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Digg it UP - Understanding AT&T / SBC's New Yellow Pages Discount Policies
A postage meter is a definite asset to any enterprise for the routine dispatch of mail. It is a professional, convenient, cost-effective and time-saving piece of machinery. The primary issues to be considered before deciding on the purchase of a postage meter are the monthly mailing expenses, the average and the maximum pieces of mail dispatched, and the type of postages handled, whether it is confined to standard letters or packages of different weights.The vital piece of the equipment that prints the indicia on the mail or the package is the meter. Meters can never be purchased; they can only be leased
The rules to be eligible for any discount offers:
To receive any discount you have to buy an ad in AT&T’s internet YellowPages.com. The minimum cost is $40 a month, but most ads run from $79 to $350 a month. Every discount offer depends upon the advertiser spending more every year in the Yellow Pages and maintaining their internet listing.
One thing to consideration if selecting either the VAE or the VAP discount is what will your advertising eventually cost. There is no guaranteed price that either a VAE or VAP discounted ad will cost next year. I have asked an AT&T sales manager what the increase will be next year and he said he wasn’t sure. Historically AT&T/SBC has increased first year discounts by 12% in following years till full rate (now Loyalty rate) is reached.
The problem for all AT&T advertisers is that there are no price lists available. You are at the mercy of the sales rep to tell you what an ad costs. Do you thi
An important factor in making your time, efforts and expenses worthwhile at a trade show is proper selection and training of your booth staff. Here are some tips for being well prepared to work your next trade show.Choose a LeaderDuring the preparation and execution of a trade show engagement, there is usually a leader that emerges as heading up the overall show management. However, this is not always clear-cut in all organizations. Before you assign any staffing, determine who is leading the overall effort, and have that person positioned as such throughout the planning and execution proces
The new AT&T discount program is designed to standardize the pricing for all advertisers. The discounts can be as much as 50% or as little as 15% off of an ads full price. Most of my clients are in California and Nevada so the examples I show are from California, but the pricing policies are the same in all AT&T directory areas.
The one thing that is the universal in all of AT&T areas is to receive a discount rate for your ad you have to spend more than you did last year. You have to spend one dollar more for a 15% discount, 10% more for a 35% discount, or 20% more for a 50% discount (Some discount if you end up spending more.)
The amounts of the discounts vary from directory to directory. The more successful AT&T is at selling new advertising and renewing existing advertising in a given directory, the less the discounts. Sonoma County’s AT&T directory discounts are considerably less than San Jose’s, which indicates that San Jose is a tougher area for AT&T to sell advertising in. (AT&T has competition from both Verizon and Valley Yellow Pages in San Jose, but only from Valley Yellow Pages in Sonoma.)
Here is AT&T’s 2006/07 discount program:
Full price: You pay full rate for your ad. In every display ad size there are three different prices: black and yellow with or without spot color, white knockout with spot color, and white knockout process color. The only people paying full price for a display ad are long-time advertisers who have not changed their ad in at least three years, and advertisers who have downsized their ad.
Value Ad Enhanced (VAE): This is the largest discount offered (percentage off of the full price of an ad.) To be eligible for this discount you must increase spending by 20% over last year’s contract. The amount of the discount varies from directory to directory. In Contra Costa Central and San Jose the VAE discount is 50%, Simi Valley 55%, and San Diego 45% off of full rate.
Value Ad Pricing (VAP): To be eligible for this discount you must increase spending by 10% over last year’s contract. This discount is available in all directories but the percent off of full rate varies. In San Jose the VAP discount is 40% off the full rate for your ad size and features. In Sonoma, the VAP discount is 35%, Bakersfield 30%, San Diego 35% and Simi Valley 45% off of full rate.
Value Ad Loyalty (VAL): This becomes the de facto full price for all display ads and in-column ads. All advertisers are offered this discount if they maintain last years contract revenue. The VAL discount is 15% off of full rate. If the rate you’re paying for your ad is 15% or more below full rate, you will be offered a Loyalty renewal. In other words you will always pay 15% off of the full price for your ad as long you spend at least $1 more than last year. If you want to reduce what you are spending by removing color or reducing size you will receive no discount and pay full rate for your advertising.
If you are paying full rate now for your ad you will be offered a Loyalty (15% off) discount for your ad. Does that mean you will save 15% on your AT&T advertising? Of course not. You have to spend $1 dollar more than last year to get the 15% discount. You accomplish this by buying additional advertising in the same directory.
Heading Growth (H.G.): Any heading not in AT&T’s top one hundred revenue-producing headings with no ad larger than a DHC (quarter page) receives 50% off of full rate.
The rules to be eligible for any discount offers:
To receive any discount you have to buy an ad in AT&T’s internet YellowPages.com. The minimum cost is $40 a month, but most ads run from $79 to $350 a month. Every discount offer depends upon the advertiser spending more every year in the Yellow Pages and maintaining their internet listing.
One thing to consideration if selecting either the VAE or the VAP discount is what will your advertising eventually cost. There is no guaranteed price that either a VAE or VAP discounted ad will cost next year. I have asked an AT&T sales manager what the increase will be next year and he said he wasn’t sure. Historically AT&T/SBC has increased first year discounts by 12% in following years till full rate (now Loyalty rate) is reached.
The problem for all AT&T advertisers is that there are no price lists available. You are at the mercy of the sales rep to tell you what an ad costs. Do you thin
An introduction to Injection Molding.Every plastic product you see needs to be shaped, and the most common method is Injection Molding. Most people using their computer to read this give no thought to how all those plastic parts were formed. Or how complex and expensive it is even to produce a ballpoint pen. Just about every part made of plastic these days is formed using some kind of an injection mold, from tiny precision parts that can barely be seen to large automotive exterior parts. Just about every industry relies on some kind of injection mold for their products.Injection molding is the forc
The amounts of the discounts vary from directory to directory. The more successful AT&T is at selling new advertising and renewing existing advertising in a given directory, the less the discounts. Sonoma County’s AT&T directory discounts are considerably less than San Jose’s, which indicates that San Jose is a tougher area for AT&T to sell advertising in. (AT&T has competition from both Verizon and Valley Yellow Pages in San Jose, but only from Valley Yellow Pages in Sonoma.)
Here is AT&T’s 2006/07 discount program:
Full price: You pay full rate for your ad. In every display ad size there are three different prices: black and yellow with or without spot color, white knockout with spot color, and white knockout process color. The only people paying full price for a display ad are long-time advertisers who have not changed their ad in at least three years, and advertisers who have downsized their ad.
Value Ad Enhanced (VAE): This is the largest discount offered (percentage off of the full price of an ad.) To be eligible for this discount you must increase spending by 20% over last year’s contract. The amount of the discount varies from directory to directory. In Contra Costa Central and San Jose the VAE discount is 50%, Simi Valley 55%, and San Diego 45% off of full rate.
Value Ad Pricing (VAP): To be eligible for this discount you must increase spending by 10% over last year’s contract. This discount is available in all directories but the percent off of full rate varies. In San Jose the VAP discount is 40% off the full rate for your ad size and features. In Sonoma, the VAP discount is 35%, Bakersfield 30%, San Diego 35% and Simi Valley 45% off of full rate.
Value Ad Loyalty (VAL): This becomes the de facto full price for all display ads and in-column ads. All advertisers are offered this discount if they maintain last years contract revenue. The VAL discount is 15% off of full rate. If the rate you’re paying for your ad is 15% or more below full rate, you will be offered a Loyalty renewal. In other words you will always pay 15% off of the full price for your ad as long you spend at least $1 more than last year. If you want to reduce what you are spending by removing color or reducing size you will receive no discount and pay full rate for your advertising.
If you are paying full rate now for your ad you will be offered a Loyalty (15% off) discount for your ad. Does that mean you will save 15% on your AT&T advertising? Of course not. You have to spend $1 dollar more than last year to get the 15% discount. You accomplish this by buying additional advertising in the same directory.
Heading Growth (H.G.): Any heading not in AT&T’s top one hundred revenue-producing headings with no ad larger than a DHC (quarter page) receives 50% off of full rate.
The rules to be eligible for any discount offers:
To receive any discount you have to buy an ad in AT&T’s internet YellowPages.com. The minimum cost is $40 a month, but most ads run from $79 to $350 a month. Every discount offer depends upon the advertiser spending more every year in the Yellow Pages and maintaining their internet listing.
One thing to consideration if selecting either the VAE or the VAP discount is what will your advertising eventually cost. There is no guaranteed price that either a VAE or VAP discounted ad will cost next year. I have asked an AT&T sales manager what the increase will be next year and he said he wasn’t sure. Historically AT&T/SBC has increased first year discounts by 12% in following years till full rate (now Loyalty rate) is reached.
The problem for all AT&T advertisers is that there are no price lists available. You are at the mercy of the sales rep to tell you what an ad costs. Do you thi
Is that true? There is a story of a CEO of a multi-national company who decided to withdraw a product from the market when it had consistently failed for nine months and eaten up millions of pounds in advertising, promotions etc. Was he weak? He could have maintained the myth of success and stayed in the market and gradually withdrawn, costing him and his company many more millions. Instead, he chose to face the fact that they had made a bad decision backing the product in the first place. He admitted his mistake publicly and withdrew the product before it cost him and his shareholders more money. Is he weak?, and advertisers who have downsized their ad.
Value Ad Enhanced (VAE): This is the largest discount offered (percentage off of the full price of an ad.) To be eligible for this discount you must increase spending by 20% over last year’s contract. The amount of the discount varies from directory to directory. In Contra Costa Central and San Jose the VAE discount is 50%, Simi Valley 55%, and San Diego 45% off of full rate.
Value Ad Pricing (VAP): To be eligible for this discount you must increase spending by 10% over last year’s contract. This discount is available in all directories but the percent off of full rate varies. In San Jose the VAP discount is 40% off the full rate for your ad size and features. In Sonoma, the VAP discount is 35%, Bakersfield 30%, San Diego 35% and Simi Valley 45% off of full rate.
Value Ad Loyalty (VAL): This becomes the de facto full price for all display ads and in-column ads. All advertisers are offered this discount if they maintain last years contract revenue. The VAL discount is 15% off of full rate. If the rate you’re paying for your ad is 15% or more below full rate, you will be offered a Loyalty renewal. In other words you will always pay 15% off of the full price for your ad as long you spend at least $1 more than last year. If you want to reduce what you are spending by removing color or reducing size you will receive no discount and pay full rate for your advertising.
If you are paying full rate now for your ad you will be offered a Loyalty (15% off) discount for your ad. Does that mean you will save 15% on your AT&T advertising? Of course not. You have to spend $1 dollar more than last year to get the 15% discount. You accomplish this by buying additional advertising in the same directory.
Heading Growth (H.G.): Any heading not in AT&T’s top one hundred revenue-producing headings with no ad larger than a DHC (quarter page) receives 50% off of full rate.
The rules to be eligible for any discount offers:
To receive any discount you have to buy an ad in AT&T’s internet YellowPages.com. The minimum cost is $40 a month, but most ads run from $79 to $350 a month. Every discount offer depends upon the advertiser spending more every year in the Yellow Pages and maintaining their internet listing.
One thing to consideration if selecting either the VAE or the VAP discount is what will your advertising eventually cost. There is no guaranteed price that either a VAE or VAP discounted ad will cost next year. I have asked an AT&T sales manager what the increase will be next year and he said he wasn’t sure. Historically AT&T/SBC has increased first year discounts by 12% in following years till full rate (now Loyalty rate) is reached.
The problem for all AT&T advertisers is that there are no price lists available. You are at the mercy of the sales rep to tell you what an ad costs. Do you thi
"What's in a name? That which we call a rose by any other name would smell as sweet." --Romeo & Juliet, Act II, Scene IIWell, a rose by any other name may smell just as sweet to Shakespeare, but don't try to call the tax collector to ask a property appraisal question. Not knowing which office to call may simply get you an exasperated employee who is unable to assist you.If you are not sure exactly which department to call about your property tax question, try finding out if your local government has a "311" type of service. This is the concept of "411 telephone directory information”writ small to
If you are paying full rate now for your ad you will be offered a Loyalty (15% off) discount for your ad. Does that mean you will save 15% on your AT&T advertising? Of course not. You have to spend $1 dollar more than last year to get the 15% discount. You accomplish this by buying additional advertising in the same directory.
Heading Growth (H.G.): Any heading not in AT&T’s top one hundred revenue-producing headings with no ad larger than a DHC (quarter page) receives 50% off of full rate.
The rules to be eligible for any discount offers:
To receive any discount you have to buy an ad in AT&T’s internet YellowPages.com. The minimum cost is $40 a month, but most ads run from $79 to $350 a month. Every discount offer depends upon the advertiser spending more every year in the Yellow Pages and maintaining their internet listing.
One thing to consideration if selecting either the VAE or the VAP discount is what will your advertising eventually cost. There is no guaranteed price that either a VAE or VAP discounted ad will cost next year. I have asked an AT&T sales manager what the increase will be next year and he said he wasn’t sure. Historically AT&T/SBC has increased first year discounts by 12% in following years till full rate (now Loyalty rate) is reached.
The problem for all AT&T advertisers is that there are no price lists available. You are at the mercy of the sales rep to tell you what an ad costs. Do you thi
Lets talk about images in advertising for a moment. Most advertisements for clothing (i.e. bathing suits etc), show shapely thin women and men. This has led our country to think that fat is demeaning and not socially accepted. This type of advertising has caused everyone to want to look like the people in the ads. Diets of all sorts have been developed to try to meet these expectations. But when their goals are not reached it causes depression, low self-esteem that in turn causes a poor image is developed. In my opinion these advertisements have a negative outreach. Who is to say only thin people look great?
The rules to be eligible for any discount offers:
To receive any discount you have to buy an ad in AT&T’s internet YellowPages.com. The minimum cost is $40 a month, but most ads run from $79 to $350 a month. Every discount offer depends upon the advertiser spending more every year in the Yellow Pages and maintaining their internet listing.
One thing to consideration if selecting either the VAE or the VAP discount is what will your advertising eventually cost. There is no guaranteed price that either a VAE or VAP discounted ad will cost next year. I have asked an AT&T sales manager what the increase will be next year and he said he wasn’t sure. Historically AT&T/SBC has increased first year discounts by 12% in following years till full rate (now Loyalty rate) is reached.
The problem for all AT&T advertisers is that there are no price lists available. You are at the mercy of the sales rep to tell you what an ad costs. Do you think a sales person would fib about a price if it would increase their commission?
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