 1st or 2nd we get the approval.
    • Revision of the stages: we go on only when the client approves every stage. For mascots it would be sketch, final lines, color and final revisions.
    • Reproduction rights: we give unlimited rights.
    • High resolution files: it’s included in the price.
    • Time: this is to agree with the client. If the time is tightened and you have pending works i’d charge 30-50% more.
    • FAQ: it’s always good to make a list of frequently asked questions and send it to the client, that way he might have many doubts answered.

    Briefing

    Well, we have obtained the payment in advance, now we have to pick up the necessary information to create the design. The best thing to do here is to create a Briefing.

    Organization of Tasks

    We divide tasks, that way everyone does what it knows how to do best and quicker, we have various roles: sketcher, inker, colorist and designer; everything under the supervision of an art director, in this case, me. The advantages of this specialization are mainly three:

    • Rapidity: if you are quicker = lower costs = more revenue. A good sketcher saves time because it has a lot more experience, so it can draw faster, obviously, but on the other hand saves more time on corrections and extra concepts because he knows how to draw for an order, the begginers draws for itself.
    • Quality: if a sketcher invests 8 hours a day drawing it will be great at it, but it’s impossible for him to be a great colorist too. That’s why we have the colorist, that invests his 8 daily hours coloring. This way we have a great sketcher, a great colorist and also a great designer.
    • By going step by step, and asking for our clients approval, we are certain on what we are doing. If after that we have to make changes, it goes in our clients account.

    After the briefing was revised, the art director communicates with the sketcher and designer out clients necessities, this is something dynamic, the ideas come from both sides, at the end the art director takes the appropriate desicion.

    First sketches

    After we decide what we are going to do, the sketcher makes a couple of sketches, which will be given to the art director and he will show it to the client which will tell him what corrections to do or suggests some new concepts.

    Notice that the sketcher only spends his time in drawing, the art director is in charge of the talking to the client and also of coordinating the whole project.

    Final lines

    After the client approves the sketches, we handle it to the inker (or the sketcher depending on the work load) to make the final versions of the mascot. Then we show it again to the client to approve it before starting with the color.

    Color

    Now the colorist makes his job in the same way as the sketcher or the inker. When the design is ready he handles it to the designer who designs the logo and integrates the mascot (in the case its hired).

    Payment and files delivery

    During the whole process we only send low resolution JPG images, when the client is satisfied with the result we ask him to send the rest of the payment, and then we send the high resolution files via email of FTP.

    We are all freelance, so every person involved in the process takes it’s part. If something fails (Example: the client doesn’t pay or is delayed in the

    Picasso Did Not Work By The Hour!
    I write some of my best articles, books, and coaching and consulting proposals in the wee hours of the morning, long before dawn.Officially, this is not during a 9-5, business day, is it?What if I wanted to sell these precious hours to an employer, with the assertion that this is when I perform best? Do you think I could line-up a job, say with a publisher, to come into headquarters between 1-5 in the morning?Probably, not, right? After all, who is going to supervise me? Will the lights and air conditioning even function at that time?No, most employers implicitly say to creative people, create when we want you to, when we’re here, or else. Isn’t this just a little unrealistic, if not counterproductive?But it’s just one way in which the working world structures work, based on artificial criteria.Let’s delve even deeper into the mysteries of the way work is defined, offered, and managed.For instance, I don’t know anybody who is paid by the idea, yet ideas are supremely important, right?Similarly, good ju
    g>Briefing

    Well, we have obtained the payment in advance, now we have to pick up the necessary information to create the design. The best thing to do here is to create a Briefing.

    Organization of Tasks

    We divide tasks, that way everyone does what it knows how to do best and quicker, we have various roles: sketcher, inker, colorist and designer; everything under the supervision of an art director, in this case, me. The advantages of this specialization are mainly three:

    • Rapidity: if you are quicker = lower costs = more revenue. A good sketcher saves time because it has a lot more experience, so it can draw faster, obviously, but on the other hand saves more time on corrections and extra concepts because he knows how to draw for an order, the begginers draws for itself.
    • Quality: if a sketcher invests 8 hours a day drawing it will be great at it, but it’s impossible for him to be a great colorist too. That’s why we have the colorist, that invests his 8 daily hours coloring. This way we have a great sketcher, a great colorist and also a great designer.
    • By going step by step, and asking for our clients approval, we are certain on what we are doing. If after that we have to make changes, it goes in our clients account.

    After the briefing was revised, the art director communicates with the sketcher and designer out clients necessities, this is something dynamic, the ideas come from both sides, at the end the art director takes the appropriate desicion.

    First sketches

    After we decide what we are going to do, the sketcher makes a couple of sketches, which will be given to the art director and he will show it to the client which will tell him what corrections to do or suggests some new concepts.

    Notice that the sketcher only spends his time in drawing, the art director is in charge of the talking to the client and also of coordinating the whole project.

    Final lines

    After the client approves the sketches, we handle it to the inker (or the sketcher depending on the work load) to make the final versions of the mascot. Then we show it again to the client to approve it before starting with the color.

    Color

    Now the colorist makes his job in the same way as the sketcher or the inker. When the design is ready he handles it to the designer who designs the logo and integrates the mascot (in the case its hired).

    Payment and files delivery

    During the whole process we only send low resolution JPG images, when the client is satisfied with the result we ask him to send the rest of the payment, and then we send the high resolution files via email of FTP.

    We are all freelance, so every person involved in the process takes it’s part. If something fails (Example: the client doesn’t pay or is delayed in the

    Blogging-Five Reasons You Need to Set Up a Blog Today
    If you’re marketing yourself over the internet, there are a variety of tools you need to have. An email list, a means of sending bulk email, and a web site are three of the first that people consider. But you also need to be blogging. Here’s why:Everyone can blog. Everyone and anyone can blog. It takes only a few minutes to set one up using online tools like www.blogging.com or www.blogger.com and many sources of blog site management are free!Search Engines really love blogs. Blogs are content rich. Search engines and most everybody else love content. Having a blog is a good adjunct to your web-site pitch and a great way to boost search engine ratings.Blogs are durable. Blogs are not read-once and trash, like email. A blog is an archive of content and remains available as long as you want it to. Blogging can be used in conjunction with email as a very effective marketing tool.If it’s a blog, it isn’t spam. Since blogs are not email, they can’t be filtered or treated as spam. Moreover, they imply a certain degree of pe
    ic, the ideas come from both sides, at the end the art director takes the appropriate desicion.

    First sketches

    After we decide what we are going to do, the sketcher makes a couple of sketches, which will be given to the art director and he will show it to the client which will tell him what corrections to do or suggests some new concepts.

    Notice that the sketcher only spends his time in drawing, the art director is in charge of the talking to the client and also of coordinating the whole project.

    Final lines

    After the client approves the sketches, we handle it to the inker (or the sketcher depending on the work load) to make the final versions of the mascot. Then we show it again to the client to approve it before starting with the color.

    Color

    Now the colorist makes his job in the same way as the sketcher or the inker. When the design is ready he handles it to the designer who designs the logo and integrates the mascot (in the case its hired).

    Payment and files delivery

    During the whole process we only send low resolution JPG images, when the client is satisfied with the result we ask him to send the rest of the payment, and then we send the high resolution files via email of FTP.

    We are all freelance, so every person involved in the process takes it’s part. If something fails (Example: the client doesn’t pay or is delayed in the payment) I’m responsible of the payments for the rest of the team.

    It’s always good to thank the client for it’s collaboration, ask for future orders or for his opinion about the process. It’s said that a happy client recommends you to 3 possible clients, while a bad one will talk about you with 30 possible clients, so treat them well.

    Extras

    If you can make your client put a link on their site to your web, great… try, that way your website will be gaining visitors and be in a better ranking in search engines (Google), so you will get more clients.

    Before showing the finished works ask for permission to the client. If it’s confidential and you sign some contract, make the rest of the people involved sign in it too, this way you’ll be sure it wont be shown.

    Create a file with all the details of the order, so if the client returns you know how much you charged, how long it took you, how many designs you made… you can also create a clients database, so you can inform your clients of any incident that occurs or send them Christmas greetings that might take you to new orders. IMPORTANT: never show this information to anybody.

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.diggitup.net/article/64424/diggitup-Designing-For-Small-Customers.html">Designing For Small Customers</a>

    BB link (for phorums):
    [url=http://www.diggitup.net/article/64424/diggitup-Designing-For-Small-Customers.html]Designing For Small Customers[/url]

    Related Articles:

    Small Business Failure? Nuts!

    Effective Importing-Exporting with Trade Leads

    Why Free E-Mail Can Cost You

    Bookmark it: del.icio.us digg.com reddit.com netvouz.com google.com yahoo.com technorati.com furl.net bloglines.com socialdust.com ma.gnolia.com newsvine.com slashdot.org simpy.com shadows.com blinklist.com

    org small loans online pręty cash loan Rodos - rajska wyspa wakacyjna.