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Digg it UP - Web Site Marketing For Authors, Coaches, Consultants and InfoMarketers
Growth through acquisition should not be considered an option reserved solely for large or Public Companies. Small and mid-size businesses that opt to grow by acquiring other companies, rather than growing one new customer at a time, can gain benefits in addition to increased sales and profits.Timing is Right - Two elements have combined making growth through acquisition an attractive option for small and middle market companies.Demographics - The maturing of the Baby Boom generation, many of whom own their own businesses, will increase the number of owners willing to consider selling to an historic high.Financing - Money is available to finance small and middle market acquisitions. Banks and non
2. Once you've got a prospect interested, the temptation is to try to make a sale right away. Don't. Take a deep breath and count to three. Rushing the sale can kill it. Prospects become buyers once they are sure you are credible and your products or services are a fit for their needs.
You've gotten their attention with your free offer. Now educate them about the core areas where you can provide assistance. Give prospects a sample of your best goo
Are you considering getting a merchant account for your business? If you are reading this then the answer is probably yes. Before you sign up for a merchant account you should read this article giving you three reasons to not sign up for one.Reason number one is that you should consider whether you need one. Are your customers requesting it? Will it increase your sales? Only get an account if you can answer yes to the above questions. Remember that once you start taking credit cards customer who would have paid with cash or even check will use their credit cards. This means that you will be charged fees where you weren't charged ones before.The second reason to not get a merchant account is that you will
She had a professional-looking web site that was getting a good number of visitors, but very few of them were calling her, much less signing up for her services.
Why not? Why weren't prospects visiting her web site and then immediately picking up the phone? And what could she do about it?
Website marketing is about attracting attention; moving people to become prospects, to try your products and services and to sign up for your top end services or buy everything you sell. For many it can seem complex and overwhelming but it's simply a matter of helping people move from point A to point B to point C.
Every web site and business owner wants their prospects to become high paying clients, but most web sites don't provide prospects with pathways to follow from point A to B and to C, to become mid-level or super clients.
Let me explain...
Imagine that you're opening a new restaurant in a three-story building. The first floor is the lobby or waiting area. Moving up to the second floor, customers can order individual items from your menu a la carte; the prices range from $5 to $19. Customers who move up to the third floor can enjoy a spectacular view and a 4 course, fixed price dinner served with wine for $70.
You're ready to open the doors and start making money. There's just one problem. The architect for your building didn't include any staircases or elevators. People can't move from one floor to the next.
Of course, no one would build a restaurant like that but in fact, that is how many online and consulting business are structured. One of the biggest marketing mistakes people make is not providing prospects with options for moving from point A to B to C. In many cases the pathways don't exist or the doors to the stairs aren't obvious.
Ready for your web site marketing to generate more paying customers and or super clients?
Want to make it easy for prospects to become super clients? Marketing pundits will tell you that to get prospects to buy your top end services, you first need to get them to buy your $29 product, then your $200 product, and then these customers will be ready to spend thousands.
It's true you need to create simple and obvious pathways for prospects to follow to become clients, but don't take this linear pathway idea too literally. While some people will take the easy path you provide, other's will want to create their own. Give your prospects multiple ways to try out your products and services.
Structure your web site marketing pathways with the following in mind:
1. Your first marketing goal is to get people in the door so they can get to know you. The best way to do that is to give something away for free. Offer prospects something they want. If you are opening a restaurant, free beer or wine would be a start. Online, free reports, online courses, or audio and video files can be successful offers. Or if you market physical products, you can motivate buyers with special offers or contests.
2. Once you've got a prospect interested, the temptation is to try to make a sale right away. Don't. Take a deep breath and count to three. Rushing the sale can kill it. Prospects become buyers once they are sure you are credible and your products or services are a fit for their needs.
You've gotten their attention with your free offer. Now educate them about the core areas where you can provide assistance. Give prospects a sample of your best good
The challenge in business-to-business direct mail is knowing where to look for new business. You need a source of potential new clients that is reliable and affordable. A source that will give you the contact information you need to send a direct mail package to prospective customers who need, want and can afford what you offer.At a minimum, any source of names should supply the following for each lead:First name, last name Job title Company name Address (sometimes on two lines) City Province or state Postal code or zip codeOther details that are nice to know: SIC Code (Standard Industry Classification) Industry by name Size of company (in number
Every web site and business owner wants their prospects to become high paying clients, but most web sites don't provide prospects with pathways to follow from point A to B and to C, to become mid-level or super clients.
Let me explain...
Imagine that you're opening a new restaurant in a three-story building. The first floor is the lobby or waiting area. Moving up to the second floor, customers can order individual items from your menu a la carte; the prices range from $5 to $19. Customers who move up to the third floor can enjoy a spectacular view and a 4 course, fixed price dinner served with wine for $70.
You're ready to open the doors and start making money. There's just one problem. The architect for your building didn't include any staircases or elevators. People can't move from one floor to the next.
Of course, no one would build a restaurant like that but in fact, that is how many online and consulting business are structured. One of the biggest marketing mistakes people make is not providing prospects with options for moving from point A to B to C. In many cases the pathways don't exist or the doors to the stairs aren't obvious.
Ready for your web site marketing to generate more paying customers and or super clients?
Want to make it easy for prospects to become super clients? Marketing pundits will tell you that to get prospects to buy your top end services, you first need to get them to buy your $29 product, then your $200 product, and then these customers will be ready to spend thousands.
It's true you need to create simple and obvious pathways for prospects to follow to become clients, but don't take this linear pathway idea too literally. While some people will take the easy path you provide, other's will want to create their own. Give your prospects multiple ways to try out your products and services.
Structure your web site marketing pathways with the following in mind:
1. Your first marketing goal is to get people in the door so they can get to know you. The best way to do that is to give something away for free. Offer prospects something they want. If you are opening a restaurant, free beer or wine would be a start. Online, free reports, online courses, or audio and video files can be successful offers. Or if you market physical products, you can motivate buyers with special offers or contests.
2. Once you've got a prospect interested, the temptation is to try to make a sale right away. Don't. Take a deep breath and count to three. Rushing the sale can kill it. Prospects become buyers once they are sure you are credible and your products or services are a fit for their needs.
You've gotten their attention with your free offer. Now educate them about the core areas where you can provide assistance. Give prospects a sample of your best goo
Why SHOULD people read your emails? I think that sometimes people set up these lists, add in a bunch of emails, send people to a squeeze page, give them a gift, then wonder why their emails don’t get read or opened.Look, I get around 100 emails per day just from people whose lists I am on. That is not counting 300+ spasm per day and 200 emails from my web system. So out of 100 emails that I get daily from someone’s list, how many do I open? Maybe 5. So I account for a 5% open rate. If everyone one your list gets 100 emails a day, then if they all open emails like I do, your open rate would be 5%.Luckily, that is not the case. I subscribe to a ridiculous number of lists for several reasons. Most pe
You're ready to open the doors and start making money. There's just one problem. The architect for your building didn't include any staircases or elevators. People can't move from one floor to the next.
Of course, no one would build a restaurant like that but in fact, that is how many online and consulting business are structured. One of the biggest marketing mistakes people make is not providing prospects with options for moving from point A to B to C. In many cases the pathways don't exist or the doors to the stairs aren't obvious.
Ready for your web site marketing to generate more paying customers and or super clients?
Want to make it easy for prospects to become super clients? Marketing pundits will tell you that to get prospects to buy your top end services, you first need to get them to buy your $29 product, then your $200 product, and then these customers will be ready to spend thousands.
It's true you need to create simple and obvious pathways for prospects to follow to become clients, but don't take this linear pathway idea too literally. While some people will take the easy path you provide, other's will want to create their own. Give your prospects multiple ways to try out your products and services.
Structure your web site marketing pathways with the following in mind:
1. Your first marketing goal is to get people in the door so they can get to know you. The best way to do that is to give something away for free. Offer prospects something they want. If you are opening a restaurant, free beer or wine would be a start. Online, free reports, online courses, or audio and video files can be successful offers. Or if you market physical products, you can motivate buyers with special offers or contests.
2. Once you've got a prospect interested, the temptation is to try to make a sale right away. Don't. Take a deep breath and count to three. Rushing the sale can kill it. Prospects become buyers once they are sure you are credible and your products or services are a fit for their needs.
You've gotten their attention with your free offer. Now educate them about the core areas where you can provide assistance. Give prospects a sample of your best goo
This morning when I opened my calendar, everything looked different. Surely someone’s been playing with my computer. I could swear I had appointments booked and paying clients taking every available spot for the next two months. I must be having a bad dream. Pinch myself. Nope. It’s true – I’ve hit the dreaded dry spell!Entrepreneurs talk about it all the time as part of the game, but being in it is an entirely different thing. If you are like most business owners, you haven’t yet managed to balance the feast and famine phenomenon. The question is, “What do you do when the famine hits?”First of all, BREATH!!! Preferably without hyperventilating. Don’t panic. Don’t throw in the towel. Don’t ch
It's true you need to create simple and obvious pathways for prospects to follow to become clients, but don't take this linear pathway idea too literally. While some people will take the easy path you provide, other's will want to create their own. Give your prospects multiple ways to try out your products and services.
Structure your web site marketing pathways with the following in mind:
1. Your first marketing goal is to get people in the door so they can get to know you. The best way to do that is to give something away for free. Offer prospects something they want. If you are opening a restaurant, free beer or wine would be a start. Online, free reports, online courses, or audio and video files can be successful offers. Or if you market physical products, you can motivate buyers with special offers or contests.
2. Once you've got a prospect interested, the temptation is to try to make a sale right away. Don't. Take a deep breath and count to three. Rushing the sale can kill it. Prospects become buyers once they are sure you are credible and your products or services are a fit for their needs.
You've gotten their attention with your free offer. Now educate them about the core areas where you can provide assistance. Give prospects a sample of your best goo
Whether you are in need of setting up your business elsewhere, moving your assets offshore, require secure credit card processing online or are seeking ways to improve your new business – Offshore Merchant Account is the answer to all your queries!With the credit card business on the boom, for retail business owners, owning a merchant account that provides credit card processing online along with secure payment processing is, although important but difficult to get. But having a merchant account that offers secure payment processing options is a huge advantage as, with the interest rates dropped, both customers and merchants alike can benefit from it.Benefits an Offshore Merchant Account offers
2. Once you've got a prospect interested, the temptation is to try to make a sale right away. Don't. Take a deep breath and count to three. Rushing the sale can kill it. Prospects become buyers once they are sure you are credible and your products or services are a fit for their needs.
You've gotten their attention with your free offer. Now educate them about the core areas where you can provide assistance. Give prospects a sample of your best goods. Finally, explain the solutions you offer in terms of their problems and how you solve them.
3. Your freebies will attract three basic types of prospects: people who like freebies and aren't buyers; people who have limited budgets but will buy your entry and mid-level products; and people who have unlimited funds and may buy one of your entry-level products or may jump right to your top end services.
4. You'll make the most money from people who buy everything you sell or who spend tens of thousands of dollars on our services, so how can you get more people to become these super clients?
Every web site and business owner wants their prospects to become high paying clients. The more you give away, the more prospects will move from testing your free stuff to immediately becoming your best clients.
Imagine if instead of just offering free peanuts in the lobby of your restaurant, you offered a sampling of the best appetizers served on the top floor along with wine to match. More people would be likely to become high-end spenders on their first visit, assuming your building has stairs or a high-speed elevator. When you offer a bigger carrot or better bait - you'll attract more prospects with larger budgets.
Does your web site marketing provide paths for prospects to become super clients? Take a minute to answer these questions:
1. What do you do to attract prospects, e.g. to get them in the door?
2. If you sell pricey products or services, do you have a low-cost way for people to get hooked on buying from you?
3. What pathways do you provide to move first-time customers to become second time customers and spend more?
4. Do you provide enough for free to entice some prospects to immediately become super clients?
Ready to make your web site marketing sell and get all the super clients you can handle? Use these 4 simple steps to market your web site and get your prospects in the door so they can become loyal clients.
Copyright (c) 2007 Charlie Cook
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