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    n), someone gives you their email address, to which they then receive an automated response from your list service asking them to click a specific URL to confirm that they do in fact want to be added to your list. Only once they click th
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    Whether you're publishing an ezine, sending an ecourse, posting to a blog, or building an email list of clients and customers in another format, there are a few things you need to know to make sure that you're complying with the legal aspects of sending email as well as for making your list-building efforts that much more effective.

    1. Only Use Permission-Based Email Marketing

    Simply put, opt^in email (also called 'permission-based') is email sent to people who have given you permission to contact them via email. So if someone hasn't directly requested information from you, they should not be on your opt^in list.

    2. Single or Double Opt^in?

    Depending on the email list service you're using in your business, you may have a choice between single or double opt^in email. With single opt^in, someone gives you their email address once and they are added to your list. With double opt^in (also know as confirmation opt^in), someone gives you their email address, to which they then receive an automated response from your list service asking them to click a specific URL to confirm that they do in fact want to be added to your list. Only once they click th

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    pects of sending email as well as for making your list-building efforts that much more effective.

    1. Only Use Permission-Based Email Marketing

    Simply put, opt^in email (also called 'permission-based') is email sent to people who have given you permission to contact them via email. So if someone hasn't directly requested information from you, they should not be on your opt^in list.

    2. Single or Double Opt^in?

    Depending on the email list service you're using in your business, you may have a choice between single or double opt^in email. With single opt^in, someone gives you their email address once and they are added to your list. With double opt^in (also know as confirmation opt^in), someone gives you their email address, to which they then receive an automated response from your list service asking them to click a specific URL to confirm that they do in fact want to be added to your list. Only once they click th

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    who have given you permission to contact them via email. So if someone hasn't directly requested information from you, they should not be on your opt^in list.

    2. Single or Double Opt^in?

    Depending on the email list service you're using in your business, you may have a choice between single or double opt^in email. With single opt^in, someone gives you their email address once and they are added to your list. With double opt^in (also know as confirmation opt^in), someone gives you their email address, to which they then receive an automated response from your list service asking them to click a specific URL to confirm that they do in fact want to be added to your list. Only once they click th

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    u're using in your business, you may have a choice between single or double opt^in email. With single opt^in, someone gives you their email address once and they are added to your list. With double opt^in (also know as confirmation opt^in), someone gives you their email address, to which they then receive an automated response from your list service asking them to click a specific URL to confirm that they do in fact want to be added to your list. Only once they click th
    Attack of the Bloggers
    There was a time in America when the most effective way for the average Joe to make his voice heard in the political process was in the confines of the voting booth. Once in a while—if he were lucky—he might even get a letter to the editor published in the local newspaper. But, other than that, it was unlikely that politicians would pay much attention to what he had to say—especially if he lived somewhere between the liberal Coasts—the great American fly-over zone.But the Internet has changed everything. Joe Six-Pack can now hook up his computer and his DSL account and blog away his nights. And the entire world can see h
    n), someone gives you their email address, to which they then receive an automated response from your list service asking them to click a specific URL to confirm that they do in fact want to be added to your list. Only once they click that link are they then added to your list.

    So, which should you use? It depends, but for your main email list, I want to encourage you to use the double opt^in process. It means that you will lose a certain percentage of those people who signed up for your list because they then don't confirm their subscription, but it protects you from being labeled as a spammer - something you want to avoid at all costs.

    3. Post Your Privacy Policy

    Wherever you give people the option to sign up for your list, make certain your privacy policy is clearly stated. Something like "We will never share your email address, period" should be fine.

    4. Have a Clear Unsubscribe Link

    In every email you send to your list, have a clear way for your reader to unsubscribe if they desire. Usually this is in the form of an unsubscribe URL at the bottom of the email. When someone clicks on the link, they should be taken to a page where they

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